Rascasse Audience Intelligence

Housewarming party Audience in United States

A data profile of the people who buy, follow and care about Housewarming party in United States — modelled from more than twelve digital signal sources. Housewarming party has an estimated audience of 723,828 people in United States.

#9927among Topic in United States#1291in Home & Garden

The average Housewarming party fan in United States is 41.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include San Diego Zoo, Jewel-Osco, Texas Roadhouse, with strongest over-indexing on San Diego Zoo (41.67× the country average).

Demographically, the Housewarming party audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Design Affinity, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Housewarming party fan in United States is more female, around 41.2 years old, with strong Design Affinity tendencies and a notable affinity for San Diego Zoo.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Housewarming party profile in United States.

Audience size
724K
in United States
Gender
67.5%♀
32.5% male
Age
41.2
average years
Country rank
#29291
Topic in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Housewarming party fans

67.5% are female, 32.5% are male, average age 41.2.

Fig. 02

Gender split

67.5%
Female
32.5%
Male
Demographic split for Housewarming party audience in United States
MetricValue
Female67.5%
Male32.5%
Average age41.2
Estimated audience size723,828
Fig. 03

Age distribution

Ø 41.2
average years
Age distribution of the Housewarming party audience in United States
Age bracketShare%
16-1915%
20-2918%
30-3921%
40-4923%
50+23%
Fig. 04

Worldwide distribution

37.6%

of the worldwide Housewarming party audience comes from United States.

Worldwide audience distribution share by country for Housewarming party
CountryShare
United States37.6%
Japan18.3%
United Kingdom5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Housewarming party audience in United States is strongest.

Fig. 05

Top regions by affinity

Housewarming party fans by region: top regions in United States
#RegionReachAffinity×
01Texas~90K1.40×
02Louisiana~10K1.29×
03Alabama~10K1.28×
04California~100K1.25×
05Michigan~20K1.20×
06Arizona~20K1.19×
07Mississippi~7K1.17×
08New Mexico~4K1.16×
09Illinois~30K1.14×
10West Virginia~4K1.12×
11Georgia~20K1.09×
12Virginia~20K1.09×
13Maryland~10K1.09×
14Florida~50K1.08×
15Oklahoma~9K1.08×
16Washington, District of Columbia~2K1.08×
17North Carolina~20K1.06×
18Kentucky~10K1.05×
19Nevada~7K1.05×
20Massachusetts~10K1.04×
21South Carolina~10K1.04×
22Tennessee~20K1.03×
23New York~40K1.02×
24Arkansas~6K1.01×
25Ohio~20K0.99×
26Washington~10K0.99×
27Alaska~2K0.98×
28Indiana~10K0.97×
29Delaware~2K0.97×
30New Jersey~20K0.96×
31Missouri~10K0.96×
32Connecticut~7K0.96×
33Kansas~5K0.96×
34Hawaii~3K0.96×
35North Dakota~1K0.96×
36Vermont~1K0.96×
37Pennsylvania~20K0.95×
38Wisconsin~10K0.95×
39Nebraska~3K0.94×
40South Dakota~2K0.94×
41Colorado~10K0.93×
42Maine~2K0.93×
43Rhode Island~2K0.93×
44Oregon~8K0.92×
45Minnesota~9K0.91×
46Montana~2K0.91×
47Idaho~3K0.90×
48New Hampshire~3K0.90×
49Iowa~5K0.87×
50Utah~6K0.86×
Fig. 06

Affinity by region

Affinity by region — Housewarming party, United States
0.86×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Housewarming party audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Housewarming party audience
#·InterestCategoryAffinity×
01San Diego ZooTravel & Leisure41.67×
02Jewel-OscoShopping19.34×
03Bonefish GrillFood & Beverages13.44×
04Nothing Bundt CakesFood & Beverages6.84×
05Texas RoadhouseFood & Beverages4.77×
06CocktailFood & Beverages3.01×
07EtsyFashion & Accessoires2.91×
08PinterestInternet & Social Media2.62×
09WineFood & Beverages2.45×
10Planet FitnessSports2.29×
11Beauty salonsBeauty & Wellness2.22×
12Home improvementHome & Garden2.19×
13BarbecueFood & Beverages2.07×
14CouponsShopping2.05×
15Alcoholic beveragesFood & Beverages2.04×
16RecipesFood & Beverages2.03×
17CoffeeFood & Beverages2.02×
18Donald TrumpPolitics & Society1.86×
19FurnitureHome & Garden1.86×
20CookingFood & Beverages1.83×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Housewarming party audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Housewarming party audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.51×
PatriotismCONSERVATISM2.27×
IndulgenceJOY1.80×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Housewarming party audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.83×
SustainabilityBALANCE0.85×
Early Adopter MentalityPOWER0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Housewarming party have in United States?

Housewarming party has an estimated audience of 723,828 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Housewarming party fans?

67.5% of Housewarming party fans are female, 32.5% are male, with an average age of 41.2 years.

03

Which brands do Housewarming party fans like most?

Housewarming party fans show strongest brand affinity for San Diego Zoo (41.67×), Jewel-Osco (19.34×), and Texas Roadhouse (4.77×) over the country average.

04

Where do Housewarming party fans live in United States?

Housewarming party fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Housewarming party fans also like?

Beyond Housewarming party itself, the audience over-indexes on Jewel-Osco (19.34×), Texas Roadhouse (4.77×), Nothing Bundt Cakes (6.84×), and Bonefish Grill (13.44×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Housewarming party audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Housewarming party. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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