Rascasse Audience Intelligence

Visit San Diego Audience in United States

A data profile of the people who buy, follow and care about Visit San Diego in United States — modelled from more than twelve digital signal sources. Visit San Diego has an estimated audience of 407,182 people in United States.

#4548among POI in United States

The average Visit San Diego fan in United States is 41.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Magnolia Bakery, SeaWorld San Diego, San Diego Zoo, with strongest over-indexing on Magnolia Bakery (138.14× the country average).

Demographically, the Visit San Diego audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Quality Awareness, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Visit San Diego fan in United States is more female, around 41.4 years old, with strong Quality Awareness tendencies and a notable affinity for Magnolia Bakery.

Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Visit San Diego profile in United States.

Audience size
407K
in United States
Gender
55.4%♀
44.6% male
Age
41.4
average years
Country rank
#41206
POI in United States
Fig. 01

Search interest · 12-month trend

-13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Visit San Diego fans

55.4% are female, 44.6% are male, average age 41.4.

Fig. 02

Gender split

55.4%
Female
44.6%
Male
Demographic split for Visit San Diego audience in United States
MetricValue
Female55.4%
Male44.6%
Average age41.4
Estimated audience size407,182
Fig. 03

Age distribution

Ø 41.4
average years
Age distribution of the Visit San Diego audience in United States
Age bracketShare%
16-1911%
20-2917%
30-3924%
40-4933%
50+14%
Fig. 04

Worldwide distribution

84.3%

of the worldwide Visit San Diego audience comes from United States.

Worldwide audience distribution share by country for Visit San Diego
CountryShare
United States84.3%
United Kingdom3.9%
Germany3.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Visit San Diego audience in United States is strongest.

Fig. 05

Top regions by affinity

Visit San Diego fans by region: top regions in United States
#RegionReachAffinity×
01California~200K4.00×
02Arizona~10K1.49×
03Washington~10K1.31×
04Alaska~1K1.25×
05Nevada~5K1.19×
06Colorado~8K1.17×
07South Dakota~1K1.15×
08North Dakota<1K1.14×
09Vermont<1K1.14×
10Oregon~5K1.10×
11Montana~1K1.09×
12Minnesota~6K1.07×
13Hawaii~2K1.06×
14Utah~4K1.05×
15Delaware~1K1.04×
16New Mexico~2K1.02×
17Rhode Island~1K1.02×
18Idaho~2K1.01×
19West Virginia~2K1.01×
20Maine~1K1.01×
21New Hampshire~2K1.00×
22Washington, District of Columbia~1K1.00×
23Nebraska~2K0.98×
24Kansas~3K0.95×
25Mississippi~3K0.94×
26Wisconsin~6K0.93×
27Iowa~3K0.93×
28Arkansas~3K0.92×
29Maryland~6K0.90×
30Massachusetts~7K0.89×
31Oklahoma~4K0.89×
32Louisiana~5K0.88×
33Missouri~6K0.87×
34Kentucky~4K0.87×
35Connecticut~4K0.87×
36Alabama~5K0.86×
37Indiana~6K0.85×
38South Carolina~5K0.85×
39Illinois~10K0.84×
40Tennessee~7K0.82×
41Virginia~8K0.81×
42New Jersey~8K0.80×
43Pennsylvania~10K0.79×
44Michigan~8K0.77×
45Georgia~10K0.76×
46North Carolina~9K0.76×
47New York~20K0.75×
48Ohio~9K0.75×
49Texas~30K0.74×
50Florida~20K0.63×
Fig. 06

Affinity by region

Affinity by region — Visit San Diego, United States
0.63×1.00×4.00×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Visit San Diego audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Visit San Diego audience
#·InterestCategoryAffinity×
01Magnolia BakeryFood & Beverages138.14×
02SeaWorld San DiegoTravel & Leisure38.54×
03San Diego ZooTravel & Leisure30.25×
04LavazzaFood & Beverages28.95×
05A Beautiful Mind (film)Movies & TV20.00×
06Super Size MeMovies & TV12.20×
07Hilton Hotels & ResortsTravel & Leisure6.83×
08Staples (Canada)Business & Career5.36×
09Western UnionBusiness & Career4.99×
10Diaper bagKids & Family3.44×
11Sustainable energyHome & Garden3.43×
12Renewable energyBusiness & Career2.99×
13FedExBusiness & Career2.83×
14Panda ExpressFood & Beverages2.74×
15Planet FitnessSports2.59×
16Mortgage loansBusiness & Career2.26×
17Discount storesShopping2.26×
18AirbnbTravel & Leisure2.15×
19PinterestInternet & Social Media1.85×
20FurnitureHome & Garden1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Visit San Diego audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Visit San Diego audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.74×
Family OrientationCONSERVATISM1.64×
Convenience OrientationPREMIUM1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Visit San Diego audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.77×
TraditionCONSERVATISM0.81×
MindfulnessBALANCE0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Visit San Diego have in United States?

Visit San Diego has an estimated audience of 407,182 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Visit San Diego fans?

55.4% of Visit San Diego fans are female, 44.6% are male, with an average age of 41.4 years.

03

Which brands do Visit San Diego fans like most?

Visit San Diego fans show strongest brand affinity for Magnolia Bakery (138.14×), SeaWorld San Diego (38.54×), and San Diego Zoo (30.25×) over the country average.

04

Where do Visit San Diego fans live in United States?

Visit San Diego fans in United States are most concentrated in California (reach ~200K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Visit San Diego fans also like?

Beyond Visit San Diego itself, the audience over-indexes on SeaWorld San Diego (38.54×), San Diego Zoo (30.25×), Staples (Canada) (5.36×), and Lavazza (28.95×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More audiences in United States

See Visit San Diego audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Visit San Diego. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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