Marcus Samuelsson Audience in United States
Marcus Samuelsson has an estimated audience of 338,784 people in United States. 59.4% are female, 40.6% are male, average age 45.4. Top regions: New York, California, Florida. Top brand affinities: Pantsuit, Historic site, Elsword, Whataburger, Hundertwasserhaus.
The average Marcus Samuelsson fan in United States is 45.4 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Florida. Top brand affinities include Pantsuit, Historic site, Elsword, with strongest over-indexing on Pantsuit (37.36× the country average). Demographically, the Marcus Samuelsson audience skews more female with an average age of 45.4, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Person · Subtype: Chef
Demographics of Marcus Samuelsson fans
| Metric | Value |
|---|---|
| Female | 59.4% |
| Male | 40.6% |
| Average age | 45.4 |
| Estimated audience size | 338,784 |
Audience persona
The typical Marcus Samuelsson fan in United States is more female, around 45.4 years old, with strong Risk Appetite tendencies and a notable affinity for Pantsuit.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| New York | 61,487 | 3.25× |
| California | 32,808 | 0.88× |
| Florida | 22,922 | 1× |
| New Jersey | 20,688 | 2.4× |
| Texas | 20,489 | 0.7× |
| Georgia | 17,895 | 1.71× |
| Illinois | 11,655 | 1.03× |
| Pennsylvania | 11,412 | 1× |
| Virginia | 9,857 | 1.19× |
| Ohio | 8,938 | 0.86× |
| North Carolina | 8,881 | 0.87× |
| Michigan | 8,589 | 0.97× |
| Massachusetts | 8,463 | 1.27× |
| Maryland | 8,219 | 1.41× |
| Washington | 7,798 | 1.15× |
| Connecticut | 5,936 | 1.75× |
| Tennessee | 5,862 | 0.86× |
| Colorado | 5,149 | 0.96× |
| Minnesota | 4,988 | 1.03× |
| Arizona | 4,727 | 0.68× |
| Indiana | 4,583 | 0.74× |
| Missouri | 4,568 | 0.84× |
| South Carolina | 4,446 | 0.87× |
| Wisconsin | 4,095 | 0.8× |
| Oregon | 3,989 | 1.03× |
| Louisiana | 3,822 | 0.87× |
| Alabama | 3,358 | 0.71× |
| Nevada | 3,201 | 0.98× |
| Kentucky | 3,038 | 0.72× |
| Washington, District of Columbia | 2,487 | 2.44× |
| Oklahoma | 2,248 | 0.6× |
| New Hampshire | 2,044 | 1.53× |
| Arkansas | 1,948 | 0.7× |
| Kansas | 1,806 | 0.68× |
| Mississippi | 1,732 | 0.62× |
| Iowa | 1,714 | 0.61× |
| Utah | 1,606 | 0.53× |
| Rhode Island | 1,541 | 1.43× |
| Maine | 1,296 | 1.07× |
| Idaho | 1,187 | 0.7× |
| New Mexico | 1,177 | 0.69× |
| Nebraska | 1,154 | 0.68× |
| Hawaii | 974 | 0.67× |
| West Virginia | 959 | 0.61× |
| Delaware | 942 | 1.01× |
| Montana | 693 | 0.74× |
| Vermont | 609 | 1.02× |
| Alaska | 470 | 0.65× |
| South Dakota | 404 | 0.52× |
| North Dakota | 333 | 0.48× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pantsuit | 37.36× | Fashion & Accessoires |
| Historic site | 9.59× | Arts & Culture |
| Elsword | 20× | Games |
| Whataburger | 2.04× | Food & Beverages |
| Hundertwasserhaus | 57.19× | Travel & Leisure |
| Natural rubber | 2× | Cars & Mobility |
| OpenJDK | 20× | |
| Chalkidiki | 39.24× | Travel & Leisure |
| Home staging | 3.99× | Home & Garden |
| Kendra Scott | 2.19× | Fashion & Accessoires |
| Litter box | 1.54× | Pets & Animals |
| Nebraska | 1.95× | Travel & Leisure |
| Nebraska Cornhuskers football | 2.4× | Sports |
| FaithGateway | 17.36× | Literature |
| Sailor | 2.92× | Travel & Leisure |
| Justice | 1.66× | Politics & Society |
| Keene, New Hampshire | 10.96× | Travel & Leisure |
| Captain America (1990 film) | 2.49× | Movies & TV |
| Isla Holbox | 13.2× | Travel & Leisure |
| Google Home | 3.34× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 3.07 |
| Luxury Orientation | PREMIUM | 2.06 |
| Indulgence | JOY | 1.87 |
| Design Affinity | PREMIUM | 1.77 |
| Community Orientation | OPEN | 1.51 |
| Urban Lifestyle | OPEN | 1.5 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 81.2% |
| Sweden | 8.8% |
| Canada | 3.8% |
See Marcus Samuelsson audiences in other countries
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Frequently asked questions
How many fans does Marcus Samuelsson have in United States?
Marcus Samuelsson has an estimated audience of 338,784 people in United States, concentrated in New York and California.
What is the gender split and age of Marcus Samuelsson fans?
59.4% of Marcus Samuelsson fans are female, 40.6% are male, with an average age of 45.4 years.
Which brands do Marcus Samuelsson fans like most?
Marcus Samuelsson fans show strongest brand affinity for Pantsuit (37.36×), Historic site (9.59×), and Elsword (20×) over the country average.
Where do Marcus Samuelsson fans live in United States?
Marcus Samuelsson fans in United States are most concentrated in New York (reach 61,487), California (reach 32,808), and Florida (reach 22,922). These three regions account for the largest share of the active audience.
What other brands do Marcus Samuelsson fans also like?
Beyond Marcus Samuelsson itself, the audience over-indexes on Historic site (9.59×), Elsword (20×), Whataburger (2.04×), and Hundertwasserhaus (57.19×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Marcus Samuelsson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.