San Diego Zoo Safari Park Audience in United States

San Diego Zoo Safari Park logo

San Diego Zoo Safari Park has an estimated audience of 1,189,186 people in United States. 65.7% are female, 34.3% are male, average age 44.2. Top regions: California, Texas, Arizona. Top brand affinities: Alvin and the Chipmunks, San Diego Zoo, SeaWorld San Diego, Staples (Canada), Planet Fitness.

The average San Diego Zoo Safari Park fan in United States is 44.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Arizona. Top brand affinities include Alvin and the Chipmunks, San Diego Zoo, SeaWorld San Diego, with strongest over-indexing on Alvin and the Chipmunks (35.68× the country average). Demographically, the San Diego Zoo Safari Park audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Travelling, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Zoo

Demographics of San Diego Zoo Safari Park fans

Demographic split for San Diego Zoo Safari Park audience in United States
MetricValue
Female65.7%
Male34.3%
Average age44.2
Estimated audience size1,189,186

Audience persona

The typical San Diego Zoo Safari Park fan in United States is more female, around 44.2 years old, with strong Travelling tendencies and a notable affinity for Alvin and the Chipmunks.

Top regions in United States

Top regions ranked by reach for San Diego Zoo Safari Park in United States
RegionReachAffinity
California891,89014.88×
Texas60,8420.6×
Arizona53,7212.21×
Nevada45,7083.97×
Washington44,0321.85×
New York26,4510.4×
Illinois25,4150.64×
Utah24,7812.33×
Colorado23,7291.27×
Florida19,9270.25×
Oregon18,1711.33×
Massachusetts15,2210.65×
Minnesota14,4480.85×
Pennsylvania14,4020.36×
Virginia13,6490.47×
Michigan12,5260.4×
North Carolina11,7750.33×
Georgia11,5270.31×
Ohio10,4780.29×
Hawaii10,3962.03×
Idaho10,3391.73×
New Jersey10,1560.34×
Wisconsin10,1150.57×
Maryland9,4850.46×
Tennessee9,1270.38×
Missouri8,7800.46×
Indiana8,4270.39×
New Mexico7,0531.18×
Oklahoma5,2850.4×
Connecticut5,2430.44×
South Carolina4,9070.27×
Iowa4,8080.49×
Kansas4,7090.5×
Louisiana4,5530.3×
Kentucky4,2460.28×
Alabama3,9040.24×
Arkansas3,2260.33×
Montana3,1430.95×
Alaska2,6591.05×
New Hampshire2,5120.54×
Nebraska2,0880.35×
Washington, District of Columbia2,0300.57×
Mississippi1,9550.2×
Rhode Island1,6920.45×
Maine1,5690.37×
Wyoming1,2440.71×
South Dakota1,2100.44×
North Dakota1,1570.47×
West Virginia8970.16×
Delaware8400.26×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for San Diego Zoo Safari Park audience
BrandAffinityCategory
Alvin and the Chipmunks35.68×Music & Radio
San Diego Zoo31.07×Travel & Leisure
SeaWorld San Diego20.21×Travel & Leisure
Staples (Canada)5×Business & Career
Planet Fitness3.64×Sports
Diaper bag5.67×Kids & Family
Hotel Transylvania14.06×Movies & TV
MSN2.86×News
Hollywood Sign7.65×Travel & Leisure
Sushi Bar32.06×Food & Beverages
FC Bayern Munich4.01×Sports
Bad Santa16.88×Movies & TV
Panda Express2.79×Food & Beverages
PSV Eindhoven20×Sports
Cold Stone Creamery6.47×Food & Beverages
Nature1.7×Home & Garden
Catherine O'Hara3.61×Movies & TV
Dollywood11.34×Travel & Leisure
Metaphysics2.89×Business & Career
Great Clips3.04×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by San Diego Zoo Safari Park audience
TraitClusterScore
TravellingTHRILL1.72
PatriotismCONSERVATISM1.59
Community OrientationOPEN1.43
ExtroversionTHRILL1.33
Early Adopter MentalityPOWER1.31
IndulgenceJOY1.27

Worldwide distribution

Worldwide audience distribution share by country for San Diego Zoo Safari Park
CountryShare
United States70.9%
United Kingdom4.9%
Japan4.0%

See San Diego Zoo Safari Park audiences in other countries

More Zoo audiences in United States

Frequently asked questions

How many fans does San Diego Zoo Safari Park have in United States?

San Diego Zoo Safari Park has an estimated audience of 1,189,186 people in United States, concentrated in California and Texas.

What is the gender split and age of San Diego Zoo Safari Park fans?

65.7% of San Diego Zoo Safari Park fans are female, 34.3% are male, with an average age of 44.2 years.

Which brands do San Diego Zoo Safari Park fans like most?

San Diego Zoo Safari Park fans show strongest brand affinity for Alvin and the Chipmunks (35.68×), San Diego Zoo (31.07×), and SeaWorld San Diego (20.21×) over the country average.

Where do San Diego Zoo Safari Park fans live in United States?

San Diego Zoo Safari Park fans in United States are most concentrated in California (reach 891,890), Texas (reach 60,842), and Arizona (reach 53,721). These three regions account for the largest share of the active audience.

What other brands do San Diego Zoo Safari Park fans also like?

Beyond San Diego Zoo Safari Park itself, the audience over-indexes on San Diego Zoo (31.07×), SeaWorld San Diego (20.21×), Staples (Canada) (5×), and Planet Fitness (3.64×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for San Diego Zoo Safari Park. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.