Rascasse Audience Intelligence

DayZ (video game) Audience in United States

A data profile of the people who buy, follow and care about DayZ (video game) in United States — modelled from more than twelve digital signal sources. DayZ (video game) has an estimated audience of 529,319 people in United States.

#464among Video / Board Game in United States#776in Games

The average DayZ (video game) fan in United States is 32.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include The Salvation Army, 7 Days to Die, Fear the Walking Dead, with strongest over-indexing on The Salvation Army (167.63× the country average).

Demographically, the DayZ (video game) audience skews more male with an average age of 32.9, and over-indexes on personality traits such as Need for Security, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical DayZ (video game) fan in United States is more male, around 32.9 years old, with strong Need for Security tendencies and a notable affinity for The Salvation Army.

Category: Games · Type: Video / Board Game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the DayZ (video game) profile in United States.

Audience size
529K
in United States
Gender
39.4%♀
60.6% male
Age
32.9
average years
Country rank
#35459
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of DayZ (video game) fans

39.4% are female, 60.6% are male, average age 32.9.

Fig. 02

Gender split

39.4%
Female
60.6%
Male
Demographic split for DayZ (video game) audience in United States
MetricValue
Female39.4%
Male60.6%
Average age32.9
Estimated audience size529,319
Fig. 03

Age distribution

Ø 32.9
average years
Age distribution of the DayZ (video game) audience in United States
Age bracketShare%
16-1927%
20-2934%
30-3920%
40-4911%
50+8%
Fig. 04

Worldwide distribution

39.8%

of the worldwide DayZ (video game) audience comes from United States.

Worldwide audience distribution share by country for DayZ (video game)
CountryShare
United States39.8%
United Kingdom9.0%
China5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the DayZ (video game) audience in United States is strongest.

Fig. 05

Top regions by affinity

DayZ (video game) fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~7K1.13×
02Oklahoma~7K1.13×
03Kentucky~7K1.11×
04West Virginia~3K1.11×
05Arkansas~5K1.10×
06Alaska~1K1.10×
07Texas~50K1.08×
08Washington~10K1.07×
09Indiana~10K1.07×
10Missouri~9K1.06×
11Arizona~10K1.05×
12Tennessee~10K1.04×
13Ohio~20K1.03×
14Colorado~9K1.03×
15Idaho~3K1.03×
16Alabama~8K1.02×
17Nevada~5K1.02×
18Mississippi~4K1.02×
19New Hampshire~2K1.02×
20North Carolina~20K1.01×
21Michigan~10K1.01×
22Utah~5K1.01×
23Montana~1K1.01×
24Nebraska~3K1.00×
25North Dakota~1K1.00×
26Louisiana~7K0.99×
27Kansas~4K0.99×
28Maine~2K0.99×
29South Dakota~1K0.99×
30Vermont<1K0.99×
31Iowa~4K0.98×
32South Carolina~8K0.97×
33New Mexico~3K0.97×
34Rhode Island~2K0.97×
35Wisconsin~8K0.96×
36Delaware~1K0.96×
37California~60K0.95×
38Connecticut~5K0.95×
39Hawaii~2K0.95×
40Virginia~10K0.94×
41Minnesota~7K0.94×
42Illinois~20K0.93×
43Georgia~20K0.93×
44Washington, District of Columbia~1K0.93×
45Pennsylvania~20K0.92×
46Massachusetts~9K0.91×
47Florida~30K0.90×
48Maryland~8K0.88×
49New Jersey~10K0.85×
50New York~20K0.84×
Fig. 06

Affinity by region

Affinity by region — DayZ (video game), United States
0.84×1.00×1.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the DayZ (video game) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for DayZ (video game) audience
#·InterestCategoryAffinity×
01The Salvation ArmyPolitics & Society167.63×
027 Days to DieGames103.29×
03SubnauticaGames35.30×
04Drain cleanerHome & Garden30.18×
05Fear the Walking DeadMovies & TV29.77×
06Halifax (United Kingdom bank)Business & Career28.23×
07Resident Evil 4Games20.39×
08Resident Evil 2Games20.23×
09Eva GreenMovies & TV19.74×
10Simulation gamesGames9.21×
11The Last of UsGames9.11×
12Massively multiplayer online gamesGames7.70×
13Graphic novelLiterature7.25×
14Collectible card gameGames6.85×
15Action role-playing gameGames6.57×
16SteamGames6.44×
17Mobile gameGames5.58×
18Action-adventure gameGames5.02×
19Anime and manga fandomLiterature4.75×
20PokémonGames4.16×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the DayZ (video game) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by DayZ (video game) audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.03×
Risk AppetiteTHRILL1.60×
Luxury OrientationPREMIUM1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by DayZ (video game) audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.62×
CreativityOPEN0.66×
IndividualismJOY0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does DayZ (video game) have in United States?

DayZ (video game) has an estimated audience of 529,319 people in United States, concentrated in California and Texas.

02

What is the gender split and age of DayZ (video game) fans?

39.4% of DayZ (video game) fans are female, 60.6% are male, with an average age of 32.9 years.

03

Which brands do DayZ (video game) fans like most?

DayZ (video game) fans show strongest brand affinity for The Salvation Army (167.63×), 7 Days to Die (103.29×), and Fear the Walking Dead (29.77×) over the country average.

04

Where do DayZ (video game) fans live in United States?

DayZ (video game) fans in United States are most concentrated in California (reach ~60K), Texas (reach ~50K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do DayZ (video game) fans also like?

Beyond DayZ (video game) itself, the audience over-indexes on 7 Days to Die (103.29×), Fear the Walking Dead (29.77×), Mobile game (5.58×), and Eva Green (19.74×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See DayZ (video game) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for DayZ (video game). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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