Rascasse Audience Intelligence

Mount Vernon Audience in United States

A data profile of the people who buy, follow and care about Mount Vernon in United States — modelled from more than twelve digital signal sources. Mount Vernon has an estimated audience of 829,577 people in United States.

#2among Historical place in United States#2506among POI in United States#2035in Travel & Leisure

The average Mount Vernon fan in United States is 42.9 years old, more female, and lives primarily in Virginia.

The audience is concentrated in Virginia, New York, Washington.

Top brand affinities include Nonprofit organization, Rail transport, Charitable organization, with strongest over-indexing on Nonprofit organization (1.72× the country average).

Demographically, the Mount Vernon audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Community Orientation, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mount Vernon fan in United States is more female, around 42.9 years old, with strong Community Orientation tendencies and a notable affinity for Nonprofit organization.

Category: Travel & Leisure · Type: POI · Subtype: Historical place

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mount Vernon profile in United States.

Audience size
830K
in United States
Gender
58.8%♀
41.2% male
Age
42.9
average years
Country rank
#26802
POI in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mount Vernon fans

58.8% are female, 41.2% are male, average age 42.9.

Fig. 02

Gender split

58.8%
Female
41.2%
Male
Demographic split for Mount Vernon audience in United States
MetricValue
Female58.8%
Male41.2%
Average age42.9
Estimated audience size829,577
Fig. 03

Age distribution

Ø 42.9
average years
Age distribution of the Mount Vernon audience in United States
Age bracketShare%
16-1913%
20-2914%
30-3920%
40-4927%
50+26%
Fig. 04

Worldwide distribution

85.4%

of the worldwide Mount Vernon audience comes from United States.

Worldwide audience distribution share by country for Mount Vernon
CountryShare
United States85.4%
Germany3.2%
South Africa1.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mount Vernon audience in United States is strongest.

Fig. 05

Top regions by affinity

Mount Vernon fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~20K9.88×
02Virginia~100K5.25×
03Washington~50K3.12×
04Maryland~40K2.96×
05Iowa~10K1.81×
06New York~70K1.54×
07Ohio~40K1.43×
08Missouri~20K1.39×
09Kentucky~10K1.20×
10Maine~3K1.09×
11Illinois~30K1.00×
12South Dakota~2K0.97×
13Indiana~10K0.96×
14West Virginia~4K0.94×
15Arkansas~6K0.85×
16New Jersey~20K0.71×
17Connecticut~6K0.71×
18Alabama~8K0.68×
19Delaware~1K0.65×
20Pennsylvania~20K0.61×
21New Hampshire~2K0.61×
22Georgia~20K0.60×
23North Carolina~10K0.56×
24Nebraska~2K0.56×
25Vermont<1K0.56×
26Massachusetts~9K0.55×
27Idaho~2K0.55×
28Tennessee~9K0.54×
29South Carolina~7K0.52×
30Kansas~3K0.52×
31Alaska<1K0.52×
32Wisconsin~6K0.51×
33Oregon~5K0.50×
34Utah~4K0.50×
35Montana~1K0.49×
36North Dakota<1K0.48×
37Texas~30K0.47×
38Oklahoma~4K0.47×
39Colorado~6K0.46×
40Minnesota~6K0.46×
41Rhode Island~1K0.46×
42Mississippi~3K0.45×
43Louisiana~5K0.42×
44Florida~20K0.41×
45Arizona~7K0.40×
46Michigan~9K0.39×
47Hawaii~1K0.35×
48California~30K0.34×
49New Mexico~1K0.34×
50Nevada~2K0.31×
Fig. 06

Affinity by region

Affinity by region — Mount Vernon, United States
0.31×1.00×9.88×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mount Vernon audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mount Vernon audience
#·InterestCategoryAffinity×
01Washington CapitalsSports5.09×
02Washington NationalsSports4.52×
03Baltimore OriolesSports3.37×
04Art DecoArts & Culture2.59×
05Garden centreHome & Garden2.51×
06Rail transportTravel & Leisure2.48×
07Non-alcoholic beverageFood & Beverages2.43×
08Royal familyPolitics & Society2.37×
09Charitable organizationPolitics & Society2.10×
10Hardware storeHome & Garden2.03×
11Ryan GoslingMovies & TV1.99×
12Employment websiteBusiness & Career1.84×
13Public transportCars & Mobility1.78×
14Nonprofit organizationPolitics & Society1.72×
15Career developmentBusiness & Career1.69×
16PharmacyBusiness & Career1.68×
17Atlanta BravesSports1.68×
18ZooKids & Family1.62×
19TraditionPolitics & Society1.59×
20Life insuranceBusiness & Career1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mount Vernon audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mount Vernon audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.10×
Career OrientationPOWER1.83×
TraditionCONSERVATISM1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mount Vernon audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.42×
ExtroversionTHRILL0.63×
Sports ActivityPOWER0.64×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mount Vernon have in United States?

Mount Vernon has an estimated audience of 829,577 people in United States, concentrated in Virginia and New York.

02

What is the gender split and age of Mount Vernon fans?

58.8% of Mount Vernon fans are female, 41.2% are male, with an average age of 42.9 years.

03

Which brands do Mount Vernon fans like most?

Mount Vernon fans show strongest brand affinity for Nonprofit organization (1.72×), Rail transport (2.48×), and Charitable organization (2.1×) over the country average.

04

Where do Mount Vernon fans live in United States?

Mount Vernon fans in United States are most concentrated in Virginia (reach ~100K), New York (reach ~70K), and Washington (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Mount Vernon fans also like?

Beyond Mount Vernon itself, the audience over-indexes on Rail transport (2.48×), Charitable organization (2.1×), Hardware store (2.03×), and Tradition (1.59×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Mount Vernon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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