Paul (bakery) Audience in United States
Paul (bakery) has an estimated audience of 1,057,829 people in United States. 46.2% are female, 53.8% are male, average age 33.2. Top regions: California, Texas, Florida.
The average Paul (bakery) fan in United States is 33.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Demographically, the Paul (bakery) audience skews balanced with an average age of 33.2, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness.
Category: Food & Beverages · Type: Brand
Demographics of Paul (bakery) fans
| Metric | Value |
|---|---|
| Female | 46.2% |
| Male | 53.8% |
| Average age | 33.2 |
| Estimated audience size | 1,057,829 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 111,419 | 0.96× |
| Texas | 88,122 | 0.97× |
| Florida | 61,483 | 0.86× |
| New York | 60,332 | 1.02× |
| Ohio | 32,575 | 1× |
| Virginia | 31,511 | 1.22× |
| North Carolina | 31,280 | 0.98× |
| Illinois | 31,098 | 0.88× |
| Pennsylvania | 30,719 | 0.86× |
| Georgia | 30,706 | 0.94× |
| Michigan | 26,247 | 0.95× |
| Arizona | 22,325 | 1.03× |
| New Jersey | 22,294 | 0.83× |
| Indiana | 20,610 | 1.07× |
| Kentucky | 19,540 | 1.47× |
| Washington | 19,381 | 0.91× |
| Massachusetts | 19,342 | 0.93× |
| Tennessee | 18,631 | 0.88× |
| Maryland | 18,007 | 0.99× |
| Missouri | 16,883 | 0.99× |
| Colorado | 15,206 | 0.91× |
| Wisconsin | 14,954 | 0.94× |
| Louisiana | 14,319 | 1.05× |
| Minnesota | 13,051 | 0.86× |
| Washington, District of Columbia | 12,886 | 4.05× |
| Alabama | 12,490 | 0.85× |
| South Carolina | 12,330 | 0.77× |
| Oklahoma | 12,008 | 1.02× |
| Oregon | 11,255 | 0.93× |
| Connecticut | 10,772 | 1.02× |
| Nevada | 9,413 | 0.92× |
| Arkansas | 8,547 | 0.98× |
| Utah | 8,304 | 0.88× |
| Kansas | 8,066 | 0.97× |
| Mississippi | 7,870 | 0.9× |
| Iowa | 7,263 | 0.83× |
| Idaho | 7,035 | 1.33× |
| New Mexico | 6,731 | 1.27× |
| West Virginia | 4,334 | 0.88× |
| Nebraska | 4,128 | 0.78× |
| Maine | 3,724 | 0.98× |
| New Hampshire | 3,448 | 0.83× |
| Hawaii | 3,242 | 0.71× |
| Montana | 2,990 | 1.02× |
| Rhode Island | 2,775 | 0.82× |
| Delaware | 2,163 | 0.74× |
| South Dakota | 1,954 | 0.8× |
| Alaska | 1,861 | 0.82× |
| Vermont | 1,716 | 0.92× |
| North Dakota | 1,615 | 0.74× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 3.28 |
| Quality Awareness | PREMIUM | 1.48 |
| Indulgence | JOY | 1.46 |
| Urban Lifestyle | OPEN | 1.41 |
| Design Affinity | PREMIUM | 1.39 |
| Risk Appetite | THRILL | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 28.4% |
| United States | 15.6% |
| Japan | 11.7% |
See Paul (bakery) audiences in other countries
More Food & Beverages audiences in United States
- Walmart (94,971,264)
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- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
How to read this data
Audience size is the estimated number of people in United States who actively search for Paul (bakery). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.