Rascasse Audience Intelligence

GPS devices Audience in United States

A data profile of the people who buy, follow and care about GPS devices in United States — modelled from more than twelve digital signal sources. GPS devices has an estimated audience of 8,118,695 people in United States.

#2701among Topic in United States#201in Technology & Electronics

The average GPS devices fan in United States is 41.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Dropbox (service), E-book readers, Projectors, with strongest over-indexing on Dropbox (service) (24.32× the country average).

Demographically, the GPS devices audience skews more male with an average age of 41.3, and over-indexes on personality traits such as Family Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical GPS devices fan in United States is more male, around 41.3 years old, with strong Family Orientation tendencies and a notable affinity for Dropbox (service).

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the GPS devices profile in United States.

Audience size
8.1M
in United States
Gender
34.5%♀
65.5% male
Age
41.3
average years
Country rank
#4377
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of GPS devices fans

34.5% are female, 65.5% are male, average age 41.3.

Fig. 02

Gender split

34.5%
Female
65.5%
Male
Demographic split for GPS devices audience in United States
MetricValue
Female34.5%
Male65.5%
Average age41.3
Estimated audience size8,118,695
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the GPS devices audience in United States
Age bracketShare%
16-1916%
20-2918%
30-3920%
40-4921%
50+26%
Fig. 04

Worldwide distribution

13.9%

of the worldwide GPS devices audience comes from United States.

Worldwide audience distribution share by country for GPS devices
CountryShare
United States13.9%
Japan5.6%
India5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the GPS devices audience in United States is strongest.

Fig. 05

Top regions by affinity

GPS devices fans by region: top regions in United States
#RegionReachAffinity×
01Kansas~200K2.67×
02Alaska~20K1.16×
03Vermont~20K1.13×
04North Dakota~20K1.09×
05Virginia~200K1.08×
06Montana~20K1.08×
07Idaho~40K1.07×
08South Dakota~20K1.07×
09Maine~30K1.05×
10West Virginia~40K1.02×
11Tennessee~200K1.01×
12Oregon~90K1.01×
13Delaware~20K1.00×
14Washington~200K0.99×
15New Mexico~40K0.98×
16New Hampshire~30K0.98×
17Rhode Island~30K0.98×
18Colorado~100K0.97×
19Utah~70K0.97×
20Mississippi~60K0.97×
21Arkansas~60K0.97×
22Washington, District of Columbia~20K0.97×
23Hawaii~30K0.96×
24Minnesota~100K0.94×
25Oklahoma~90K0.94×
26Nevada~70K0.94×
27Nebraska~40K0.94×
28Wisconsin~100K0.93×
29Alabama~100K0.93×
30Georgia~200K0.92×
31North Carolina~200K0.92×
32South Carolina~100K0.92×
33Kentucky~90K0.92×
34Iowa~60K0.92×
35California~800K0.91×
36Florida~500K0.91×
37Missouri~100K0.91×
38Indiana~100K0.90×
39Louisiana~90K0.90×
40Texas~600K0.89×
41Arizona~100K0.89×
42Massachusetts~100K0.89×
43Connecticut~70K0.89×
44Pennsylvania~200K0.88×
45Ohio~200K0.88×
46Michigan~200K0.88×
47Maryland~100K0.88×
48New Jersey~200K0.82×
49New York~400K0.81×
50Illinois~200K0.81×
Fig. 06

Affinity by region

Affinity by region — GPS devices, United States
0.81×1.00×2.67×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the GPS devices audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for GPS devices audience
#·InterestCategoryAffinity×
01Photo sharingInternet & Social Media26.55×
02Dropbox (service)Technology & Electronics24.32×
03Cultural tourismTravel & Leisure19.76×
04ProjectorsTechnology & Electronics19.33×
05Computer data storageTechnology & Electronics12.16×
06Mobile phone accessoriesTechnology & Electronics11.69×
07E-book readersTechnology & Electronics10.83×
08Casino gamesGames8.47×
09Wireless speakersTechnology & Electronics8.34×
10Elon MuskBusiness & Career8.10×
11Disneyland ParisTravel & Leisure7.70×
12Wearable technologyTechnology & Electronics5.78×
13Computer monitorsTechnology & Electronics5.29×
14Family carCars & Mobility4.82×
15High-net-worth individualBusiness & Career4.78×
16Digital cameraTechnology & Electronics4.56×
17Computer hardwareTechnology & Electronics2.65×
18Mobile gameGames2.61×
19Game consolesTechnology & Electronics2.48×
20Android (operating system)Technology & Electronics2.18×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the GPS devices audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by GPS devices audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.71×
IndulgenceJOY1.64×
Convenience OrientationPREMIUM1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by GPS devices audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.73×
TraditionCONSERVATISM0.77×
Community OrientationOPEN0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does GPS devices have in United States?

GPS devices has an estimated audience of 8,118,695 people in United States, concentrated in California and Texas.

02

What is the gender split and age of GPS devices fans?

34.5% of GPS devices fans are female, 65.5% are male, with an average age of 41.3 years.

03

Which brands do GPS devices fans like most?

GPS devices fans show strongest brand affinity for Dropbox (service) (24.32×), E-book readers (10.83×), and Projectors (19.33×) over the country average.

04

Where do GPS devices fans live in United States?

GPS devices fans in United States are most concentrated in California (reach ~800K), Texas (reach ~600K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do GPS devices fans also like?

Beyond GPS devices itself, the audience over-indexes on E-book readers (10.83×), Projectors (19.33×), Computer data storage (12.16×), and Casino games (8.47×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See GPS devices audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for GPS devices. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →