A data profile of the people who buy, follow and care about Britain's Got Talent in United Kingdom — modelled from more than twelve digital signal sources. Britain's Got Talent has an estimated audience of 3,286,905 people in United Kingdom.
The average Britain's Got Talent fan in United Kingdom is 46.1 years old, more female, and lives primarily in England.
The audience is concentrated in England, North West, South East.
Top brand affinities include Stand-up comedy, BBC iPlayer, Katie Price, with strongest over-indexing on Stand-up comedy (1.77× the country average).
Demographically, the Britain's Got Talent audience skews more female with an average age of 46.1, and over-indexes on personality traits such as Spirituality, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Britain's Got Talent fan in United Kingdom is more female, around 46.1 years old, with strong Spirituality tendencies and a notable affinity for Stand-up comedy.
The key figures that characterise the Britain's Got Talent profile in United Kingdom.
71.8% are female, 28.2% are male, average age 46.1.
| Metric | Value |
|---|---|
| Female | 71.8% |
| Male | 28.2% |
| Average age | 46.1 |
| Estimated audience size | 3,286,905 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 14% | |
| 30-39 | 16% | |
| 40-49 | 22% | |
| 50+ | 40% |
of the worldwide Britain's Got Talent audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 54.7% |
| Australia | 7.3% |
| Canada | 5.9% |
Where the Britain's Got Talent audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North West | ~30K | 1.32× | |
| 02 | East Midlands | ~20K | 1.27× | |
| 03 | South West | ~20K | 1.12× | |
| 04 | East of England | ~20K | 1.05× | |
| 05 | Northern Ireland | ~6K | 1.04× | |
| 06 | North East | ~8K | 1.03× | |
| 07 | Wales | ~10K | 1.02× | |
| 08 | England | ~100K | 0.97× | |
| 09 | South East | ~20K | 0.93× | |
| 10 | Scotland | ~20K | 0.93× | |
| 11 | Yorkshire and the Humber | ~10K | 0.88× | |
| 12 | West Midlands | ~6K | 0.76× | |
| 13 | Greater London | ~20K | 0.64× |
The strongest cross-interests of the Britain's Got Talent audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Michael McIntyre | Movies & TV | 4.51× | ||
| 02 | The Handmaid's Tale | Movies & TV | 3.70× | ||
| 03 | Midsomer Murders | Movies & TV | 3.01× | ||
| 04 | Alan Carr | Movies & TV | 3.00× | ||
| 05 | Simon Cowell | Movies & TV | 2.68× | ||
| 06 | BBC Radio 4 | Music & Radio | 2.56× | ||
| 07 | David Walliams | Movies & TV | 2.34× | ||
| 08 | Mission: Impossible | Movies & TV | 2.04× | ||
| 09 | ITV2 | Movies & TV | 1.84× | ||
| 10 | Sky Go | Movies & TV | 1.82× | ||
| 11 | TV talkshows | Movies & TV | 1.80× | ||
| 12 | Amanda Holden | Movies & TV | 1.80× | ||
| 13 | Stand-up comedy | Movies & TV | 1.77× | ||
| 14 | ITV (TV channel) | Movies & TV | 1.74× | ||
| 15 | Papua New Guinea | Travel & Leisure | 1.73× | ||
| 16 | Sabrina Carpenter | Music & Radio | 1.66× | ||
| 17 | Strictly Come Dancing | Sports | 1.59× | ||
| 18 | BBC iPlayer | Movies & TV | 1.56× | ||
| 19 | Katie Price | Fashion & Accessoires | 1.56× | ||
| 20 | TV game shows | Movies & TV | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.08× | |
| Patriotism | CONSERVATISM | 1.08× | |
| Extroversion | THRILL | 1.07× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.85× | |
| Luxury Orientation | PREMIUM | 0.85× | |
| Quality Awareness | PREMIUM | 0.88× |
Britain's Got Talent has an estimated audience of 3,286,905 people in United Kingdom, concentrated in England and North West.
71.8% of Britain's Got Talent fans are female, 28.2% are male, with an average age of 46.1 years.
Britain's Got Talent fans show strongest brand affinity for Stand-up comedy (1.77×), BBC iPlayer (1.56×), and Katie Price (1.56×) over the country average.
Britain's Got Talent fans in United Kingdom are most concentrated in England (reach ~100K), North West (reach ~30K), and South East (reach ~20K). These three regions account for the largest share of the active audience.
Beyond Britain's Got Talent itself, the audience over-indexes on BBC iPlayer (1.56×), Katie Price (1.56×), TV talkshows (1.8×), and Strictly Come Dancing (1.59×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Britain's Got Talent. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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