Magnolia Bakery Audience in United States

Magnolia Bakery logo

Magnolia Bakery has an estimated audience of 1,911,459 people in United States. 82.0% are female, 18.0% are male, average age 43.7. Top regions: New York, California, New Jersey. Top brand affinities: Visit San Diego, Grammy Award for Best New Artist, Paul (bakery), The Simple Things, Corner Bakery Cafe.

The average Magnolia Bakery fan in United States is 43.7 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, New Jersey. Top brand affinities include Visit San Diego, Grammy Award for Best New Artist, Paul (bakery), with strongest over-indexing on Visit San Diego (138.14× the country average). Demographically, the Magnolia Bakery audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Indulgence, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of Magnolia Bakery fans

Demographic split for Magnolia Bakery audience in United States
MetricValue
Female82.0%
Male18.0%
Average age43.7
Estimated audience size1,911,459

Audience persona

The typical Magnolia Bakery fan in United States is more female, around 43.7 years old, with strong Indulgence tendencies and a notable affinity for Visit San Diego.

Top regions in United States

Top regions ranked by reach for Magnolia Bakery in United States
RegionReachAffinity
New York1,433,59415.87×
California333,3271.59×
New Jersey192,6253.96×
Texas186,2821.13×
Illinois144,9142.28×
Florida97,5680.75×
Pennsylvania62,2760.97×
Virginia49,4061.06×
Massachusetts45,1281.2×
Georgia34,6860.59×
Connecticut34,5571.8×
Michigan34,3600.69×
North Carolina32,3040.56×
Ohio31,8600.54×
Maryland31,3080.95×
Washington24,8300.65×
Arizona21,8930.56×
Indiana18,1460.52×
Tennessee16,4920.43×
South Carolina14,7820.51×
Colorado14,2970.47×
Missouri12,2660.4×
Nevada11,7120.63×
Wisconsin11,5830.4×
Minnesota11,3020.41×
Louisiana10,9890.45×
Kentucky10,6250.44×
Oklahoma9,5090.45×
Oregon8,9670.41×
Alabama8,9120.33×
Washington, District of Columbia8,4421.47×
Utah8,3410.49×
Arkansas8,2890.53×
Mississippi7,1640.45×
Kansas6,5080.43×
Rhode Island5,0980.84×
Nebraska5,0660.53×
Iowa4,7700.3×
Delaware4,5260.86×
Hawaii4,4120.54×
New Hampshire3,7000.49×
Maine3,1790.46×
West Virginia3,0850.35×
Idaho2,7810.29×
New Mexico2,7540.29×
Vermont1,8860.56×
Montana1,2860.24×
North Dakota9460.24×
Alaska8740.21×
South Dakota8150.18×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Magnolia Bakery audience
BrandAffinityCategory
Visit San Diego138.14×
Grammy Award for Best New Artist118.67×Music & Radio
Paul (bakery)32.17×Food & Beverages
The Simple Things109.03×Food & Beverages
Corner Bakery Cafe21.2×Food & Beverages
Lorraine Pascale97.07×Food & Beverages
BBC Food46.17×Food & Beverages
Alice Waters43.29×Food & Beverages
Paul Hollywood20.51×Food & Beverages
Marcus Samuelsson30.75×Food & Beverages
St. Germain (liqueur)22.12×Food & Beverages
Bleecker Street18.2×Travel & Leisure
Cat Cora37.39×Food & Beverages
René Redzepi43.34×Food & Beverages
God1.88×Politics & Society
Rachel Allen76.42×Food & Beverages
Flour2.7×Food & Beverages
Macy's1.81×Shopping
Christmas1.8×Kids & Family
Hobby Lobby1.74×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Magnolia Bakery audience
TraitClusterScore
IndulgenceJOY2.26
Healthy LifestyleBALANCE1.56
Price SensitivityPREMIUM1.56
Luxury OrientationPREMIUM1.53
Design AffinityPREMIUM1.53
CreativityOPEN1.47

Worldwide distribution

Worldwide audience distribution share by country for Magnolia Bakery
CountryShare
United States54.3%
India24.7%
United Arab Emirates2.7%

See Magnolia Bakery audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Magnolia Bakery have in United States?

Magnolia Bakery has an estimated audience of 1,911,459 people in United States, concentrated in New York and California.

What is the gender split and age of Magnolia Bakery fans?

82.0% of Magnolia Bakery fans are female, 18.0% are male, with an average age of 43.7 years.

Which brands do Magnolia Bakery fans like most?

Magnolia Bakery fans show strongest brand affinity for Visit San Diego (138.14×), Grammy Award for Best New Artist (118.67×), and Paul (bakery) (32.17×) over the country average.

Where do Magnolia Bakery fans live in United States?

Magnolia Bakery fans in United States are most concentrated in New York (reach 1,433,594), California (reach 333,327), and New Jersey (reach 192,625). These three regions account for the largest share of the active audience.

What other brands do Magnolia Bakery fans also like?

Beyond Magnolia Bakery itself, the audience over-indexes on Grammy Award for Best New Artist (118.67×), Paul (bakery) (32.17×), The Simple Things (109.03×), and Corner Bakery Cafe (21.2×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Magnolia Bakery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.