Rascasse Audience Intelligence

San Diego Zoo Safari Park Audience in United States

Name: San Diego Zoo Safari Park — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about San Diego Zoo Safari Park in United States — modelled from more than twelve digital signal sources. San Diego Zoo Safari Park has an estimated audience of 1,189,186 people in United States.

#7among Zoo in United States #1825among POI in United States #1578in Travel & Leisure

The average San Diego Zoo Safari Park fan in United States is 44.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Arizona.

Top brand affinities include San Diego Zoo, Alvin and the Chipmunks, SeaWorld San Diego, with strongest over-indexing on San Diego Zoo (36.8× the country average).

Demographically, the San Diego Zoo Safari Park audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Patriotism, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical San Diego Zoo Safari Park fan in United States is more female, around 44.2 years old, with strong Patriotism tendencies and a notable affinity for San Diego Zoo.

Category: Travel & Leisure · Type: POI · Subtype: Zoo

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the San Diego Zoo Safari Park profile in United States.

Audience size

1.2M

in United States

Gender

65.7%♀

34.3% male

Age

44.2

average years

Country rank

#21008

POI in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of San Diego Zoo Safari Park fans

65.7% are female, 34.3% are male, average age 44.2.

Fig. 02

Gender split

65.7%

Female

34.3%

Male

Demographic split for San Diego Zoo Safari Park audience in United States
Metric	Value
Female	65.7%
Male	34.3%
Average age	44.2
Estimated audience size	1,189,186

Fig. 03

Age distribution

Age distribution of the San Diego Zoo Safari Park audience in United States
Age bracket	Share	%
16-19		9%
20-29		15%
30-39		20%
40-49		25%
50+		31%

Fig. 04

Worldwide distribution

70.9%

of the worldwide San Diego Zoo Safari Park audience comes from United States.

Worldwide audience distribution share by country for San Diego Zoo Safari Park
Country	Share
United States	70.9%
United Kingdom	4.9%
Japan	4.0%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the San Diego Zoo Safari Park audience in United States is strongest.

Fig. 05

Top regions by affinity

San Diego Zoo Safari Park fans by region: top regions in United States
#	Region	Reach	×
01	California	~900K	16.57×
02	Nevada	~40K	3.41×
03	Arizona	~50K	2.14×
04	Utah	~20K	2.04×
05	Hawaii	~10K	1.89×
06	Idaho	~10K	1.66×
07	Washington	~40K	1.62×
08	Colorado	~20K	1.19×
09	Oregon	~20K	1.19×
10	New Mexico	~7K	1.10×
11	Alaska	~3K	1.07×
12	Montana	~3K	1.00×
13	Wyoming	~1K	0.85×
14	Minnesota	~10K	0.79×
15	North Dakota	~2K	0.71×
16	South Dakota	~2K	0.69×
17	New Hampshire	~3K	0.64×
18	Washington, District of Columbia	~2K	0.64×
19	Illinois	~30K	0.63×
20	Nebraska	~4K	0.62×
21	Rhode Island	~2K	0.62×
22	Massachusetts	~10K	0.61×
23	West Virginia	~3K	0.60×
24	Delaware	~2K	0.60×
25	Wisconsin	~10K	0.59×
26	Maine	~2K	0.58×
27	Kansas	~5K	0.57×
28	Iowa	~5K	0.55×
29	Texas	~60K	0.54×
30	Tennessee	~10K	0.51×
31	Mississippi	~5K	0.51×
32	Missouri	~10K	0.50×
33	Oklahoma	~7K	0.50×
34	Arkansas	~5K	0.50×
35	Virginia	~10K	0.49×
36	Maryland	~10K	0.49×
37	Connecticut	~6K	0.49×
38	Indiana	~10K	0.44×
39	Louisiana	~7K	0.43×
40	Michigan	~10K	0.42×
41	Kentucky	~6K	0.42×
42	New York	~30K	0.41×
43	Alabama	~7K	0.41×
44	New Jersey	~10K	0.39×
45	South Carolina	~7K	0.38×
46	Pennsylvania	~10K	0.36×
47	Georgia	~10K	0.35×
48	North Carolina	~10K	0.35×
49	Ohio	~10K	0.32×
50	Florida	~20K	0.27×

Affinity by region — San Diego Zoo Safari Park, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the San Diego Zoo Safari Park audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for San Diego Zoo Safari Park audience
#	Interest	Category	×
01	San Diego Zoo	Travel & Leisure	36.80×
02	Aquarium of the Pacific	Travel & Leisure	25.50×
03	Hyundai Ioniq	Cars & Mobility	20.00×
04	Alvin and the Chipmunks	Music & Radio	18.00×
05	SeaWorld San Diego	Travel & Leisure	15.21×
06	Bad Santa	Movies & TV	14.23×
07	Dollywood	Travel & Leisure	9.95×
08	Renewable energy	Business & Career	3.17×
09	Zoo	Kids & Family	3.04×
10	FedEx	Business & Career	2.93×
11	Panda Express	Food & Beverages	2.47×
12	Solar energy	Home & Garden	2.41×
13	Innovation	Business & Career	2.39×
14	Mortgage loans	Business & Career	1.96×
15	Subway	Food & Beverages	1.91×
16	Planet Fitness	Sports	1.81×
17	Nonprofit organization	Politics & Society	1.77×
18	Pizza Hut	Food & Beverages	1.75×
19	Pinterest	Internet & Social Media	1.66×
20	Airbnb	Travel & Leisure	1.59×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the San Diego Zoo Safari Park audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by San Diego Zoo Safari Park audience · What stands out
Trait	Cluster	Score
Patriotism	CONSERVATISM	2.43×
Travelling	THRILL	1.69×
Community Orientation	OPEN	1.59×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by San Diego Zoo Safari Park audience · Rather not
Trait	Cluster	Score
Luxury Orientation	PREMIUM	0.84×
Design Affinity	PREMIUM	0.85×
Healthy Lifestyle	BALANCE	0.89×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does San Diego Zoo Safari Park have in United States?

San Diego Zoo Safari Park has an estimated audience of 1,189,186 people in United States, concentrated in California and Texas.

What is the gender split and age of San Diego Zoo Safari Park fans?

65.7% of San Diego Zoo Safari Park fans are female, 34.3% are male, with an average age of 44.2 years.

Which brands do San Diego Zoo Safari Park fans like most?

San Diego Zoo Safari Park fans show strongest brand affinity for San Diego Zoo (36.8×), Alvin and the Chipmunks (18×), and SeaWorld San Diego (15.21×) over the country average.

Where do San Diego Zoo Safari Park fans live in United States?

San Diego Zoo Safari Park fans in United States are most concentrated in California (reach ~900K), Texas (reach ~60K), and Arizona (reach ~50K). These three regions account for the largest share of the active audience.

What other brands do San Diego Zoo Safari Park fans also like?

Beyond San Diego Zoo Safari Park itself, the audience over-indexes on Alvin and the Chipmunks (18×), SeaWorld San Diego (15.21×), FedEx (2.93×), and Panda Express (2.47×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Zoo audiences in United States

Georgia Aquarium (5,011,406)
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Houston Zoo (2,212,415)
San Diego Zoo (1,918,021)

See San Diego Zoo Safari Park audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for San Diego Zoo Safari Park. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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