A data profile of the people who buy, follow and care about Home theater PC in United States — modelled from more than twelve digital signal sources. Home theater PC has an estimated audience of 1,537,419 people in United States.
The average Home theater PC fan in United States is 34.3 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Surround sound, Mobile phone accessories, Mobile game, with strongest over-indexing on Surround sound (18.91× the country average).
Demographically, the Home theater PC audience skews more male with an average age of 34.3, and over-indexes on personality traits such as Convenience Orientation, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Home theater PC fan in United States is more male, around 34.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Surround sound.
The key figures that characterise the Home theater PC profile in United States.
43.2% are female, 56.8% are male, average age 34.3.
| Metric | Value |
|---|---|
| Female | 43.2% |
| Male | 56.8% |
| Average age | 34.3 |
| Estimated audience size | 1,537,419 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 25% | |
| 30-39 | 19% | |
| 40-49 | 15% | |
| 50+ | 11% |
of the worldwide Home theater PC audience comes from United States.
| Country | Share |
|---|---|
| United States | 23.8% |
| Japan | 15.9% |
| United Kingdom | 5.8% |
Where the Home theater PC audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Alaska | ~5K | 1.45× | |
| 02 | North Dakota | ~4K | 1.37× | |
| 03 | Vermont | ~4K | 1.34× | |
| 04 | South Dakota | ~5K | 1.28× | |
| 05 | Montana | ~5K | 1.25× | |
| 06 | Delaware | ~5K | 1.17× | |
| 07 | Rhode Island | ~6K | 1.16× | |
| 08 | West Virginia | ~8K | 1.12× | |
| 09 | New Hampshire | ~7K | 1.12× | |
| 10 | Maine | ~6K | 1.09× | |
| 11 | Idaho | ~8K | 1.08× | |
| 12 | New Mexico | ~8K | 1.05× | |
| 13 | Hawaii | ~7K | 1.05× | |
| 14 | Nebraska | ~8K | 1.04× | |
| 15 | Washington, District of Columbia | ~5K | 1.04× | |
| 16 | Arkansas | ~10K | 1.00× | |
| 17 | Mississippi | ~10K | 1.00× | |
| 18 | Kansas | ~10K | 0.98× | |
| 19 | Iowa | ~10K | 0.97× | |
| 20 | Oklahoma | ~20K | 0.94× | |
| 21 | Utah | ~10K | 0.94× | |
| 22 | Louisiana | ~20K | 0.93× | |
| 23 | Kentucky | ~20K | 0.93× | |
| 24 | Nevada | ~10K | 0.93× | |
| 25 | Oregon | ~20K | 0.92× | |
| 26 | Connecticut | ~10K | 0.92× | |
| 27 | Alabama | ~20K | 0.91× | |
| 28 | Michigan | ~40K | 0.90× | |
| 29 | Washington | ~30K | 0.90× | |
| 30 | South Carolina | ~20K | 0.90× | |
| 31 | Missouri | ~20K | 0.89× | |
| 32 | Wisconsin | ~20K | 0.89× | |
| 33 | Indiana | ~20K | 0.88× | |
| 34 | Minnesota | ~20K | 0.88× | |
| 35 | Tennessee | ~30K | 0.87× | |
| 36 | Maryland | ~20K | 0.87× | |
| 37 | Colorado | ~20K | 0.87× | |
| 38 | Arizona | ~30K | 0.86× | |
| 39 | Massachusetts | ~30K | 0.85× | |
| 40 | New Jersey | ~30K | 0.83× | |
| 41 | Virginia | ~30K | 0.83× | |
| 42 | Georgia | ~40K | 0.81× | |
| 43 | Ohio | ~40K | 0.81× | |
| 44 | North Carolina | ~40K | 0.81× | |
| 45 | Pennsylvania | ~40K | 0.79× | |
| 46 | Illinois | ~40K | 0.78× | |
| 47 | New York | ~60K | 0.74× | |
| 48 | Texas | ~90K | 0.70× | |
| 49 | Florida | ~70K | 0.70× | |
| 50 | California | ~100K | 0.65× |
The strongest cross-interests of the Home theater PC audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mobile phone accessories | Technology & Electronics | 19.05× | ||
| 02 | Surround sound | Technology & Electronics | 18.91× | ||
| 03 | GeForce | Technology & Electronics | 12.85× | ||
| 04 | Nvidia | Technology & Electronics | 10.28× | ||
| 05 | Office supplies | Business & Career | 7.79× | ||
| 06 | Massively multiplayer online games | Games | 6.43× | ||
| 07 | Home automation | Technology & Electronics | 6.28× | ||
| 08 | Privacy policy | Technology & Electronics | 6.16× | ||
| 09 | Sustainable energy | Home & Garden | 4.67× | ||
| 10 | Mobile game | Games | 4.50× | ||
| 11 | Real-time strategy | Games | 4.50× | ||
| 12 | Renewable energy | Business & Career | 4.25× | ||
| 13 | Game consoles | Technology & Electronics | 3.80× | ||
| 14 | Apple TV | Movies & TV | 3.75× | ||
| 15 | Solar energy | Home & Garden | 3.65× | ||
| 16 | FedEx | Business & Career | 3.46× | ||
| 17 | Android (operating system) | Technology & Electronics | 2.81× | ||
| 18 | Online games | Games | 2.56× | ||
| 19 | Mortgage loans | Business & Career | 2.52× | ||
| 20 | Video games | Games | 1.70× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 2.79× | |
| Early Adopter Mentality | POWER | 2.09× | |
| Family Orientation | CONSERVATISM | 1.85× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.57× | |
| Creativity | OPEN | 0.63× | |
| Tradition | CONSERVATISM | 0.66× |
Home theater PC has an estimated audience of 1,537,419 people in United States, concentrated in California and Texas.
43.2% of Home theater PC fans are female, 56.8% are male, with an average age of 34.3 years.
Home theater PC fans show strongest brand affinity for Surround sound (18.91×), Mobile phone accessories (19.05×), and Mobile game (4.5×) over the country average.
Home theater PC fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.
Beyond Home theater PC itself, the audience over-indexes on Mobile phone accessories (19.05×), Mobile game (4.5×), Nvidia (10.28×), and Android (operating system) (2.81×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Home theater PC. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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