Housewarming party Audience in United States

Housewarming party logo

Housewarming party has an estimated audience of 723,828 people in United States. 67.5% are female, 32.5% are male, average age 41.2. Top regions: California, Texas, Florida. Top brand affinities: Fairy godmother, Goop, Governor of Michigan, Mathcore, Historic site.

The average Housewarming party fan in United States is 41.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Fairy godmother, Goop, Governor of Michigan, with strongest over-indexing on Fairy godmother (13.12× the country average). Demographically, the Housewarming party audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Design Affinity, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Housewarming party fans

Demographic split for Housewarming party audience in United States
MetricValue
Female67.5%
Male32.5%
Average age41.2
Estimated audience size723,828

Audience persona

The typical Housewarming party fan in United States is more female, around 41.2 years old, with strong Design Affinity tendencies and a notable affinity for Fairy godmother.

Top regions in United States

Top regions ranked by reach for Housewarming party in United States
RegionReachAffinity
California108,7051.37×
Texas95,9631.54×
Florida56,4081.15×
New York43,5621.08×
Illinois28,2271.17×
Georgia26,4101.18×
Ohio23,8971.07×
North Carolina23,8731.1×
Pennsylvania23,6280.97×
Virginia20,7871.18×
New Jersey18,6621.01×
Michigan18,4780.98×
Arizona18,3711.24×
Massachusetts15,4051.08×
Tennessee15,2271.05×
Washington15,0761.04×
Alabama14,2721.41×
Maryland14,0971.13×
Louisiana13,1121.4×
Indiana12,8070.97×
South Carolina12,0791.11×
Missouri11,6721×
Colorado10,5730.93×
Wisconsin9,9770.92×
Kentucky9,8561.09×
Minnesota9,6680.93×
Oklahoma9,1551.14×
Mississippi7,8651.32×
Nevada7,5381.08×
Oregon7,3690.89×
Connecticut6,7140.92×
Arkansas6,3371.06×
Utah5,1560.8×
Kansas4,6900.82×
Iowa4,4580.75×
New Mexico4,2831.18×
West Virginia3,7611.12×
Nebraska3,2160.89×
Idaho2,7190.75×
Hawaii2,3980.77×
Washington, District of Columbia2,2861.05×
New Hampshire2,0200.71×
Maine1,8740.72×
Rhode Island1,8380.8×
Delaware1,7770.89×
Alaska1,3140.85×
South Dakota1,2060.72×
North Dakota1,1000.74×
Montana1,0250.51×
Wyoming8790.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Housewarming party audience
BrandAffinityCategory
Fairy godmother13.12×Literature
Goop8.54×Internet & Social Media
Governor of Michigan11.34×Politics & Society
Mathcore11.74×Music & Radio
Historic site6.05×Arts & Culture
headspace11.2×Health
Cherish (group)12.78×Music & Radio
Vocal harmony5.16×Music & Radio
Google Home7.05×Technology & Electronics
Hibachi8.46×Food & Beverages
Wok7×Food & Beverages
Grinch4.11×Movies & TV
Nebraska Cornhuskers football3.03×Sports
Natural rubber1.73×Cars & Mobility
Grace Slick7.32×Music & Radio
TV Fanatic8.65×Movies & TV
Kikar HaShabbat13.17×News
Hipster7.67×Politics & Society
Jesse Plemons2.74×Movies & TV
Hardik Pandya11.25×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Housewarming party audience
TraitClusterScore
Design AffinityPREMIUM3.24
CreativityOPEN1.48
IndulgenceJOY1.47
DIY MentalityTHRILL1.47
PatriotismCONSERVATISM1.45
Price SensitivityPREMIUM1.39

Worldwide distribution

Worldwide audience distribution share by country for Housewarming party
CountryShare
United States37.6%
Japan18.3%
United Kingdom5.1%

See Housewarming party audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Housewarming party have in United States?

Housewarming party has an estimated audience of 723,828 people in United States, concentrated in California and Texas.

What is the gender split and age of Housewarming party fans?

67.5% of Housewarming party fans are female, 32.5% are male, with an average age of 41.2 years.

Which brands do Housewarming party fans like most?

Housewarming party fans show strongest brand affinity for Fairy godmother (13.12×), Goop (8.54×), and Governor of Michigan (11.34×) over the country average.

Where do Housewarming party fans live in United States?

Housewarming party fans in United States are most concentrated in California (reach 108,705), Texas (reach 95,963), and Florida (reach 56,408). These three regions account for the largest share of the active audience.

What other brands do Housewarming party fans also like?

Beyond Housewarming party itself, the audience over-indexes on Goop (8.54×), Governor of Michigan (11.34×), Mathcore (11.74×), and Historic site (6.05×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Housewarming party. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.