Rascasse Audience Intelligence

Magnolia Bakery Target Market in United States

A data profile of the people who buy, follow and care about Magnolia Bakery in United States — modelled from more than twelve digital signal sources. Magnolia Bakery has an estimated audience of 1,898,722 people in United States.

#1522among Brand in United States#897in Food & Beverages

The average Magnolia Bakery fan in United States is 43.7 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, California, New Jersey.

Top brand affinities include Visit San Diego, Grammy Award for Best New Artist, Paul (bakery), with strongest over-indexing on Visit San Diego (138.14× the country average).

Demographically, the Magnolia Bakery audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Community Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Magnolia Bakery fan in United States is more female, around 43.7 years old, with strong Community Orientation tendencies and a notable affinity for Visit San Diego.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Magnolia Bakery profile in United States.

Audience size
1.9M
in United States
Gender
82.0%♀
18.0% male
Age
43.7
average years
Country rank
#14833
Brand in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Magnolia Bakery

82.0% are female, 18.0% are male, average age 43.7.

Fig. 02

Gender split

82.0%
Female
18.0%
Male
Demographic split for Magnolia Bakery audience in United States
MetricValue
Female82.0%
Male18.0%
Average age43.7
Estimated audience size1,898,722
Fig. 03

Age distribution

Ø 43.7
average years
Age distribution of the Magnolia Bakery audience in United States
Age bracketShare%
16-1910%
20-2917%
30-3919%
40-4926%
50+28%
Fig. 04

Worldwide distribution

52.0%

of the worldwide Magnolia Bakery audience comes from United States.

Worldwide audience distribution share by country for Magnolia Bakery
CountryShare
United States52.0%
India27.0%
United Arab Emirates2.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Magnolia Bakery audience in United States is strongest.

Fig. 05

Top regions by affinity

Magnolia Bakery customers by region in United States
#RegionReachAffinity×
01New York~1.5M18.96×
02New Jersey~200K3.89×
03Illinois~200K2.67×
04Utah~40K2.47×
05Connecticut~30K1.64×
06California~300K1.37×
07Washington, District of Columbia~8K1.32×
08Massachusetts~40K1.01×
09Texas~200K0.93×
10Virginia~40K0.90×
11Delaware~4K0.85×
12Maryland~30K0.84×
13Pennsylvania~50K0.82×
14Rhode Island~5K0.79×
15Vermont~2K0.67×
16Florida~80K0.65×
17Alaska~3K0.64×
18Nevada~10K0.61×
19Michigan~30K0.59×
20South Dakota~3K0.59×
21North Dakota~2K0.59×
22Hawaii~5K0.57×
23Washington~20K0.56×
24Nebraska~5K0.55×
25New Hampshire~4K0.55×
26Arkansas~8K0.53×
27Maine~4K0.53×
28Montana~3K0.53×
29Georgia~30K0.52×
30Mississippi~8K0.50×
31North Carolina~30K0.49×
32Arizona~20K0.49×
33Indiana~20K0.49×
34West Virginia~4K0.49×
35Ohio~30K0.47×
36South Carolina~10K0.47×
37Kentucky~10K0.46×
38Kansas~7K0.45×
39Louisiana~10K0.44×
40Oklahoma~9K0.44×
41Idaho~4K0.44×
42Colorado~10K0.43×
43New Mexico~4K0.43×
44Oregon~9K0.41×
45Tennessee~20K0.40×
46Wisconsin~10K0.39×
47Minnesota~10K0.39×
48Missouri~10K0.38×
49Iowa~6K0.38×
50Alabama~10K0.36×
Fig. 06

Affinity by region

Affinity by region — Magnolia Bakery, United States
0.36×1.00×18.96×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Magnolia Bakery audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Magnolia Bakery audience
#·InterestCategoryAffinity×
01Visit San DiegoPOI138.14×
02Grammy Award for Best New ArtistMusic & Radio118.67×
03The Simple ThingsFood & Beverages109.03×
04Lorraine PascaleFood & Beverages97.07×
05Rachel AllenFood & Beverages76.42×
06Ballymaloe Cookery SchoolTravel & Leisure64.99×
07BBC FoodFood & Beverages46.17×
08Alice WatersFood & Beverages43.29×
09Cat CoraFood & Beverages37.39×
10Lee Kum KeeFood & Beverages35.53×
11Paul (bakery)Food & Beverages32.17×
12Marcus SamuelssonFood & Beverages30.75×
13St. Germain (liqueur)Food & Beverages22.12×
14Corner Bakery CafeFood & Beverages21.20×
15Paul HollywoodFood & Beverages20.51×
16Bleecker StreetTravel & Leisure18.20×
17Julia ChildFood & Beverages12.92×
18FlourFood & Beverages2.70×
19GodPolitics & Society1.88×
20Macy'sShopping1.81×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Magnolia Bakery audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Magnolia Bakery audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.40×
Quality AwarenessPREMIUM1.39×
SpiritualityBALANCE1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Magnolia Bakery audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.98×
DIY MentalityTHRILL1.02×
PatriotismCONSERVATISM1.05×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Magnolia Bakery's target market in United States?

Magnolia Bakery's target market in United States covers an estimated 1,898,722 people, concentrated in New York and California.

02

What is the gender split and age of Magnolia Bakery customers?

82.0% of the Magnolia Bakery audience are female, 18.0% are male, with an average age of 43.7 years.

03

Which brands do Magnolia Bakery fans like most?

Magnolia Bakery fans show strongest brand affinity for Visit San Diego (138.14×), Grammy Award for Best New Artist (118.67×), and Paul (bakery) (32.17×) over the country average.

04

Where do Magnolia Bakery fans live in United States?

Magnolia Bakery fans in United States are most concentrated in New York (reach ~1.5M), California (reach ~300K), and New Jersey (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Magnolia Bakery fans also like?

Beyond Magnolia Bakery itself, the audience over-indexes on Grammy Award for Best New Artist (118.67×), Paul (bakery) (32.17×), The Simple Things (109.03×), and Corner Bakery Cafe (21.2×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Magnolia Bakery audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Magnolia Bakery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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