DayZ (video game) Audience in United States
DayZ (video game) has an estimated audience of 529,279 people in United States. 39.4% are female, 60.6% are male, average age 32.9. Top brand affinities: Personalised Gifts, Combat sport, Gordita, Joe Haden, Justice.
Top brand affinities include Personalised Gifts, Combat sport, Gordita, with strongest over-indexing on Personalised Gifts (28.46× the country average). Demographically, the DayZ (video game) audience skews more male with an average age of 32.9, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation.
Category: Games · Type: Video / Board Game
Demographics of DayZ (video game) fans
| Metric | Value |
|---|---|
| Female | 39.4% |
| Male | 60.6% |
| Average age | 32.9 |
| Estimated audience size | 529,279 |
Audience persona
The typical DayZ (video game) fan in United States is more male, around 32.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Personalised Gifts.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Personalised Gifts | 28.46× | Home & Garden |
| Combat sport | 2.89× | Sports |
| Gordita | 17.54× | Food & Beverages |
| Joe Haden | 30.23× | Sports |
| Justice | 2.89× | Politics & Society |
| Passaic County, New Jersey | 10.51× | Travel & Leisure |
| Bank account | 2.46× | Business & Career |
| Prozis | 12.94× | Shopping |
| Arrietty | 13.57× | Movies & TV |
| Pro-Ject | 3.48× | Music & Radio |
| Gett | 41.98× | Cars & Mobility |
| The Wallflower (manga) | 14.31× | Literature |
| Google Photos | 1.99× | Technology & Electronics |
| Monogram | 3.03× | Home & Garden |
| Bridget Jones: The Edge of Reason | 16.17× | Movies & TV |
| Racing | 1.92× | Cars & Mobility |
| Graham Greene | 4.45× | Literature |
| Captain America (1990 film) | 3.21× | Movies & TV |
| Nebraska Cornhuskers | 5.9× | Sports |
| Grammarly | 3.08× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.92 |
| Luxury Orientation | PREMIUM | 1.87 |
| LGBTQ+ Identity | OPEN | 1.62 |
| Need for Security | CONSERVATISM | 1.61 |
| Sustainability | BALANCE | 1.44 |
| Risk Appetite | THRILL | 1.42 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 40.0% |
| United Kingdom | 9.0% |
| China | 5.1% |
See DayZ (video game) audiences in other countries
More Games audiences in United States
- Pokémon (28,436,052)
- Minesweeper (28,282,791)
- Fortnite (21,111,782)
- Pokémon (video game series) (17,813,094)
- Call of Duty (16,541,098)
How to read this data
Audience size is the estimated number of people in United States who actively search for DayZ (video game). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.