Blu-ray Disc Audience in United States
Blu-ray Disc has an estimated audience of 17,191,201 people in United States. 49.3% are female, 50.7% are male, average age 38.6. Top brand affinities: Elsword, Google Photos, Israel, Home staging, Jezebel (film).
Top brand affinities include Elsword, Google Photos, Israel, with strongest over-indexing on Elsword (19.64× the country average). Demographically, the Blu-ray Disc audience skews balanced with an average age of 38.6, and over-indexes on personality traits such as Patriotism, Risk Appetite.
Category: Technology & Electronics · Type: Topic
Demographics of Blu-ray Disc fans
| Metric | Value |
|---|---|
| Female | 49.3% |
| Male | 50.7% |
| Average age | 38.6 |
| Estimated audience size | 17,191,201 |
Audience persona
The typical Blu-ray Disc fan in United States is balanced, around 38.6 years old, with strong Patriotism tendencies and a notable affinity for Elsword.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Elsword | 19.64× | Games |
| Google Photos | 2.29× | Technology & Electronics |
| Israel | 1.93× | Travel & Leisure |
| Home staging | 3.8× | Home & Garden |
| Jezebel (film) | 4.88× | Movies & TV |
| Grinch | 2.62× | Movies & TV |
| Captain America (1990 film) | 2.8× | Movies & TV |
| Vocal harmony | 2.67× | Music & Radio |
| Figure painting (hobby) | 3.24× | Arts & Culture |
| Kendra Scott | 1.64× | Fashion & Accessoires |
| Wikia | 1.87× | Internet & Social Media |
| Wok | 3.6× | Food & Beverages |
| Goop | 2.86× | Internet & Social Media |
| Jesse Plemons | 1.71× | Movies & TV |
| Hog Hunting | 1.6× | Sports |
| YouTube Red | 8.78× | Movies & TV |
| Staycation | 1.52× | Home & Garden |
| Personalised Gifts | 2.01× | Home & Garden |
| Google Home | 2.82× | Technology & Electronics |
| Corona (band) | 2.5× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.18 |
| Risk Appetite | THRILL | 1.17 |
| Extroversion | THRILL | 1.12 |
| Need for Security | CONSERVATISM | 1.1 |
| Social Media Usage | JOY | 1 |
| Early Adopter Mentality | POWER | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 42.1% |
| United Kingdom | 7.7% |
| Germany | 4.5% |
See Blu-ray Disc audiences in other countries
More Technology & Electronics audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Blu-ray Disc. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.