Blu-ray Disc Audience in United States
Blu-ray Disc has an estimated audience of 17,191,201 people in United States. 49.3% are female, 50.7% are male, average age 38.6. Top brand affinities: Diabetes mellitus awareness, Autism Awareness, Kia Sportage, Singer-songwriter, Microblogging.
Top brand affinities include Diabetes mellitus awareness, Autism Awareness, Kia Sportage, with strongest over-indexing on Diabetes mellitus awareness (6.66× the country average). Demographically, the Blu-ray Disc audience skews balanced with an average age of 38.6, and over-indexes on personality traits such as Patriotism, Risk Appetite.
Category: Technology & Electronics · Type: Topic
Demographics of Blu-ray Disc fans
| Metric | Value |
|---|---|
| Female | 49.3% |
| Male | 50.7% |
| Average age | 38.6 |
| Estimated audience size | 17,191,201 |
Audience persona
The typical Blu-ray Disc fan in United States is balanced, around 38.6 years old, with strong Patriotism tendencies and a notable affinity for Diabetes mellitus awareness.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Diabetes mellitus awareness | 6.66× | Health |
| Autism Awareness | 8.78× | Health |
| Kia Sportage | 19.64× | Cars & Mobility |
| Singer-songwriter | 3.49× | Music & Radio |
| Microblogging | 7.12× | Technology & Electronics |
| Diane Keaton | 4.43× | Movies & TV |
| Aaron Rodgers | 4.51× | Sports |
| Scooby-Doo | 3.68× | Movies & TV |
| Beetlejuice | 3.17× | Movies & TV |
| Bruce Willis | 4.65× | Movies & TV |
| Jack Nicholson | 8.45× | Movies & TV |
| Twin Peaks | 5.2× | Movies & TV |
| Income tax | 7.22× | Business & Career |
| DeviantArt | 4.02× | Internet & Social Media |
| Jennifer Love Hewitt | 6.55× | Movies & TV |
| Capital One | 2.19× | Business & Career |
| Honda HR-V | 13.27× | Cars & Mobility |
| Dumb and Dumber | 8.78× | Movies & TV |
| Harrison Ford | 5.61× | Movies & TV |
| Google Maps | 1.97× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.18 |
| Risk Appetite | THRILL | 1.17 |
| Extroversion | THRILL | 1.12 |
| Need for Security | CONSERVATISM | 1.1 |
| Social Media Usage | JOY | 1 |
| Early Adopter Mentality | POWER | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 42.1% |
| United Kingdom | 7.7% |
| Germany | 4.5% |
See Blu-ray Disc audiences in other countries
More Technology & Electronics audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Blu-ray Disc. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.