Visit San Diego Audience in United States

Visit San Diego logo

Visit San Diego has an estimated audience of 407,182 people in United States. 55.4% are female, 44.6% are male, average age 41.4. Top regions: California, Texas, New York. Top brand affinities: Square foot gardening, Keeper (password manager), San Pellegrino, Israel, Justice.

The average Visit San Diego fan in United States is 41.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Square foot gardening, Keeper (password manager), San Pellegrino, with strongest over-indexing on Square foot gardening (17.43× the country average). Demographically, the Visit San Diego audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Design Affinity, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: POI

Demographics of Visit San Diego fans

Demographic split for Visit San Diego audience in United States
MetricValue
Female55.4%
Male44.6%
Average age41.4
Estimated audience size407,182

Audience persona

The typical Visit San Diego fan in United States is more female, around 41.4 years old, with strong Design Affinity tendencies and a notable affinity for Square foot gardening.

Top regions in United States

Top regions ranked by reach for Visit San Diego in United States
RegionReachAffinity
California220,9104.93×
Texas26,2480.75×
New York17,5130.77×
Arizona14,5961.76×
Washington13,2681.62×
Florida12,4170.45×
Illinois11,5190.85×
Pennsylvania9,9270.72×
Colorado8,8211.37×
Georgia7,6220.61×
Massachusetts7,2680.91×
Virginia7,1740.72×
Minnesota7,1521.23×
New Jersey6,9250.67×
Ohio6,5750.52×
North Carolina6,4940.53×
Nevada6,0481.54×
Oregon5,9701.28×
Maryland5,6710.81×
Wisconsin5,3370.87×
Michigan5,1510.48×
Indiana5,0050.67×
Missouri4,9600.76×
Tennessee4,5720.56×
Utah4,2531.17×
South Carolina3,2260.53×
Oklahoma2,6520.59×
Kansas2,5600.8×
Iowa2,5410.76×
Alabama2,4000.42×
Kentucky2,3490.46×
Louisiana2,3070.44×
Connecticut2,2330.55×
Hawaii2,2231.27×
New Mexico2,1241.04×
Idaho2,0941.03×
Mississippi1,8310.55×
Arkansas1,7620.53×
Nebraska1,5250.75×
West Virginia1,5120.8×
Alaska1,5091.73×
Montana1,3151.16×
South Dakota1,2981.38×
North Dakota1,2641.51×
New Hampshire1,2460.78×
Washington, District of Columbia1,2311.01×
Wyoming1,2232.03×
Rhode Island1,2030.93×
Maine1,2020.82×
Vermont1,1831.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Visit San Diego audience
BrandAffinityCategory
Square foot gardening17.43×Home & Garden
Keeper (password manager)6.31×Technology & Electronics
San Pellegrino6.61×Food & Beverages
Israel1.83×Travel & Leisure
Justice2.32×Politics & Society
Nebraska Cornhuskers football2.91×Sports
Nationality1.55×Politics & Society
Cam Ward2.77×Sports
Nebraska Cornhuskers5.91×Sports
edureka21.31×Business & Career
Kendra Scott1.7×Fashion & Accessoires
Grinch2.21×Movies & TV
Jeep Wagoneer2.85×Cars & Mobility
Nurse education1.62×Kids & Family
Wikia1.67×Internet & Social Media
Jeep Grand Cherokee (WJ)2.96×Cars & Mobility
Irish American News66.35×News
Jesse Plemons1.55×Movies & TV
Public speaking1.73×Politics & Society
Urban horticulture1.52×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Visit San Diego audience
TraitClusterScore
Design AffinityPREMIUM1.61
TravellingTHRILL1.55
Quality AwarenessPREMIUM1.52
Luxury OrientationPREMIUM1.42
Price SensitivityPREMIUM1.24
IndulgenceJOY1.19

Worldwide distribution

Worldwide audience distribution share by country for Visit San Diego
CountryShare
United States84.3%
United Kingdom3.9%
Germany3.7%

See Visit San Diego audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Visit San Diego have in United States?

Visit San Diego has an estimated audience of 407,182 people in United States, concentrated in California and Texas.

What is the gender split and age of Visit San Diego fans?

55.4% of Visit San Diego fans are female, 44.6% are male, with an average age of 41.4 years.

Which brands do Visit San Diego fans like most?

Visit San Diego fans show strongest brand affinity for Square foot gardening (17.43×), Keeper (password manager) (6.31×), and San Pellegrino (6.61×) over the country average.

Where do Visit San Diego fans live in United States?

Visit San Diego fans in United States are most concentrated in California (reach 220,910), Texas (reach 26,248), and New York (reach 17,513). These three regions account for the largest share of the active audience.

What other brands do Visit San Diego fans also like?

Beyond Visit San Diego itself, the audience over-indexes on Keeper (password manager) (6.31×), San Pellegrino (6.61×), Israel (1.83×), and Justice (2.32×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Visit San Diego. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.