Rascasse Audience Intelligence

Animal feed Audience in United States

A data profile of the people who buy, follow and care about Animal feed in United States — modelled from more than twelve digital signal sources. Animal feed has an estimated audience of 4,767,927 people in United States.

#3895among Topic in United States#162in Pets & Animals

The average Animal feed fan in United States is 44.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Tractor Supply Company, FIFA World Cup, Web server, with strongest over-indexing on Tractor Supply Company (5.39× the country average).

Demographically, the Animal feed audience skews balanced with an average age of 44.0, and over-indexes on personality traits such as Pet Ownership, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Animal feed fan in United States is balanced, around 44.0 years old, with strong Pet Ownership tendencies and a notable affinity for Tractor Supply Company.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Animal feed profile in United States.

Audience size
4.8M
in United States
Gender
48.5%♀
51.5% male
Age
44.0
average years
Country rank
#6975
Topic in United States
Fig. 01

Search interest · 12-month trend

-32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Animal feed fans

48.5% are female, 51.5% are male, average age 44.0.

Fig. 02

Gender split

48.5%
Female
51.5%
Male
Demographic split for Animal feed audience in United States
MetricValue
Female48.5%
Male51.5%
Average age44.0
Estimated audience size4,767,927
Fig. 03

Age distribution

Ø 44.0
average years
Age distribution of the Animal feed audience in United States
Age bracketShare%
16-1914%
20-2913%
30-3916%
40-4922%
50+35%
Fig. 04

Worldwide distribution

27.4%

of the worldwide Animal feed audience comes from United States.

Worldwide audience distribution share by country for Animal feed
CountryShare
United States27.4%
Japan8.5%
United Kingdom6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Animal feed audience in United States is strongest.

Fig. 05

Top regions by affinity

Animal feed fans by region: top regions in United States
#RegionReachAffinity×
01South Dakota~20K1.44×
02California~600K1.22×
03Arkansas~50K1.21×
04North Dakota~10K1.21×
05Iowa~50K1.19×
06Missouri~90K1.17×
07Oklahoma~60K1.17×
08Idaho~30K1.14×
09Texas~500K1.12×
10West Virginia~20K1.11×
11Alaska~10K1.10×
12Oregon~60K1.07×
13Kansas~40K1.07×
14Vermont~9K1.07×
15Wisconsin~80K1.06×
16Nebraska~30K1.05×
17Michigan~100K1.03×
18Kentucky~60K1.03×
19Montana~10K1.03×
20Indiana~90K1.02×
21Maine~20K1.02×
22Minnesota~70K1.01×
23New Mexico~20K1.01×
24Mississippi~40K0.99×
25North Carolina~100K0.98×
26Hawaii~20K0.98×
27Washington~90K0.97×
28Tennessee~90K0.96×
29Alabama~60K0.95×
30Delaware~10K0.95×
31Ohio~100K0.94×
32New Hampshire~20K0.94×
33Arizona~90K0.93×
34Rhode Island~10K0.93×
35Louisiana~60K0.92×
36Washington, District of Columbia~10K0.90×
37South Carolina~60K0.89×
38Florida~300K0.88×
39Utah~40K0.88×
40Pennsylvania~100K0.87×
41Illinois~100K0.87×
42Virginia~100K0.86×
43Georgia~100K0.85×
44Nevada~40K0.84×
45Colorado~60K0.82×
46Connecticut~40K0.82×
47Massachusetts~70K0.77×
48Maryland~60K0.77×
49New York~200K0.76×
50New Jersey~90K0.75×
Fig. 06

Affinity by region

Affinity by region — Animal feed, United States
0.75×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Animal feed audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Animal feed audience
#·InterestCategoryAffinity×
01CasemiroSports20.00×
02Copa LibertadoresSports16.20×
03FIFA Club World CupSports11.36×
04Lyric poetryLiterature10.97×
05La LigaSports6.83×
06Web serverTechnology & Electronics6.45×
07Tractor Supply CompanyShopping5.39×
08MongoliaTravel & Leisure5.17×
09FertilizerHome & Garden4.64×
10LoggingTechnology & Electronics4.22×
11Solar energyHome & Garden3.39×
12Renewable energyBusiness & Career2.76×
13FIFA World CupSports2.75×
14LivestockPets & Animals2.49×
15FedExBusiness & Career2.38×
16Domino's PizzaFood & Beverages2.33×
17Discount storesShopping2.32×
18Pizza HutFood & Beverages2.17×
19McDonald'sFood & Beverages1.72×
20NatureHome & Garden1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Animal feed audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Animal feed audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY3.35×
PatriotismCONSERVATISM2.20×
Convenience OrientationPREMIUM1.70×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Animal feed audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.62×
Luxury OrientationPREMIUM0.66×
Healthy LifestyleBALANCE0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Animal feed have in United States?

Animal feed has an estimated audience of 4,767,927 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Animal feed fans?

48.5% of Animal feed fans are female, 51.5% are male, with an average age of 44.0 years.

03

Which brands do Animal feed fans like most?

Animal feed fans show strongest brand affinity for Tractor Supply Company (5.39×), FIFA World Cup (2.75×), and Web server (6.45×) over the country average.

04

Where do Animal feed fans live in United States?

Animal feed fans in United States are most concentrated in California (reach ~600K), Texas (reach ~500K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Animal feed fans also like?

Beyond Animal feed itself, the audience over-indexes on FIFA World Cup (2.75×), Web server (6.45×), La Liga (6.83×), and Copa Libertadores (16.2×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in United States

See Animal feed audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Animal feed. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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