GPS devices Audience in Germany
GPS devices has an estimated audience of 1,356,589 people in Germany. 30.9% are female, 69.1% are male, average age 42.1. Top regions: Nordrhein-Westfalen, Bayern, Sachsen-Anhalt. Top brand affinities: Google Drive, Family car, Office 365, City car, Mountain biking.
The average GPS devices fan in Germany is 42.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Sachsen-Anhalt. Top brand affinities include Google Drive, Family car, Office 365, with strongest over-indexing on Google Drive (12.14× the country average). Demographically, the GPS devices audience skews more male with an average age of 42.1, and over-indexes on personality traits such as Family Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of GPS devices fans
| Metric | Value |
|---|---|
| Female | 30.9% |
| Male | 69.1% |
| Average age | 42.1 |
| Estimated audience size | 1,356,589 |
Audience persona
The typical GPS devices fan in Germany is more male, around 42.1 years old, with strong Family Orientation tendencies and a notable affinity for Google Drive.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 82,847 | 0.28× |
| Bayern | 82,226 | 0.38× |
| Sachsen-Anhalt | 75,779 | 2.16× |
| Brandenburg | 72,364 | 1.72× |
| Baden-Württemberg | 69,818 | 0.38× |
| Niedersachsen | 66,427 | 0.5× |
| Sachsen | 63,085 | 0.95× |
| Schleswig-Holstein | 59,271 | 1.22× |
| Hessen | 58,843 | 0.57× |
| Mecklenburg-Vorpommern | 54,530 | 2.11× |
| Berlin | 50,506 | 0.83× |
| Hamburg | 40,860 | 1.33× |
| Rheinland-Pfalz | 39,545 | 0.58× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Drive | 12.14× | Technology & Electronics |
| Family car | 11.58× | Cars & Mobility |
| Office 365 | 12.53× | Technology & Electronics |
| City car | 8.87× | Cars & Mobility |
| Mountain biking | 6.06× | Sports |
| Livemusic | 4.4× | Music & Radio |
| Photocopier | 16.42× | Business & Career |
| Projectors | 10.73× | Technology & Electronics |
| WebEx | 15× | Technology & Electronics |
| Tagesschau | 2.09× | Movies & TV |
| Off-road vehicle | 7.06× | Cars & Mobility |
| Ski resort | 4× | Travel & Leisure |
| Linux | 5.64× | Technology & Electronics |
| Hatchback | 3.87× | Cars & Mobility |
| GitHub | 5.45× | Internet & Social Media |
| Desktop computers | 4.51× | Technology & Electronics |
| Mobile game | 2.8× | Games |
| Personal digital assistant | 9.47× | Technology & Electronics |
| Efficient energy use | 2.83× | Technology & Electronics |
| Batman | 2.19× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 2.75 |
| DIY Mentality | THRILL | 1.82 |
| Luxury Orientation | PREMIUM | 1.81 |
| Need for Security | CONSERVATISM | 1.74 |
| Sports Activity | POWER | 1.62 |
| Quality Awareness | PREMIUM | 1.55 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 13.9% |
| Japan | 5.6% |
| India | 5.1% |
See GPS devices audiences in other countries
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does GPS devices have in Germany?
GPS devices has an estimated audience of 1,356,589 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of GPS devices fans?
30.9% of GPS devices fans are female, 69.1% are male, with an average age of 42.1 years.
Which brands do GPS devices fans like most?
GPS devices fans show strongest brand affinity for Google Drive (12.14×), Family car (11.58×), and Office 365 (12.53×) over the country average.
Where do GPS devices fans live in Germany?
GPS devices fans in Germany are most concentrated in Nordrhein-Westfalen (reach 82,847), Bayern (reach 82,226), and Sachsen-Anhalt (reach 75,779). These three regions account for the largest share of the active audience.
What other brands do GPS devices fans also like?
Beyond GPS devices itself, the audience over-indexes on Family car (11.58×), Office 365 (12.53×), City car (8.87×), and Mountain biking (6.06×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for GPS devices. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.