Rascasse Audience Intelligence

Blu-ray Disc Audience in Germany

A data profile of the people who buy, follow and care about Blu-ray Disc in Germany — modelled from more than twelve digital signal sources. Blu-ray Disc has an estimated audience of 1,827,105 people in Germany.

#2092among Topic in Germany#201in Technology & Electronics

The average Blu-ray Disc fan in Germany is 40.3 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Oblivion (2013 film), Pedro Pascal, Jensen Ackles, with strongest over-indexing on Oblivion (2013 film) (12.95× the country average).

Demographically, the Blu-ray Disc audience skews more male with an average age of 40.3, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Blu-ray Disc fan in Germany is more male, around 40.3 years old, with strong Patriotism tendencies and a notable affinity for Oblivion (2013 film).

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Blu-ray Disc profile in Germany.

Audience size
1.8M
in Germany
Gender
38.7%♀
61.3% male
Age
40.3
average years
Country rank
#3686
Topic in Germany
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Blu-ray Disc fans

38.7% are female, 61.3% are male, average age 40.3.

Fig. 02

Gender split

38.7%
Female
61.3%
Male
Demographic split for Blu-ray Disc audience in Germany
MetricValue
Female38.7%
Male61.3%
Average age40.3
Estimated audience size1,827,105
Fig. 03

Age distribution

Ø 40.3
average years
Age distribution of the Blu-ray Disc audience in Germany
Age bracketShare%
16-1914%
20-2918%
30-3924%
40-4926%
50+17%
Fig. 04

Worldwide distribution

4.5%

of the worldwide Blu-ray Disc audience comes from Germany.

Worldwide audience distribution share by country for Blu-ray Disc
CountryShare
United States42.1%
United Kingdom7.7%
Germany4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Blu-ray Disc audience in Germany is strongest.

Fig. 05

Top regions by affinity

Blu-ray Disc fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~60K1.32×
02Sachsen~100K1.20×
03Nordrhein-Westfalen~500K1.17×
04Brandenburg~70K1.17×
05Saarland~20K1.10×
06Niedersachsen~200K1.09×
07Berlin~90K1.06×
08Schleswig-Holstein~70K1.00×
09Baden-Württemberg~200K0.96×
10Bremen~20K0.96×
11Thüringen~40K0.92×
12Hamburg~40K0.88×
13Mecklenburg-Vorpommern~30K0.83×
14Hessen~100K0.82×
15Bayern~200K0.81×
16Rheinland-Pfalz~70K0.73×
Fig. 06

Affinity by region

Affinity by region — Blu-ray Disc, Germany
0.73×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Blu-ray Disc audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Blu-ray Disc audience
#·InterestCategoryAffinity×
01Oblivion (2013 film)Movies & TV12.95×
02Robert PattinsonMovies & TV12.95×
03ALF (TV series)Movies & TV12.95×
04Amy AdamsMovies & TV12.95×
05Guy RitchieMovies & TV12.95×
06Jella HaaseMovies & TV12.95×
07Vincent D'OnofrioMovies & TV12.95×
08SpaceballsMovies & TV12.95×
09Vincent CasselMovies & TV12.95×
10Hacksaw RidgeMovies & TV12.95×
11Jensen AcklesMovies & TV12.82×
12Elementary (TV series)Movies & TV12.75×
13Das BootMovies & TV11.25×
14Halle BerryMovies & TV11.01×
15Pedro PascalMovies & TV10.74×
16Person of Interest (TV series)Movies & TV9.49×
17Mila KunisMovies & TV9.03×
18Bruce WillisMovies & TV4.57×
19TransfermarktSports2.64×
20TagesschauMovies & TV2.34×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Blu-ray Disc audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Blu-ray Disc audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.84×
Community OrientationOPEN1.61×
Need for SecurityCONSERVATISM1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Blu-ray Disc audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.61×
Sports ActivityPOWER0.67×
Luxury OrientationPREMIUM0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Blu-ray Disc have in Germany?

Blu-ray Disc has an estimated audience of 1,827,105 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Blu-ray Disc fans?

38.7% of Blu-ray Disc fans are female, 61.3% are male, with an average age of 40.3 years.

03

Which brands do Blu-ray Disc fans like most?

Blu-ray Disc fans show strongest brand affinity for Oblivion (2013 film) (12.95×), Pedro Pascal (10.74×), and Jensen Ackles (12.82×) over the country average.

04

Where do Blu-ray Disc fans live in Germany?

Blu-ray Disc fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Baden-Württemberg (reach ~200K), and Bayern (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Blu-ray Disc fans also like?

Beyond Blu-ray Disc itself, the audience over-indexes on Pedro Pascal (10.74×), Jensen Ackles (12.82×), Robert Pattinson (12.95×), and Tagesschau (2.34×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in Germany

See Blu-ray Disc audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Blu-ray Disc. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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