GPS devices Audience in United States

GPS devices has an estimated audience of 8,118,695 people in United States. 34.5% are female, 65.5% are male, average age 41.3. Top regions: California, Texas, Florida. Top brand affinities: Kia Sportage, Dropbox (service), Projectors, Honda HR-V, E-book readers.

The average GPS devices fan in United States is 41.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Kia Sportage, Dropbox (service), Projectors, with strongest over-indexing on Kia Sportage (53.82× the country average). Demographically, the GPS devices audience skews more male with an average age of 41.3, and over-indexes on personality traits such as LGBTQ+ Identity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of GPS devices fans

Demographic split for GPS devices audience in United States
MetricValue
Female34.5%
Male65.5%
Average age41.3
Estimated audience size8,118,695

Audience persona

The typical GPS devices fan in United States is more male, around 41.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Kia Sportage.

Top regions in United States

Top regions ranked by reach for GPS devices in United States
RegionReachAffinity
California880,6990.99×
Texas625,1440.9×
Florida529,4750.96×
New York349,3260.77×
Kansas264,5284.13×
Virginia250,9331.27×
Georgia234,0120.94×
Pennsylvania218,2980.8×
North Carolina208,9630.86×
Ohio204,7580.82×
Illinois198,7720.73×
Tennessee172,3601.06×
Michigan165,4070.78×
Washington163,5411×
New Jersey145,7960.71×
Arizona134,4370.81×
Massachusetts133,7330.84×
Indiana130,4870.88×
Colorado125,8900.98×
Maryland111,1350.8×
Missouri101,8000.78×
South Carolina100,4440.82×
Minnesota96,5130.83×
Oregon96,0561.03×
Wisconsin89,7410.73×
Alabama88,4940.78×
Kentucky81,2660.8×
Oklahoma76,3810.85×
Louisiana73,9430.71×
Nevada73,7580.94×
Utah66,2210.91×
Arkansas59,1050.88×
Connecticut58,4700.72×
Mississippi54,6500.82×
Iowa51,6020.77×
Idaho47,0971.16×
West Virginia39,2321.04×
New Mexico36,2110.89×
Maine32,7551.13×
Montana30,7161.36×
Nebraska30,0710.74×
Hawaii29,4170.84×
New Hampshire29,0930.91×
Alaska25,6251.48×
North Dakota22,9591.38×
Washington, District of Columbia22,2010.91×
Wyoming20,6281.71×
Rhode Island20,2890.79×
South Dakota20,2121.08×
Vermont19,9551.4×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for GPS devices audience
BrandAffinityCategory
Kia Sportage53.82×Cars & Mobility
Dropbox (service)21.01×Technology & Electronics
Projectors25.73×Technology & Electronics
Honda HR-V35.88×Cars & Mobility
E-book readers9.42×Technology & Electronics
Pre-school playgroup37.47×Kids & Family
Casino games9.57×Games
Computer data storage10.95×Technology & Electronics
Disneyland Paris10.59×Travel & Leisure
Jeep Grand Cherokee9.56×Cars & Mobility
Photo sharing30×Internet & Social Media
Mobile phone accessories12.83×Technology & Electronics
Elon Musk7.01×Business & Career
Computer monitors6.15×Technology & Electronics
Livemusic3.52×Music & Radio
Computer hardware3.61×Technology & Electronics
Android (operating system)1.97×Technology & Electronics
Mobile game2.54×Games
Houston Astros4.69×Sports
Wireless speakers8.8×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by GPS devices audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.8
Family OrientationCONSERVATISM1.75
Luxury OrientationPREMIUM1.55
SustainabilityBALANCE1.52
Convenience OrientationPREMIUM1.4
Early Adopter MentalityPOWER1.37

Worldwide distribution

Worldwide audience distribution share by country for GPS devices
CountryShare
United States13.9%
Japan5.6%
India5.1%

See GPS devices audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does GPS devices have in United States?

GPS devices has an estimated audience of 8,118,695 people in United States, concentrated in California and Texas.

What is the gender split and age of GPS devices fans?

34.5% of GPS devices fans are female, 65.5% are male, with an average age of 41.3 years.

Which brands do GPS devices fans like most?

GPS devices fans show strongest brand affinity for Kia Sportage (53.82×), Dropbox (service) (21.01×), and Projectors (25.73×) over the country average.

Where do GPS devices fans live in United States?

GPS devices fans in United States are most concentrated in California (reach 880,699), Texas (reach 625,144), and Florida (reach 529,475). These three regions account for the largest share of the active audience.

What other brands do GPS devices fans also like?

Beyond GPS devices itself, the audience over-indexes on Dropbox (service) (21.01×), Projectors (25.73×), Honda HR-V (35.88×), and E-book readers (9.42×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for GPS devices. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.