Tijuana Flats Audience in United States

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Tijuana Flats has an estimated audience of 1,117,444 people in United States. 62.1% are female, 37.9% are male, average age 39.9. Top regions: Florida, North Carolina, Kentucky. Top brand affinities: Minnesota, Nebraska, Sinaloa, Justice, Dog breed.

The average Tijuana Flats fan in United States is 39.9 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, North Carolina, Kentucky. Top brand affinities include Minnesota, Nebraska, Sinaloa, with strongest over-indexing on Minnesota (3.98× the country average). Demographically, the Tijuana Flats audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Price Sensitivity, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of Tijuana Flats fans

Demographic split for Tijuana Flats audience in United States
MetricValue
Female62.1%
Male37.9%
Average age39.9
Estimated audience size1,117,444

Audience persona

The typical Tijuana Flats fan in United States is more female, around 39.9 years old, with strong Price Sensitivity tendencies and a notable affinity for Minnesota.

Top regions in United States

Top regions ranked by reach for Tijuana Flats in United States
RegionReachAffinity
Florida838,08433.09×
North Carolina78,5502.34×
Kentucky37,8422.7×
Tennessee34,9311.56×
Georgia23,8830.69×
Virginia20,2100.74×
Texas19,6280.2×
Alabama19,5131.25×
Indiana16,8620.83×
California16,7010.14×
New York13,8090.22×
Ohio9,8370.29×
South Carolina9,4430.56×
Pennsylvania8,7210.23×
Illinois8,4010.23×
New Jersey6,6300.23×
Michigan6,3840.22×
Louisiana4,9330.34×
Maryland4,0050.21×
Colorado3,8030.22×
Massachusetts3,7170.17×
Arizona3,4710.15×
Missouri3,2080.18×
Washington3,0450.14×
Wisconsin2,3930.14×
Minnesota2,1650.14×
Oregon2,0020.16×
Connecticut1,9840.18×
Oklahoma1,8670.15×
Mississippi1,8640.2×
Kansas1,5390.17×
Nevada1,5350.14×
Arkansas1,4610.16×
Utah1,2940.13×
West Virginia1,2670.24×
Washington, District of Columbia1,0800.32×
Iowa1,0640.12×
New Hampshire9850.22×
Maine7490.19×
Nebraska6430.11×
New Mexico6250.11×
Idaho6190.11×
Rhode Island5910.17×
Delaware5160.17×
Hawaii4630.1×
Vermont3120.16×
Montana2990.1×
Alaska2350.1×
South Dakota2330.09×
North Dakota2120.09×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tijuana Flats audience
BrandAffinityCategory
Minnesota3.98×Travel & Leisure
Nebraska5.5×Travel & Leisure
Sinaloa7.09×Travel & Leisure
Justice4.85×Politics & Society
Dog breed1.75×Pets & Animals
Pro-Ject5.46×Music & Radio
Home construction1.68×Home & Garden
UK garage6.34×Music & Radio
Nationality2.19×Politics & Society
Kendra Scott2.95×Fashion & Accessoires
Sailor4.85×Travel & Leisure
Israel1.84×Travel & Leisure
Kerala5.43×Travel & Leisure
Product design1.6×Business & Career
Historic site3.17×Arts & Culture
Grinch2.66×Movies & TV
Vocal harmony2.88×Music & Radio
Elsword10.11×Games
Home staging3.19×Home & Garden
Golden Gate20×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tijuana Flats audience
TraitClusterScore
Price SensitivityPREMIUM1.37
Urban LifestyleOPEN1.36
Convenience OrientationPREMIUM1.33
Healthy LifestyleBALANCE1.3
IndulgenceJOY1.28
Social Media UsageJOY1.21

Worldwide distribution

Worldwide audience distribution share by country for Tijuana Flats
CountryShare
United States98.2%
Mexico0.9%
India0.5%

See Tijuana Flats audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Tijuana Flats have in United States?

Tijuana Flats has an estimated audience of 1,117,444 people in United States, concentrated in Florida and North Carolina.

What is the gender split and age of Tijuana Flats fans?

62.1% of Tijuana Flats fans are female, 37.9% are male, with an average age of 39.9 years.

Which brands do Tijuana Flats fans like most?

Tijuana Flats fans show strongest brand affinity for Minnesota (3.98×), Nebraska (5.5×), and Sinaloa (7.09×) over the country average.

Where do Tijuana Flats fans live in United States?

Tijuana Flats fans in United States are most concentrated in Florida (reach 838,084), North Carolina (reach 78,550), and Kentucky (reach 37,842). These three regions account for the largest share of the active audience.

What other brands do Tijuana Flats fans also like?

Beyond Tijuana Flats itself, the audience over-indexes on Nebraska (5.5×), Sinaloa (7.09×), Justice (4.85×), and Dog breed (1.75×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tijuana Flats. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.