Rascasse Audience Intelligence

Animal feed Audience in Germany

A data profile of the people who buy, follow and care about Animal feed in Germany — modelled from more than twelve digital signal sources. Animal feed has an estimated audience of 1,072,143 people in Germany.

#3005among Topic in Germany#133in Pets & Animals

The average Animal feed fan in Germany is 35.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen.

Top brand affinities include John Deere, Reddit, Eni, with strongest over-indexing on John Deere (12.17× the country average).

Demographically, the Animal feed audience skews more female with an average age of 35.9, and over-indexes on personality traits such as Pet Ownership, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Animal feed fan in Germany is more female, around 35.9 years old, with strong Pet Ownership tendencies and a notable affinity for John Deere.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Animal feed profile in Germany.

Audience size
1.1M
in Germany
Gender
66.3%♀
33.7% male
Age
35.9
average years
Country rank
#6128
Topic in Germany
Fig. 01

Search interest · 12-month trend

-30%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Animal feed fans

66.3% are female, 33.7% are male, average age 35.9.

Fig. 02

Gender split

66.3%
Female
33.7%
Male
Demographic split for Animal feed audience in Germany
MetricValue
Female66.3%
Male33.7%
Average age35.9
Estimated audience size1,072,143
Fig. 03

Age distribution

Ø 35.9
average years
Age distribution of the Animal feed audience in Germany
Age bracketShare%
16-1931%
20-2918%
30-3917%
40-4919%
50+15%
Fig. 04

Worldwide distribution

6.2%

of the worldwide Animal feed audience comes from Germany.

Worldwide audience distribution share by country for Animal feed
CountryShare
United States27.4%
Japan8.5%
United Kingdom6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Animal feed audience in Germany is strongest.

Fig. 05

Top regions by affinity

Animal feed fans by region: top regions in Germany
#RegionReachAffinity×
01Schleswig-Holstein~50K1.38×
02Mecklenburg-Vorpommern~30K1.31×
03Sachsen-Anhalt~30K1.21×
04Hamburg~30K1.18×
05Brandenburg~40K1.13×
06Niedersachsen~100K1.12×
07Bremen~9K1.01×
08Rheinland-Pfalz~50K0.99×
09Sachsen~50K0.95×
10Berlin~40K0.90×
11Hessen~70K0.89×
12Saarland~10K0.87×
13Nordrhein-Westfalen~200K0.85×
14Thüringen~20K0.85×
15Bayern~100K0.82×
16Baden-Württemberg~100K0.79×
Fig. 06

Affinity by region

Affinity by region — Animal feed, Germany
0.79×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Animal feed audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Animal feed audience
#·InterestCategoryAffinity×
01EniCars & Mobility22.01×
02Renault TrucksCars & Mobility16.77×
03Farming SimulatorGames15.65×
04ChartreuxPets & Animals14.49×
05DAF TrucksCars & Mobility13.30×
06John DeereCars & Mobility12.17×
07Water purificationFood & Beverages10.75×
08Adventure parkKids & Family7.00×
09Wood carvingHome & Garden6.81×
10ForestryHome & Garden6.04×
11Non-alcoholic beverageFood & Beverages5.36×
12Bernese Mountain DogPets & Animals5.29×
13VIER PFOTENPets & Animals4.47×
14RedditInternet & Social Media4.03×
15Cat foodPets & Animals3.33×
16Pet sittingPets & Animals3.11×
17Veterinary medicineBusiness & Career2.74×
18NatureHome & Garden2.36×
19VacationsTravel & Leisure2.16×
20FamilyKids & Family1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Animal feed audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Animal feed audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY2.38×
Community OrientationOPEN1.82×
ExtroversionTHRILL1.70×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Animal feed audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.49×
Luxury OrientationPREMIUM0.55×
DIY MentalityTHRILL0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Animal feed have in Germany?

Animal feed has an estimated audience of 1,072,143 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Animal feed fans?

66.3% of Animal feed fans are female, 33.7% are male, with an average age of 35.9 years.

03

Which brands do Animal feed fans like most?

Animal feed fans show strongest brand affinity for John Deere (12.17×), Reddit (4.03×), and Eni (22.01×) over the country average.

04

Where do Animal feed fans live in Germany?

Animal feed fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Niedersachsen (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Animal feed fans also like?

Beyond Animal feed itself, the audience over-indexes on Reddit (4.03×), Eni (22.01×), Forestry (6.04×), and Wood carving (6.81×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in Germany

See Animal feed audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Animal feed. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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