Rascasse Audience Intelligence

Blu-ray Disc Audience in United States

A data profile of the people who buy, follow and care about Blu-ray Disc in United States — modelled from more than twelve digital signal sources. Blu-ray Disc has an estimated audience of 17,191,201 people in United States.

#1360among Topic in United States#91in Technology & Electronics

The average Blu-ray Disc fan in United States is 38.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Jennifer Love Hewitt, Chuck Norris, Diane Keaton, with strongest over-indexing on Jennifer Love Hewitt (8.78× the country average).

Demographically, the Blu-ray Disc audience skews balanced with an average age of 38.6, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Blu-ray Disc fan in United States is balanced, around 38.6 years old, with strong Patriotism tendencies and a notable affinity for Jennifer Love Hewitt.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Blu-ray Disc profile in United States.

Audience size
17.2M
in United States
Gender
49.3%♀
50.7% male
Age
38.6
average years
Country rank
#1986
Topic in United States
Fig. 01

Search interest · 12-month trend

+37%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Blu-ray Disc fans

49.3% are female, 50.7% are male, average age 38.6.

Fig. 02

Gender split

49.3%
Female
50.7%
Male
Demographic split for Blu-ray Disc audience in United States
MetricValue
Female49.3%
Male50.7%
Average age38.6
Estimated audience size17,191,201
Fig. 03

Age distribution

Ø 38.6
average years
Age distribution of the Blu-ray Disc audience in United States
Age bracketShare%
16-1921%
20-2920%
30-3920%
40-4920%
50+19%
Fig. 04

Worldwide distribution

42.1%

of the worldwide Blu-ray Disc audience comes from United States.

Worldwide audience distribution share by country for Blu-ray Disc
CountryShare
United States42.1%
United Kingdom7.7%
Germany4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Blu-ray Disc audience in United States is strongest.

Fig. 05

Top regions by affinity

Blu-ray Disc fans by region: top regions in United States
#RegionReachAffinity×
01California~2M1.15×
02New York~1M1.14×
03Oregon~200K1.12×
04Washington~400K1.10×
05Nevada~200K1.08×
06Utah~200K1.08×
07Arizona~400K1.07×
08Texas~1.5M1.06×
09Virginia~400K1.06×
10Illinois~600K1.05×
11Kentucky~200K1.05×
12Missouri~300K1.04×
13Iowa~100K1.04×
14Kansas~100K1.04×
15Tennessee~400K1.03×
16South Carolina~300K1.03×
17Florida~1M1.02×
18Maryland~300K1.02×
19Vermont~30K1.02×
20Ohio~500K1.01×
21Michigan~500K1.01×
22Indiana~300K1.01×
23South Dakota~40K1.01×
24Alaska~40K1.01×
25North Dakota~40K1.01×
26Pennsylvania~600K1.00×
27Georgia~500K1.00×
28Idaho~90K1.00×
29Montana~50K1.00×
30Oklahoma~200K0.99×
31West Virginia~80K0.99×
32Louisiana~200K0.98×
33Arkansas~100K0.98×
34New Mexico~80K0.98×
35Nebraska~80K0.98×
36New Jersey~400K0.97×
37Wisconsin~300K0.97×
38Hawaii~70K0.97×
39New Hampshire~70K0.97×
40Maine~60K0.97×
41Rhode Island~50K0.97×
42Colorado~300K0.96×
43Mississippi~100K0.96×
44Delaware~50K0.96×
45Minnesota~200K0.95×
46North Carolina~500K0.94×
47Alabama~200K0.94×
48Connecticut~200K0.94×
49Washington, District of Columbia~50K0.94×
50Massachusetts~300K0.91×
Fig. 06

Affinity by region

Affinity by region — Blu-ray Disc, United States
0.91×1.00×1.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Blu-ray Disc audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Blu-ray Disc audience
#·InterestCategoryAffinity×
01Jennifer Love HewittMovies & TV8.78×
02Molly RingwaldMovies & TV8.78×
03Jesse EisenbergMovies & TV8.78×
04Christian SlaterMovies & TV8.78×
05Carly SimonMusic & Radio8.78×
06Rosario DawsonMovies & TV8.22×
07Seth GreenMovies & TV7.62×
08Avan JogiaMovies & TV7.22×
09Regina HallMovies & TV7.03×
10Dumb and DumberMovies & TV6.46×
11Miles TellerMovies & TV5.76×
12James FrancoMovies & TV5.70×
13Jack NicholsonMovies & TV5.14×
14Bill MurrayMovies & TV4.81×
15David HarbourMovies & TV4.30×
16Chuck NorrisMovies & TV3.45×
17Diane KeatonMovies & TV3.22×
18PlumbingHome & Garden2.48×
19Scooby-DooMovies & TV2.25×
20BeetlejuiceMovies & TV2.20×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Blu-ray Disc audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Blu-ray Disc audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.49×
Need for SecurityCONSERVATISM1.27×
Career OrientationPOWER1.12×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Blu-ray Disc audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.75×
Luxury OrientationPREMIUM0.76×
Design AffinityPREMIUM0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Blu-ray Disc have in United States?

Blu-ray Disc has an estimated audience of 17,191,201 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Blu-ray Disc fans?

49.3% of Blu-ray Disc fans are female, 50.7% are male, with an average age of 38.6 years.

03

Which brands do Blu-ray Disc fans like most?

Blu-ray Disc fans show strongest brand affinity for Jennifer Love Hewitt (8.78×), Chuck Norris (3.45×), and Diane Keaton (3.22×) over the country average.

04

Where do Blu-ray Disc fans live in United States?

Blu-ray Disc fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1.5M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Blu-ray Disc fans also like?

Beyond Blu-ray Disc itself, the audience over-indexes on Chuck Norris (3.45×), Diane Keaton (3.22×), Regina Hall (7.03×), and Molly Ringwald (8.78×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Blu-ray Disc audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Blu-ray Disc. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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