Rascasse Audience Intelligence

Dead Rising Audience in United States

A data profile of the people who buy, follow and care about Dead Rising in United States — modelled from more than twelve digital signal sources. Dead Rising has an estimated audience of 500,161 people in United States.

#292among Video game in United States#488among Video / Board Game in United States#807in Games

The average Dead Rising fan in United States is 32.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include The Salvation Army, Dying Light, Dead Island, with strongest over-indexing on The Salvation Army (296.06× the country average).

Demographically, the Dead Rising audience skews more male with an average age of 32.1, and over-indexes on personality traits such as Family Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dead Rising fan in United States is more male, around 32.1 years old, with strong Family Orientation tendencies and a notable affinity for The Salvation Army.

Category: Games · Type: Video / Board Game · Subtype: Video game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dead Rising profile in United States.

Audience size
500K
in United States
Gender
34.3%♀
65.7% male
Age
32.1
average years
Country rank
#36636
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dead Rising fans

34.3% are female, 65.7% are male, average age 32.1.

Fig. 02

Gender split

34.3%
Female
65.7%
Male
Demographic split for Dead Rising audience in United States
MetricValue
Female34.3%
Male65.7%
Average age32.1
Estimated audience size500,161
Fig. 03

Age distribution

Ø 32.1
average years
Age distribution of the Dead Rising audience in United States
Age bracketShare%
16-1934%
20-2928%
30-3917%
40-4915%
50+6%
Fig. 04

Worldwide distribution

25.2%

of the worldwide Dead Rising audience comes from United States.

Worldwide audience distribution share by country for Dead Rising
CountryShare
United States25.2%
Japan15.9%
Germany8.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dead Rising audience in United States is strongest.

Fig. 05

Top regions by affinity

Dead Rising fans by region: top regions in United States
#RegionReachAffinity×
01Kentucky~8K1.35×
02Oklahoma~7K1.28×
03Arizona~10K1.24×
04West Virginia~3K1.23×
05Oregon~7K1.22×
06New Mexico~3K1.19×
07Nevada~6K1.17×
08Virginia~10K1.16×
09Texas~50K1.15×
10Indiana~10K1.15×
11Ohio~20K1.10×
12California~60K1.09×
13Michigan~10K1.09×
14Washington~10K1.09×
15Arkansas~5K1.09×
16Missouri~9K1.06×
17Kansas~4K1.06×
18Alaska~1K1.06×
19Tennessee~10K1.05×
20Pennsylvania~20K1.01×
21Illinois~20K1.01×
22North Dakota~1K1.01×
23Louisiana~6K1.00×
24Iowa~4K1.00×
25Vermont<1K1.00×
26Colorado~8K0.98×
27Alabama~7K0.98×
28Nebraska~2K0.96×
29Idaho~2K0.95×
30Mississippi~4K0.94×
31Rhode Island~1K0.94×
32Delaware~1K0.94×
33North Carolina~10K0.93×
34Maryland~8K0.93×
35Utah~4K0.93×
36Montana~1K0.93×
37South Dakota~1K0.93×
38Wisconsin~7K0.92×
39Florida~30K0.90×
40Minnesota~6K0.90×
41New Hampshire~2K0.90×
42Maine~2K0.90×
43Georgia~10K0.89×
44Connecticut~4K0.89×
45South Carolina~7K0.88×
46New York~20K0.87×
47New Jersey~10K0.87×
48Massachusetts~8K0.83×
49Hawaii~2K0.82×
50Washington, District of Columbia~1K0.71×
Fig. 06

Affinity by region

Affinity by region — Dead Rising, United States
0.71×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dead Rising audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dead Rising audience
#·InterestCategoryAffinity×
01The Salvation ArmyPolitics & Society296.06×
02Dead IslandGames257.17×
03Dying LightGames183.98×
04Alice: Madness ReturnsGames167.64×
05Ark: Survival EvolvedGames77.17×
06Electronic ArtsGames56.45×
07BioShock (series)Games51.49×
08Borderlands (series)Games46.29×
09Resident Evil 2Games32.49×
1028 Days LaterMovies & TV28.25×
11Fear the Walking DeadMovies & TV26.96×
12Devil May CryGames23.70×
13Resident Evil 4Games21.99×
14Google EarthInternet & Social Media19.56×
15Assassin's CreedGames14.27×
16Action role-playing gameGames10.41×
17Action-adventure gameGames6.87×
18GameStopGames6.71×
19Mobile gameGames4.68×
20Burger KingFood & Beverages3.74×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dead Rising audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dead Rising audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.32×
PatriotismCONSERVATISM2.04×
Early Adopter MentalityPOWER1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dead Rising audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.51×
DIY MentalityTHRILL0.51×
SustainabilityBALANCE0.55×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dead Rising have in United States?

Dead Rising has an estimated audience of 500,161 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Dead Rising fans?

34.3% of Dead Rising fans are female, 65.7% are male, with an average age of 32.1 years.

03

Which brands do Dead Rising fans like most?

Dead Rising fans show strongest brand affinity for The Salvation Army (296.06×), Dying Light (183.98×), and Dead Island (257.17×) over the country average.

04

Where do Dead Rising fans live in United States?

Dead Rising fans in United States are most concentrated in California (reach ~60K), Texas (reach ~50K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Dead Rising fans also like?

Beyond Dead Rising itself, the audience over-indexes on Dying Light (183.98×), Dead Island (257.17×), Electronic Arts (56.45×), and Alice: Madness Returns (167.64×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Dead Rising audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Dead Rising. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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