Blu-ray Disc Audience in Germany
Blu-ray Disc has an estimated audience of 1,827,105 people in Germany. 38.7% are female, 61.3% are male, average age 40.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Google Home, Unique Gifts, KLIX (AM), Moroccan riad, Kyokushin.
The average Blu-ray Disc fan in Germany is 40.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Google Home, Unique Gifts, KLIX (AM), with strongest over-indexing on Google Home (12.95× the country average). Demographically, the Blu-ray Disc audience skews more male with an average age of 40.3, and over-indexes on personality traits such as Patriotism, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Blu-ray Disc fans
| Metric | Value |
|---|---|
| Female | 38.7% |
| Male | 61.3% |
| Average age | 40.3 |
| Estimated audience size | 1,827,105 |
Audience persona
The typical Blu-ray Disc fan in Germany is more male, around 40.3 years old, with strong Patriotism tendencies and a notable affinity for Google Home.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 480,665 | 1.2× |
| Bayern | 239,851 | 0.82× |
| Baden-Württemberg | 229,158 | 0.92× |
| Niedersachsen | 206,045 | 1.16× |
| Hessen | 114,866 | 0.83× |
| Sachsen | 108,234 | 1.21× |
| Berlin | 93,057 | 1.14× |
| Brandenburg | 73,799 | 1.3× |
| Rheinland-Pfalz | 65,075 | 0.71× |
| Schleswig-Holstein | 61,813 | 0.94× |
| Sachsen-Anhalt | 60,599 | 1.28× |
| Thüringen | 41,068 | 0.88× |
| Hamburg | 36,992 | 0.9× |
| Mecklenburg-Vorpommern | 26,617 | 0.76× |
| Saarland | 24,982 | 1.11× |
| Bremen | 13,109 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Home | 12.95× | Technology & Electronics |
| Unique Gifts | 2.16× | Shopping |
| KLIX (AM) | 3.49× | Music & Radio |
| Moroccan riad | 7.84× | Politics & Society |
| Kyokushin | 12.95× | Sports |
| Haberler | 1.68× | News |
| Mustard seed | 12.95× | Food & Beverages |
| Corona (band) | 3.07× | Music & Radio |
| Birthday Gifts | 2× | Kids & Family |
| Snow White (Fables) | 2.58× | Literature |
| Stradivarius | 1.69× | Shopping |
| Personalised Gifts | 1.86× | Home & Garden |
| Gran Torino | 4.74× | Movies & TV |
| Home Delivery | 2.47× | Food & Beverages |
| Esra Erol | 4.67× | Movies & TV |
| The Client (1994 film) | 5.75× | Movies & TV |
| Zagreb | 3.2× | Travel & Leisure |
| Hobby Lobby | 4.76× | Home & Garden |
| Hamar | 11.36× | Travel & Leisure |
| Goon | 3.97× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.72 |
| Tradition | CONSERVATISM | 1.51 |
| Community Orientation | OPEN | 1.42 |
| Pet Ownership | JOY | 1.21 |
| Need for Security | CONSERVATISM | 1.19 |
| LGBTQ+ Identity | OPEN | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 42.1% |
| United Kingdom | 7.7% |
| Germany | 4.5% |
See Blu-ray Disc audiences in other countries
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Blu-ray Disc have in Germany?
Blu-ray Disc has an estimated audience of 1,827,105 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Blu-ray Disc fans?
38.7% of Blu-ray Disc fans are female, 61.3% are male, with an average age of 40.3 years.
Which brands do Blu-ray Disc fans like most?
Blu-ray Disc fans show strongest brand affinity for Google Home (12.95×), Unique Gifts (2.16×), and KLIX (AM) (3.49×) over the country average.
Where do Blu-ray Disc fans live in Germany?
Blu-ray Disc fans in Germany are most concentrated in Nordrhein-Westfalen (reach 480,665), Bayern (reach 239,851), and Baden-Württemberg (reach 229,158). These three regions account for the largest share of the active audience.
What other brands do Blu-ray Disc fans also like?
Beyond Blu-ray Disc itself, the audience over-indexes on Unique Gifts (2.16×), KLIX (AM) (3.49×), Moroccan riad (7.84×), and Kyokushin (12.95×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Blu-ray Disc. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.