Rascasse Audience Intelligence

Los Angeles County, California Audience in United States

A data profile of the people who buy, follow and care about Los Angeles County, California in United States — modelled from more than twelve digital signal sources. Los Angeles County, California has an estimated audience of 19,108,074 people in United States.

#38among Region in United States#89among POI in United States#152in Travel & Leisure

The average Los Angeles County, California fan in United States is 41.4 years old, more female, and lives primarily in Arizona.

The audience is concentrated in Arizona, Washington, Georgia.

Top brand affinities include Hollywood Sign, Retail banking, Mortgage loans, with strongest over-indexing on Hollywood Sign (10.47× the country average).

Demographically, the Los Angeles County, California audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 24 regions tracked by Rascasse.

The typical Los Angeles County, California fan in United States is more female, around 41.4 years old, with strong Patriotism tendencies and a notable affinity for Hollywood Sign.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Los Angeles County, California profile in United States.

Audience size
19.1M
in United States
Gender
57.1%♀
42.9% male
Age
41.4
average years
Country rank
#1739
POI in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Los Angeles County, California fans

57.1% are female, 42.9% are male, average age 41.4.

Fig. 02

Gender split

57.1%
Female
42.9%
Male
Demographic split for Los Angeles County, California audience in United States
MetricValue
Female57.1%
Male42.9%
Average age41.4
Estimated audience size19,108,074
Fig. 03

Age distribution

Ø 41.4
average years
Age distribution of the Los Angeles County, California audience in United States
Age bracketShare%
16-1914%
20-2919%
30-3920%
40-4923%
50+24%
Fig. 04

Worldwide distribution

70.0%

of the worldwide Los Angeles County, California audience comes from United States.

Worldwide audience distribution share by country for Los Angeles County, California
CountryShare
United States70.0%
United Kingdom3.4%
Canada3.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Los Angeles County, California audience in United States is strongest.

Fig. 05

Top regions by affinity

Los Angeles County, California fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~700K1.73×
02Oregon~400K1.63×
03Nevada~300K1.58×
04Washington~500K1.38×
05Montana~70K1.28×
06Hawaii~100K1.16×
07Wyoming~30K1.15×
08Wisconsin~300K1.02×
09Minnesota~300K1.01×
10Oklahoma~200K0.98×
11Nebraska~90K0.98×
12Arkansas~200K0.95×
13South Dakota~40K0.94×
14North Dakota~30K0.88×
15Michigan~400K0.80×
16Delaware~40K0.80×
17Kentucky~200K0.79×
18Connecticut~100K0.78×
19Georgia~400K0.75×
20Maryland~200K0.75×
21Mississippi~100K0.75×
22Ohio~400K0.74×
23New Jersey~400K0.73×
24Louisiana~200K0.68×
Fig. 06

Affinity by region

Affinity by region — Los Angeles County, California, United States
0.68×1.00×1.73×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Los Angeles County, California audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Los Angeles County, California audience
#·InterestCategoryAffinity×
01Hollywood SignTravel & Leisure10.47×
02Retail bankingBusiness & Career6.71×
03KTLAMovies & TV6.28×
04Sustainable energyHome & Garden3.28×
05Renewable energyBusiness & Career3.10×
06First class travelTravel & Leisure3.03×
07FedExBusiness & Career2.88×
08Catherine O'HaraMovies & TV2.65×
09Mortgage loansBusiness & Career2.58×
10Discount storesShopping2.35×
11Real propertyHome & Garden2.25×
12Solar energyHome & Garden2.25×
13Shopping mallsShopping2.07×
14AirbnbTravel & Leisure1.87×
15Nordstrom rackFashion & Accessoires1.87×
16Planet FitnessSports1.76×
17SubwayFood & Beverages1.75×
18McDonald'sFood & Beverages1.73×
19PinterestInternet & Social Media1.66×
20BarbecueFood & Beverages1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Los Angeles County, California audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Los Angeles County, California audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.78×
Convenience OrientationPREMIUM1.60×
Community OrientationOPEN1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Los Angeles County, California audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.90×
CreativityOPEN0.91×
Pet OwnershipJOY0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Los Angeles County, California have in United States?

Los Angeles County, California has an estimated audience of 19,108,074 people in United States, concentrated in Arizona and Washington.

02

What is the gender split and age of Los Angeles County, California fans?

57.1% of Los Angeles County, California fans are female, 42.9% are male, with an average age of 41.4 years.

03

Which brands do Los Angeles County, California fans like most?

Los Angeles County, California fans show strongest brand affinity for Hollywood Sign (10.47×), Retail banking (6.71×), and Mortgage loans (2.58×) over the country average.

04

Where do Los Angeles County, California fans live in United States?

Los Angeles County, California fans in United States are most concentrated in Arizona (reach ~700K), Washington (reach ~500K), and Georgia (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Los Angeles County, California fans also like?

Beyond Los Angeles County, California itself, the audience over-indexes on Retail banking (6.71×), Mortgage loans (2.58×), FedEx (2.88×), and Airbnb (1.87×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in United States

See Los Angeles County, California audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Los Angeles County, California. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →