Rascasse Audience Intelligence

Britain's Got Talent Audience in United States

A data profile of the people who buy, follow and care about Britain's Got Talent in United States — modelled from more than twelve digital signal sources. Britain's Got Talent has an estimated audience of 162,789 people in United States.

#54among TV show in United States#5461among Movie / TV Show / Series in United States#10743in Movies & TV

The average Britain's Got Talent fan in United States is 37.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Michael McIntyre, Simon Cowell, Stand-up comedy, with strongest over-indexing on Michael McIntyre (46.21× the country average).

Demographically, the Britain's Got Talent audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Spirituality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Britain's Got Talent fan in United States is more female, around 37.2 years old, with strong Spirituality tendencies and a notable affinity for Michael McIntyre.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV show

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Britain's Got Talent profile in United States.

Audience size
163K
in United States
Gender
58.3%♀
41.7% male
Age
37.2
average years
Country rank
#64283
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Britain's Got Talent viewers

58.3% are female, 41.7% are male, average age 37.2.

Fig. 02

Gender split

58.3%
Female
41.7%
Male
Demographic split for Britain's Got Talent audience in United States
MetricValue
Female58.3%
Male41.7%
Average age37.2
Estimated audience size162,789
Fig. 03

Age distribution

Ø 37.2
average years
Age distribution of the Britain's Got Talent audience in United States
Age bracketShare%
16-1931%
20-2916%
30-3915%
40-4916%
50+22%
Fig. 04

Worldwide distribution

2.7%

of the worldwide Britain's Got Talent audience comes from United States.

Worldwide audience distribution share by country for Britain's Got Talent
CountryShare
United Kingdom54.6%
Australia7.3%
Canada5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Britain's Got Talent audience in United States is strongest.

Fig. 05

Top regions by affinity

Britain's Got Talent fans by region: top regions in United States
#RegionReachAffinity×
01Maine~1K1.82×
02Hawaii<1K1.34×
03New Hampshire<1K1.19×
04Montana<1K1.15×
05Massachusetts~4K1.14×
06Kentucky~2K1.13×
07Arizona~4K1.12×
08Tennessee~4K1.11×
09Oregon~2K1.09×
10Oklahoma~2K1.08×
11Vermont<1K1.08×
12Indiana~3K1.07×
13Idaho<1K1.05×
14Minnesota~2K1.03×
15West Virginia<1K1.03×
16North Carolina~5K1.02×
17Michigan~4K1.02×
18Washington~3K1.02×
19Louisiana~2K1.01×
20Alaska<1K1.01×
21Arkansas~1K1.00×
22Utah~1K0.99×
23Pennsylvania~5K0.98×
24Wisconsin~2K0.98×
25Kansas~1K0.98×
26Ohio~5K0.97×
27Missouri~3K0.97×
28Connecticut~2K0.97×
29Iowa~1K0.97×
30South Dakota<1K0.97×
31North Dakota<1K0.97×
32Florida~10K0.95×
33Alabama~2K0.95×
34South Carolina~2K0.94×
35Nebraska<1K0.94×
36Rhode Island<1K0.94×
37New York~8K0.93×
38Delaware<1K0.91×
39Mississippi~1K0.90×
40New Jersey~4K0.89×
41Virginia~3K0.87×
42Nevada~1K0.87×
43New Mexico<1K0.86×
44Colorado~2K0.85×
45Maryland~2K0.84×
46Georgia~4K0.82×
47Washington, District of Columbia<1K0.82×
48Illinois~4K0.81×
49California~10K0.77×
50Texas~10K0.69×
Fig. 06

Affinity by region

Affinity by region — Britain's Got Talent, United States
0.69×1.00×1.82×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Britain's Got Talent audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Britain's Got Talent audience
#·InterestCategoryAffinity×
01Michael McIntyreMovies & TV46.21×
02Simon CowellMovies & TV15.58×
03Jonathan RossMovies & TV12.80×
04America's Got TalentMovies & TV7.31×
05SarcasmPolitics & Society3.02×
06Creative CommonsTechnology & Electronics2.96×
07Video hosting serviceTechnology & Electronics2.86×
08Stand-up comedyMovies & TV2.65×
09TV talkshowsMovies & TV2.51×
10TV game showsMovies & TV2.47×
11Ultimate Fighting ChampionshipSports2.46×
12Little CaesarsFood & Beverages2.45×
13Michael JacksonMusic & Radio2.33×
14WikipediaInternet & Social Media2.06×
15Local newsNews1.94×
16Breaking newsMovies & TV1.86×
17FilmmakingBusiness & Career1.82×
18Wells FargoBusiness & Career1.76×
19News broadcastingBusiness & Career1.73×
20Online shoppingShopping1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Britain's Got Talent audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Britain's Got Talent audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.63×
PatriotismCONSERVATISM1.38×
TraditionCONSERVATISM1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Britain's Got Talent audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.62×
Luxury OrientationPREMIUM0.66×
IndulgenceJOY0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Britain's Got Talent have in United States?

Britain's Got Talent has an estimated audience of 162,789 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Britain's Got Talent viewers?

58.3% of Britain's Got Talent fans are female, 41.7% are male, with an average age of 37.2 years.

03

Which brands do Britain's Got Talent fans like most?

Britain's Got Talent fans show strongest brand affinity for Michael McIntyre (46.21×), Simon Cowell (15.58×), and Stand-up comedy (2.65×) over the country average.

04

Where do Britain's Got Talent fans live in United States?

Britain's Got Talent fans in United States are most concentrated in California (reach ~10K), Florida (reach ~10K), and Texas (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Britain's Got Talent fans also like?

Beyond Britain's Got Talent itself, the audience over-indexes on Simon Cowell (15.58×), Stand-up comedy (2.65×), America's Got Talent (7.31×), and Online shopping (1.51×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV show audiences in United States

See Britain's Got Talent audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Britain's Got Talent. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →