Rascasse Audience Intelligence

Marcus Samuelsson Audience in United States

A data profile of the people who buy, follow and care about Marcus Samuelsson in United States — modelled from more than twelve digital signal sources. Marcus Samuelsson has an estimated audience of 336,155 people in United States.

#23among Chef in United States#11370among Person in United States#2370in Food & Beverages

The average Marcus Samuelsson fan in United States is 45.4 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, California, Florida.

Top brand affinities include Jennifer Love Hewitt, Michael Keaton, Lindsey Vonn, with strongest over-indexing on Jennifer Love Hewitt (36.28× the country average).

Demographically, the Marcus Samuelsson audience skews more female with an average age of 45.4, and over-indexes on personality traits such as Patriotism, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Marcus Samuelsson fan in United States is more female, around 45.4 years old, with strong Patriotism tendencies and a notable affinity for Jennifer Love Hewitt.

Category: Food & Beverages · Type: Person · Subtype: Chef

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Marcus Samuelsson profile in United States.

Audience size
336K
in United States
Gender
59.4%♀
40.6% male
Age
45.4
average years
Country rank
#45580
Person in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Marcus Samuelsson fans

59.4% are female, 40.6% are male, average age 45.4.

Fig. 02

Gender split

59.4%
Female
40.6%
Male
Demographic split for Marcus Samuelsson audience in United States
MetricValue
Female59.4%
Male40.6%
Average age45.4
Estimated audience size336,155
Fig. 03

Age distribution

Ø 45.4
average years
Age distribution of the Marcus Samuelsson audience in United States
Age bracketShare%
16-196%
20-2914%
30-3921%
40-4928%
50+31%
Fig. 04

Worldwide distribution

80.7%

of the worldwide Marcus Samuelsson audience comes from United States.

Worldwide audience distribution share by country for Marcus Samuelsson
CountryShare
United States80.7%
Sweden9.1%
Canada3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Marcus Samuelsson audience in United States is strongest.

Fig. 05

Top regions by affinity

Marcus Samuelsson fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~4K3.62×
02New York~50K2.84×
03New Jersey~20K2.10×
04Georgia~20K1.84×
05Maryland~10K1.72×
06Connecticut~5K1.51×
07Rhode Island~1K1.37×
08Virginia~10K1.34×
09New Hampshire~2K1.21×
10Massachusetts~8K1.19×
11Delaware~1K1.18×
12Pennsylvania~10K1.06×
13Vermont<1K1.02×
14Washington~7K1.01×
15Minnesota~5K1.01×
16Maine~1K1.01×
17Nevada~3K1.00×
18Oregon~4K0.95×
19Illinois~10K0.94×
20Michigan~8K0.93×
21Florida~20K0.92×
22North Carolina~9K0.90×
23South Carolina~5K0.90×
24Arkansas~3K0.90×
25Alaska<1K0.89×
26Colorado~5K0.88×
27Montana<1K0.87×
28Tennessee~6K0.85×
29Louisiana~4K0.84×
30South Dakota<1K0.84×
31North Dakota<1K0.84×
32Ohio~9K0.83×
33Missouri~5K0.82×
34California~30K0.80×
35Wisconsin~4K0.80×
36Idaho~1K0.80×
37New Mexico~1K0.80×
38West Virginia~1K0.80×
39Hawaii~1K0.80×
40Indiana~5K0.78×
41Nebraska~1K0.78×
42Alabama~4K0.77×
43Mississippi~2K0.77×
44Kansas~2K0.77×
45Kentucky~3K0.75×
46Oklahoma~3K0.75×
47Iowa~2K0.72×
48Arizona~5K0.70×
49Texas~20K0.66×
50Utah~2K0.65×
Fig. 06

Affinity by region

Affinity by region — Marcus Samuelsson, United States
0.65×1.00×3.62×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Marcus Samuelsson audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Marcus Samuelsson audience
#·InterestCategoryAffinity×
01Michael KeatonMovies & TV38.16×
02Jennifer Love HewittMovies & TV36.28×
03Asiana AirlinesTravel & Leisure31.26×
04Magnolia BakeryFood & Beverages30.75×
05Mikaela ShiffrinSports24.68×
06Rosario DawsonMovies & TV20.54×
07Lindsey VonnSports20.00×
08Michael FassbenderMovies & TV20.00×
09Michael ShannonMovies & TV20.00×
10Malaysia AirlinesTravel & Leisure19.15×
11Tig NotaroMovies & TV18.20×
12Anthony BourdainFood & Beverages15.77×
13FIS Alpine Ski World CupSports15.72×
14PentatonixMusic & Radio15.67×
15James FrancoMovies & TV12.64×
16Brittany SnowMovies & TV11.03×
17Kat DenningsMovies & TV9.63×
18Miles TellerMovies & TV9.18×
19QVCMovies & TV5.18×
20FedExBusiness & Career3.48×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Marcus Samuelsson audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Marcus Samuelsson audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.22×
IndulgenceJOY1.86×
Urban LifestyleOPEN1.80×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Marcus Samuelsson audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.66×
ExtroversionTHRILL0.72×
Luxury OrientationPREMIUM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Marcus Samuelsson have in United States?

Marcus Samuelsson has an estimated audience of 336,155 people in United States, concentrated in New York and California.

02

What is the gender split and age of Marcus Samuelsson fans?

59.4% of Marcus Samuelsson fans are female, 40.6% are male, with an average age of 45.4 years.

03

Which brands do Marcus Samuelsson fans like most?

Marcus Samuelsson fans show strongest brand affinity for Jennifer Love Hewitt (36.28×), Michael Keaton (38.16×), and Lindsey Vonn (20×) over the country average.

04

Where do Marcus Samuelsson fans live in United States?

Marcus Samuelsson fans in United States are most concentrated in New York (reach ~50K), California (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Marcus Samuelsson fans also like?

Beyond Marcus Samuelsson itself, the audience over-indexes on Michael Keaton (38.16×), Lindsey Vonn (20×), Magnolia Bakery (30.75×), and Mikaela Shiffrin (24.68×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Marcus Samuelsson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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