A data profile of the people who buy, follow and care about Network storage in United States — modelled from more than twelve digital signal sources. Network storage has an estimated audience of 3,051,287 people in United States.
The average Network storage fan in United States is 41.8 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Projectors, E-book readers, Computer data storage, with strongest over-indexing on Projectors (22.65× the country average).
Demographically, the Network storage audience skews more male with an average age of 41.8, and over-indexes on personality traits such as Convenience Orientation, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Network storage fan in United States is more male, around 41.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Projectors.
The key figures that characterise the Network storage profile in United States.
39.9% are female, 60.1% are male, average age 41.8.
| Metric | Value |
|---|---|
| Female | 39.9% |
| Male | 60.1% |
| Average age | 41.8 |
| Estimated audience size | 3,051,287 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 21% | |
| 50+ | 26% |
Where the Network storage audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Alaska | ~8K | 1.21× | |
| 02 | Vermont | ~6K | 1.18× | |
| 03 | South Dakota | ~8K | 1.16× | |
| 04 | North Dakota | ~7K | 1.15× | |
| 05 | Montana | ~9K | 1.10× | |
| 06 | Washington | ~70K | 1.06× | |
| 07 | Delaware | ~9K | 1.05× | |
| 08 | Rhode Island | ~10K | 1.04× | |
| 09 | New Hampshire | ~10K | 1.03× | |
| 10 | Maine | ~10K | 1.03× | |
| 11 | Idaho | ~20K | 1.02× | |
| 12 | West Virginia | ~10K | 1.02× | |
| 13 | Hawaii | ~10K | 1.01× | |
| 14 | New Mexico | ~20K | 1.00× | |
| 15 | Colorado | ~50K | 0.98× | |
| 16 | Kentucky | ~40K | 0.98× | |
| 17 | Kansas | ~20K | 0.98× | |
| 18 | Nebraska | ~10K | 0.97× | |
| 19 | Maryland | ~50K | 0.96× | |
| 20 | Oregon | ~30K | 0.96× | |
| 21 | Oklahoma | ~30K | 0.96× | |
| 22 | Utah | ~30K | 0.96× | |
| 23 | Arkansas | ~20K | 0.96× | |
| 24 | Mississippi | ~20K | 0.96× | |
| 25 | Washington, District of Columbia | ~9K | 0.96× | |
| 26 | Illinois | ~100K | 0.94× | |
| 27 | Missouri | ~50K | 0.94× | |
| 28 | South Carolina | ~40K | 0.94× | |
| 29 | Iowa | ~20K | 0.94× | |
| 30 | Massachusetts | ~60K | 0.92× | |
| 31 | Indiana | ~50K | 0.92× | |
| 32 | Wisconsin | ~40K | 0.92× | |
| 33 | Alabama | ~40K | 0.92× | |
| 34 | Connecticut | ~30K | 0.92× | |
| 35 | New York | ~200K | 0.91× | |
| 36 | Virginia | ~70K | 0.91× | |
| 37 | Minnesota | ~40K | 0.91× | |
| 38 | Louisiana | ~40K | 0.91× | |
| 39 | Tennessee | ~50K | 0.90× | |
| 40 | New Jersey | ~70K | 0.89× | |
| 41 | Nevada | ~30K | 0.89× | |
| 42 | Georgia | ~80K | 0.88× | |
| 43 | North Carolina | ~80K | 0.87× | |
| 44 | Arizona | ~50K | 0.87× | |
| 45 | California | ~300K | 0.86× | |
| 46 | Ohio | ~80K | 0.86× | |
| 47 | Michigan | ~70K | 0.86× | |
| 48 | Pennsylvania | ~90K | 0.85× | |
| 49 | Texas | ~200K | 0.78× | |
| 50 | Florida | ~200K | 0.78× |
The strongest cross-interests of the Network storage audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Projectors | Technology & Electronics | 22.65× | ||
| 02 | International education | Business & Career | 17.37× | ||
| 03 | Computer data storage | Technology & Electronics | 15.29× | ||
| 04 | Bodrum | Travel & Leisure | 13.70× | ||
| 05 | Mobile phone accessories | Technology & Electronics | 13.22× | ||
| 06 | E-book readers | Technology & Electronics | 12.29× | ||
| 07 | Disneyland Paris | Travel & Leisure | 10.59× | ||
| 08 | Computer monitors | Technology & Electronics | 9.00× | ||
| 09 | Home automation | Technology & Electronics | 7.25× | ||
| 10 | Sustainable energy | Home & Garden | 6.97× | ||
| 11 | Retail banking | Business & Career | 6.30× | ||
| 12 | Renewable energy | Business & Career | 5.35× | ||
| 13 | FedEx | Business & Career | 4.63× | ||
| 14 | Solar energy | Home & Garden | 3.73× | ||
| 15 | Computer hardware | Technology & Electronics | 3.61× | ||
| 16 | Innovation | Business & Career | 3.17× | ||
| 17 | Mortgage loans | Business & Career | 2.97× | ||
| 18 | Game consoles | Technology & Electronics | 2.81× | ||
| 19 | McDonald's | Food & Beverages | 2.21× | ||
| 20 | Android (operating system) | Technology & Electronics | 2.15× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 2.97× | |
| Need for Security | CONSERVATISM | 2.15× | |
| Sustainability | BALANCE | 2.05× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.66× | |
| Healthy Lifestyle | BALANCE | 0.76× | |
| Tradition | CONSERVATISM | 0.80× |
Network storage has an estimated audience of 3,051,287 people in United States, concentrated in California and Texas.
39.9% of Network storage fans are female, 60.1% are male, with an average age of 41.8 years.
Network storage fans show strongest brand affinity for Projectors (22.65×), E-book readers (12.29×), and Computer data storage (15.29×) over the country average.
Network storage fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Network storage itself, the audience over-indexes on E-book readers (12.29×), Computer data storage (15.29×), Computer monitors (9×), and Sustainable energy (6.97×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Network storage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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