Mount Vernon Audience in United States

Mount Vernon logo

Mount Vernon has an estimated audience of 829,577 people in United States. 58.8% are female, 41.2% are male, average age 42.9. Top regions: Virginia, New York, Washington. Top brand affinities: Sinaloa, Jonathan Davis, Barclays Center, WGN-TV, Leverage (TV series).

The average Mount Vernon fan in United States is 42.9 years old, more female, and lives primarily in Virginia. The audience is concentrated in Virginia, New York, Washington. Top brand affinities include Sinaloa, Jonathan Davis, Barclays Center, with strongest over-indexing on Sinaloa (3.32× the country average). Demographically, the Mount Vernon audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Community Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Historical place

Demographics of Mount Vernon fans

Demographic split for Mount Vernon audience in United States
MetricValue
Female58.8%
Male41.2%
Average age42.9
Estimated audience size829,577

Audience persona

The typical Mount Vernon fan in United States is more female, around 42.9 years old, with strong Community Orientation tendencies and a notable affinity for Sinaloa.

Top regions in United States

Top regions ranked by reach for Mount Vernon in United States
RegionReachAffinity
Virginia115,9615.74×
New York67,2191.45×
Washington49,2812.96×
Maryland43,4013.04×
Texas36,5480.51×
California33,7950.37×
Ohio30,3981.19×
Florida26,0370.46×
Washington, District of Columbia24,8409.96×
Illinois23,0740.83×
Pennsylvania18,2270.65×
Georgia16,8570.66×
North Carolina15,3280.61×
New Jersey14,5310.69×
Missouri14,2141.06×
Indiana12,8200.85×
Massachusetts10,1990.62×
Kentucky9,7920.94×
Tennessee9,5470.57×
Michigan9,0950.42×
Iowa8,3051.22×
Alabama8,2870.72×
Arizona7,3860.44×
South Carolina7,0760.57×
Colorado6,2960.48×
Connecticut6,1380.74×
Wisconsin6,0850.49×
Minnesota5,9530.5×
Arkansas5,2280.76×
Louisiana4,7670.45×
Oregon4,7410.5×
Oklahoma4,5350.49×
Utah3,8420.52×
West Virginia3,7870.98×
Kansas3,5770.55×
Mississippi2,9000.42×
Maine2,6440.89×
Nevada2,4630.31×
Nebraska2,3970.58×
Idaho2,3060.55×
New Hampshire2,0680.63×
Delaware1,4800.65×
South Dakota1,3820.72×
New Mexico1,2810.31×
Rhode Island1,1620.44×
Hawaii1,0910.31×
Montana1,0250.45×
Alaska8200.46×
Vermont7380.51×
North Dakota6840.4×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mount Vernon audience
BrandAffinityCategory
Sinaloa3.32×Travel & Leisure
Jonathan Davis4.55×Music & Radio
Barclays Center5.28×Sports
WGN-TV1.52×Movies & TV
Leverage (TV series)1.59×Movies & TV
Parma1.94×Travel & Leisure
The Tree of Life (film)1.63×Movies & TV
Ixtapaluca2.26×Travel & Leisure
Cal Ripken, Jr.1.82×Sports
John Stuart Mill1.71×Politics & Society
John Key2.1×Politics & Society
Ub Iwerks2.02×Literature
Canino1.79×Travel & Leisure
Jbc2.06×Kids & Family
Summer Days (And Summer Nights!!)1.85×Music & Radio
Keynote (presentation software)1.67×Technology & Electronics
The Joseph Smith Papers2.32×Literature
Ponte Milvio3.37×Travel & Leisure
Cacciucco1.78×Food & Beverages
Argenteuil1.61×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mount Vernon audience
TraitClusterScore
Community OrientationOPEN1.51
DIY MentalityTHRILL1.32
TraditionCONSERVATISM1.29
Career OrientationPOWER1.24
Quality AwarenessPREMIUM1.23
Family OrientationCONSERVATISM1.19

Worldwide distribution

Worldwide audience distribution share by country for Mount Vernon
CountryShare
United States85.7%
Germany3.1%
South Africa1.8%

See Mount Vernon audiences in other countries

More Historical place audiences in United States

Frequently asked questions

How many fans does Mount Vernon have in United States?

Mount Vernon has an estimated audience of 829,577 people in United States, concentrated in Virginia and New York.

What is the gender split and age of Mount Vernon fans?

58.8% of Mount Vernon fans are female, 41.2% are male, with an average age of 42.9 years.

Which brands do Mount Vernon fans like most?

Mount Vernon fans show strongest brand affinity for Sinaloa (3.32×), Jonathan Davis (4.55×), and Barclays Center (5.28×) over the country average.

Where do Mount Vernon fans live in United States?

Mount Vernon fans in United States are most concentrated in Virginia (reach 115,961), New York (reach 67,219), and Washington (reach 49,281). These three regions account for the largest share of the active audience.

What other brands do Mount Vernon fans also like?

Beyond Mount Vernon itself, the audience over-indexes on Jonathan Davis (4.55×), Barclays Center (5.28×), WGN-TV (1.52×), and Leverage (TV series) (1.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mount Vernon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.