Tijuana Flats Audience in United States

Tijuana Flats logo

Tijuana Flats has an estimated audience of 1,117,444 people in United States. 62.1% are female, 37.9% are male, average age 39.9. Top regions: Florida, North Carolina, Kentucky. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Ben Stiller.

The average Tijuana Flats fan in United States is 39.9 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, North Carolina, Kentucky. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Tijuana Flats audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Price Sensitivity, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of Tijuana Flats fans

Demographic split for Tijuana Flats audience in United States
MetricValue
Female62.1%
Male37.9%
Average age39.9
Estimated audience size1,117,444

Audience persona

The typical Tijuana Flats fan in United States is more female, around 39.9 years old, with strong Price Sensitivity tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Tijuana Flats in United States
RegionReachAffinity
Florida838,08433.09×
North Carolina78,5502.34×
Kentucky37,8422.7×
Tennessee34,9311.56×
Georgia23,8830.69×
Virginia20,2100.74×
Texas19,6280.2×
Alabama19,5131.25×
Indiana16,8620.83×
California16,7010.14×
New York13,8090.22×
Ohio9,8370.29×
South Carolina9,4430.56×
Pennsylvania8,7210.23×
Illinois8,4010.23×
New Jersey6,6300.23×
Michigan6,3840.22×
Louisiana4,9330.34×
Maryland4,0050.21×
Colorado3,8030.22×
Massachusetts3,7170.17×
Arizona3,4710.15×
Missouri3,2080.18×
Washington3,0450.14×
Wisconsin2,3930.14×
Minnesota2,1650.14×
Oregon2,0020.16×
Connecticut1,9840.18×
Oklahoma1,8670.15×
Mississippi1,8640.2×
Kansas1,5390.17×
Nevada1,5350.14×
Arkansas1,4610.16×
Utah1,2940.13×
West Virginia1,2670.24×
Washington, District of Columbia1,0800.32×
Iowa1,0640.12×
New Hampshire9850.22×
Maine7490.19×
Nebraska6430.11×
New Mexico6250.11×
Idaho6190.11×
Rhode Island5910.17×
Delaware5160.17×
Hawaii4630.1×
Vermont3120.16×
Montana2990.1×
Alaska2350.1×
South Dakota2330.09×
North Dakota2120.09×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tijuana Flats audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Ben Stiller15.53×Movies & TV
San Diego Zoo24.94×Travel & Leisure
Income tax13.19×Business & Career
Florida Panthers13.54×Sports
Avan Jogia20×Movies & TV
Kennedy Space Center15.97×Cars & Mobility
MSN3.27×News
RaceTrac9.38×Cars & Mobility
Ottawa Senators20×Sports
Google Photos6.93×Technology & Electronics
Tampa Bay Rays10.33×Sports
Great Clips4.41×Beauty & Wellness
Charles, Prince of Wales18.87×Politics & Society
Bauer Hockey18.56×Sports
Mexico2.71×Travel & Leisure
Superman1.54×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tijuana Flats audience
TraitClusterScore
Price SensitivityPREMIUM1.37
Urban LifestyleOPEN1.36
Convenience OrientationPREMIUM1.33
Healthy LifestyleBALANCE1.3
IndulgenceJOY1.28
Social Media UsageJOY1.21

Worldwide distribution

Worldwide audience distribution share by country for Tijuana Flats
CountryShare
United States98.2%
Mexico0.9%
India0.5%

See Tijuana Flats audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Tijuana Flats have in United States?

Tijuana Flats has an estimated audience of 1,117,444 people in United States, concentrated in Florida and North Carolina.

What is the gender split and age of Tijuana Flats fans?

62.1% of Tijuana Flats fans are female, 37.9% are male, with an average age of 39.9 years.

Which brands do Tijuana Flats fans like most?

Tijuana Flats fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do Tijuana Flats fans live in United States?

Tijuana Flats fans in United States are most concentrated in Florida (reach 838,084), North Carolina (reach 78,550), and Kentucky (reach 37,842). These three regions account for the largest share of the active audience.

What other brands do Tijuana Flats fans also like?

Beyond Tijuana Flats itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and Ben Stiller (15.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tijuana Flats. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.