St. Germain (liqueur) Audience in United States

St. Germain (liqueur) logo

St. Germain (liqueur) has an estimated audience of 637,808 people in United States. 50.0% are female, 50.0% are male, average age 36.3. Top regions: California, New York, Florida. Top brand affinities: Hardik Pandya, Halsey, Oregon, Pantsuit, Vocal harmony, Elsword.

The average St. Germain (liqueur) fan in United States is 36.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Hardik Pandya, Halsey, Oregon, Pantsuit, with strongest over-indexing on Hardik Pandya (45.11× the country average). Demographically, the St. Germain (liqueur) audience skews balanced with an average age of 36.3, and over-indexes on personality traits such as Indulgence, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Spirits

Demographics of St. Germain (liqueur) fans

Demographic split for St. Germain (liqueur) audience in United States
MetricValue
Female50.0%
Male50.0%
Average age36.3
Estimated audience size637,808

Audience persona

The typical St. Germain (liqueur) fan in United States is balanced, around 36.3 years old, with strong Indulgence tendencies and a notable affinity for Hardik Pandya.

Top regions in United States

Top regions ranked by reach for St. Germain (liqueur) in United States
RegionReachAffinity
California75,1591.07×
New York53,6541.51×
Florida50,5081.17×
Texas47,1330.86×
Georgia31,3191.59×
Illinois28,2561.33×
Louisiana22,7582.77×
New Jersey20,4241.26×
North Carolina19,4071.01×
Pennsylvania18,8640.88×
Massachusetts17,4111.39×
Wisconsin16,5461.72×
Ohio16,2240.83×
Michigan15,9630.96×
Virginia14,6570.94×
Washington12,9951.02×
Tennessee12,1160.95×
Colorado11,6551.16×
Arizona10,4420.8×
Maryland10,1580.93×
South Carolina9,5691×
Indiana8,7870.75×
Alabama8,6310.97×
Missouri8,2900.81×
Minnesota7,9910.87×
Oregon7,6061.04×
Connecticut7,4821.17×
Nevada6,2691.02×
Kentucky5,8020.73×
Oklahoma5,6420.8×
Iowa5,2821.01×
Washington, District of Columbia4,2152.2×
Mississippi4,1290.79×
Kansas3,5990.72×
Utah3,5890.63×
Arkansas3,4130.65×
Nebraska2,9530.92×
Hawaii2,6430.96×
Idaho2,3280.73×
Maine2,2470.98×
Rhode Island2,1971.08×
New Hampshire2,0890.83×
New Mexico1,9280.6×
Montana1,6780.95×
West Virginia1,6390.55×
Delaware1,4160.8×
Alaska1,0580.78×
Vermont9130.82×
South Dakota8660.59×
Wyoming7310.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for St. Germain (liqueur) audience
BrandAffinityCategory
Hardik Pandya45.11×Sports
Halsey, Oregon20×Travel & Leisure
Pantsuit21.69×Fashion & Accessoires
Vocal harmony7.24×Music & Radio
Elsword20×Games
Goop6.5×Internet & Social Media
Mount Kilimanjaro20×Travel & Leisure
Home construction1.61×Home & Garden
Jingoism2.41×Politics & Society
Governor of Michigan7.93×Politics & Society
Keene, New Hampshire20×Travel & Leisure
OpenJDK20×
Natural rubber1.79×Cars & Mobility
Fairy godmother6.16×Literature
Electrolyte3.87×Health
Unique Gifts1.94×Shopping
Mathcore6.49×Music & Radio
John Havlicek12.06×Sports
Birthday Gifts2.4×Kids & Family
Karbala6.64×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by St. Germain (liqueur) audience
TraitClusterScore
IndulgenceJOY2.06
LGBTQ+ IdentityOPEN1.85
TravellingTHRILL1.59
Urban LifestyleOPEN1.33
Design AffinityPREMIUM1.31
Family OrientationCONSERVATISM1.3

Worldwide distribution

Worldwide audience distribution share by country for St. Germain (liqueur)
CountryShare
Brazil28.3%
United States23.4%
France15.6%

See St. Germain (liqueur) audiences in other countries

More Spirits audiences in United States

Frequently asked questions

How many fans does St. Germain (liqueur) have in United States?

St. Germain (liqueur) has an estimated audience of 637,808 people in United States, concentrated in California and New York.

What is the gender split and age of St. Germain (liqueur) fans?

50.0% of St. Germain (liqueur) fans are female, 50.0% are male, with an average age of 36.3 years.

Which brands do St. Germain (liqueur) fans like most?

St. Germain (liqueur) fans show strongest brand affinity for Hardik Pandya (45.11×), Halsey, Oregon (20×), and Pantsuit (21.69×) over the country average.

Where do St. Germain (liqueur) fans live in United States?

St. Germain (liqueur) fans in United States are most concentrated in California (reach 75,159), New York (reach 53,654), and Florida (reach 50,508). These three regions account for the largest share of the active audience.

What other brands do St. Germain (liqueur) fans also like?

Beyond St. Germain (liqueur) itself, the audience over-indexes on Halsey, Oregon (20×), Pantsuit (21.69×), Vocal harmony (7.24×), and Elsword (20×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for St. Germain (liqueur). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.