Dead Rising Audience in United States

Dead Rising has an estimated audience of 499,231 people in United States. 34.3% are female, 65.7% are male, average age 32.1. Top regions: California, Texas, Florida. Top brand affinities: The Salvation Army, Google Earth, Dying Light, Dead Island, Autism Awareness.

The average Dead Rising fan in United States is 32.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include The Salvation Army, Google Earth, Dying Light, with strongest over-indexing on The Salvation Army (233.5× the country average). Demographically, the Dead Rising audience skews more male with an average age of 32.1, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game · Subtype: Video game

Demographics of Dead Rising fans

Demographic split for Dead Rising audience in United States
MetricValue
Female34.3%
Male65.7%
Average age32.1
Estimated audience size499,231

Audience persona

The typical Dead Rising fan in United States is more male, around 32.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for The Salvation Army.

Top regions in United States

Top regions ranked by reach for Dead Rising in United States
RegionReachAffinity
California63,8681.16×
Texas51,5771.2×
Florida31,2160.92×
New York25,9370.93×
Illinois18,2731.1×
Pennsylvania17,7371.06×
Ohio17,5451.14×
Michigan14,6131.12×
Virginia14,2801.17×
Georgia14,2490.93×
North Carolina14,2340.95×
Arizona13,2161.3×
New Jersey11,4820.9×
Washington11,4811.15×
Indiana10,4891.15×
Tennessee10,4401.04×
Kentucky8,7391.4×
Missouri8,6361.07×
Massachusetts8,4860.86×
Colorado8,0001.02×
Maryland7,8980.92×
Oregon7,4821.31×
Wisconsin7,1050.95×
Oklahoma7,0361.27×
Alabama6,7160.96×
South Carolina6,6070.88×
Minnesota6,4060.9×
Louisiana6,1550.96×
Nevada5,7991.2×
Connecticut4,5010.9×
Arkansas4,3751.06×
Utah4,1750.93×
Iowa4,1371.01×
Kansas4,0971.04×
Mississippi3,3910.82×
New Mexico2,9141.16×
West Virginia2,8251.22×
Nebraska2,3110.92×
Idaho2,2670.91×
New Hampshire1,7060.87×
Hawaii1,5790.74×
Maine1,5450.86×
Rhode Island1,3940.88×
Delaware1,1840.86×
Montana1,0790.78×
Alaska1,0590.99×
North Dakota9730.95×
South Dakota9660.84×
Washington, District of Columbia9140.61×
Vermont8700.99×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dead Rising audience
BrandAffinityCategory
The Salvation Army233.5×Politics & Society
Google Earth69.04×Internet & Social Media
Dying Light138.17×Games
Dead Island191.84×Games
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Alice: Madness Returns128.27×Games
Electronic Arts36.11×Games
28 Days Later15.92×Movies & TV
Microblogging12.67×Technology & Electronics
GameStop8.15×Games
Singer-songwriter5.51×Music & Radio
Ice Age (franchise)27.69×Movies & TV
BioShock (series)54.76×Games
Borderlands (series)37.86×Games
Angry Birds20.52×Games
Indeed.com4.85×Business & Career
Daniel Craig17.74×Movies & TV
Ark: Survival Evolved61.54×Games
Fear the Walking Dead23.92×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dead Rising audience
TraitClusterScore
LGBTQ+ IdentityOPEN3.21
Luxury OrientationPREMIUM2.13
Early Adopter MentalityPOWER1.95
Family OrientationCONSERVATISM1.68
Risk AppetiteTHRILL1.51
ExtroversionTHRILL1.13

Worldwide distribution

Worldwide audience distribution share by country for Dead Rising
CountryShare
United States25.2%
Japan15.9%
Germany8.0%

See Dead Rising audiences in other countries

More Video game audiences in United States

Frequently asked questions

How many fans does Dead Rising have in United States?

Dead Rising has an estimated audience of 499,231 people in United States, concentrated in California and Texas.

What is the gender split and age of Dead Rising fans?

34.3% of Dead Rising fans are female, 65.7% are male, with an average age of 32.1 years.

Which brands do Dead Rising fans like most?

Dead Rising fans show strongest brand affinity for The Salvation Army (233.5×), Google Earth (69.04×), and Dying Light (138.17×) over the country average.

Where do Dead Rising fans live in United States?

Dead Rising fans in United States are most concentrated in California (reach 63,868), Texas (reach 51,577), and Florida (reach 31,216). These three regions account for the largest share of the active audience.

What other brands do Dead Rising fans also like?

Beyond Dead Rising itself, the audience over-indexes on Google Earth (69.04×), Dying Light (138.17×), Dead Island (191.84×), and Autism Awareness (19.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dead Rising. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.