Rascasse Audience Intelligence

Tijuana Flats Target Market in United States

A data profile of the people who buy, follow and care about Tijuana Flats in United States — modelled from more than twelve digital signal sources. Tijuana Flats has an estimated audience of 1,068,036 people in United States.

#2306among Brand in United States#1272in Food & Beverages

The average Tijuana Flats fan in United States is 39.9 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, North Carolina, Kentucky.

Top brand affinities include San Diego Zoo, Avan Jogia, Florida Panthers, with strongest over-indexing on San Diego Zoo (28.21× the country average).

Demographically, the Tijuana Flats audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Convenience Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tijuana Flats fan in United States is more female, around 39.9 years old, with strong Convenience Orientation tendencies and a notable affinity for San Diego Zoo.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tijuana Flats profile in United States.

Audience size
1.1M
in United States
Gender
62.1%♀
37.9% male
Age
39.9
average years
Country rank
#22681
Brand in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Tijuana Flats

62.1% are female, 37.9% are male, average age 39.9.

Fig. 02

Gender split

62.1%
Female
37.9%
Male
Demographic split for Tijuana Flats audience in United States
MetricValue
Female62.1%
Male37.9%
Average age39.9
Estimated audience size1,068,036
Fig. 03

Age distribution

Ø 39.9
average years
Age distribution of the Tijuana Flats audience in United States
Age bracketShare%
16-1916%
20-2920%
30-3922%
40-4922%
50+19%
Fig. 04

Worldwide distribution

97.3%

of the worldwide Tijuana Flats audience comes from United States.

Worldwide audience distribution share by country for Tijuana Flats
CountryShare
United States97.3%
Mexico0.9%
Brazil0.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tijuana Flats audience in United States is strongest.

Fig. 05

Top regions by affinity

Tijuana Flats customers by region in United States
#RegionReachAffinity×
01Florida~800K33.97×
02Kentucky~50K3.54×
03North Carolina~80K2.40×
04Tennessee~30K1.52×
05Alabama~20K1.22×
06South Dakota~2K0.81×
07Alaska~2K0.81×
08North Dakota~2K0.81×
09Montana~2K0.78×
10Vermont~1K0.76×
11Hawaii~3K0.71×
12Indiana~10K0.70×
13Idaho~4K0.66×
14Rhode Island~2K0.65×
15Delaware~2K0.65×
16New Mexico~4K0.63×
17Georgia~20K0.62×
18Virginia~20K0.62×
19Nebraska~3K0.62×
20Maine~2K0.59×
21New Hampshire~3K0.58×
22West Virginia~3K0.56×
23South Carolina~9K0.54×
24Washington, District of Columbia~2K0.53×
25Iowa~5K0.51×
26Mississippi~5K0.51×
27Arkansas~5K0.51×
28Kansas~4K0.47×
29Utah~5K0.46×
30Oklahoma~6K0.45×
31Louisiana~6K0.43×
32Nevada~5K0.43×
33Oregon~5K0.41×
34Connecticut~4K0.40×
35Wisconsin~6K0.36×
36Minnesota~6K0.35×
37Missouri~6K0.34×
38Maryland~6K0.32×
39Colorado~6K0.32×
40Ohio~10K0.30×
41Arizona~7K0.30×
42Michigan~8K0.29×
43Washington~7K0.29×
44Massachusetts~6K0.29×
45New Jersey~8K0.28×
46Pennsylvania~10K0.27×
47Illinois~10K0.26×
48New York~10K0.23×
49Texas~20K0.21×
50California~20K0.16×
Fig. 06

Affinity by region

Affinity by region — Tijuana Flats, United States
0.16×1.00×33.97×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tijuana Flats audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tijuana Flats audience
#·InterestCategoryAffinity×
01San Diego ZooTravel & Leisure28.21×
02Avan JogiaMovies & TV20.00×
03Ottawa SenatorsSports20.00×
04Bauer HockeySports20.00×
05Florida PanthersSports15.29×
06Tampa Bay RaysSports11.11×
07Google PhotosTechnology & Electronics5.21×
08Weather forecastingHome & Garden4.41×
09QVCMovies & TV4.25×
10FedExBusiness & Career3.42×
11Pizza HutFood & Beverages3.39×
12Discount storesShopping3.31×
13BeetlejuiceMovies & TV2.94×
14SubwayFood & Beverages2.83×
15Shopping mallsShopping2.70×
16Domino's PizzaFood & Beverages2.58×
17Mortgage loansBusiness & Career2.51×
18IKEAHome & Garden2.48×
19McDonald'sFood & Beverages2.23×
20PinterestInternet & Social Media1.97×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tijuana Flats audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tijuana Flats audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.09×
Price SensitivityPREMIUM1.63×
Urban LifestyleOPEN1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tijuana Flats audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.79×
Luxury OrientationPREMIUM0.85×
Design AffinityPREMIUM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Tijuana Flats's target market in United States?

Tijuana Flats's target market in United States covers an estimated 1,068,036 people, concentrated in Florida and North Carolina.

02

What is the gender split and age of Tijuana Flats customers?

62.1% of the Tijuana Flats audience are female, 37.9% are male, with an average age of 39.9 years.

03

Which brands do Tijuana Flats fans like most?

Tijuana Flats fans show strongest brand affinity for San Diego Zoo (28.21×), Avan Jogia (20×), and Florida Panthers (15.29×) over the country average.

04

Where do Tijuana Flats fans live in United States?

Tijuana Flats fans in United States are most concentrated in Florida (reach ~800K), North Carolina (reach ~80K), and Kentucky (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Tijuana Flats fans also like?

Beyond Tijuana Flats itself, the audience over-indexes on Avan Jogia (20×), Florida Panthers (15.29×), Tampa Bay Rays (11.11×), and Pizza Hut (3.39×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Tijuana Flats. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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