A data profile of the people who buy, follow and care about Blu-ray Disc in United Kingdom — modelled from more than twelve digital signal sources. Blu-ray Disc has an estimated audience of 3,146,995 people in United Kingdom.
The average Blu-ray Disc fan in United Kingdom is 41.1 years old, balanced, and lives primarily in South East.
The audience is concentrated in South East, Yorkshire and the Humber, East of England.
Top brand affinities include Alexander Skarsgård, Margot Robbie, HMV, with strongest over-indexing on Alexander Skarsgård (8.7× the country average).
Demographically, the Blu-ray Disc audience skews balanced with an average age of 41.1, and over-indexes on personality traits such as Patriotism, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Blu-ray Disc fan in United Kingdom is balanced, around 41.1 years old, with strong Patriotism tendencies and a notable affinity for Alexander Skarsgård.
The key figures that characterise the Blu-ray Disc profile in United Kingdom.
45.6% are female, 54.4% are male, average age 41.1.
| Metric | Value |
|---|---|
| Female | 45.6% |
| Male | 54.4% |
| Average age | 41.1 |
| Estimated audience size | 3,146,995 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 25% | |
| 50+ | 21% |
of the worldwide Blu-ray Disc audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 42.1% |
| United Kingdom | 7.7% |
| Germany | 4.5% |
Where the Blu-ray Disc audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~200K | 1.37× | |
| 02 | Yorkshire and the Humber | ~300K | 1.20× | |
| 03 | North East | ~100K | 1.08× | |
| 04 | South East | ~400K | 0.99× | |
| 05 | East Midlands | ~200K | 0.97× | |
| 06 | South West | ~200K | 0.95× | |
| 07 | East of England | ~300K | 0.89× | |
| 08 | North West | ~300K | 0.76× |
The strongest cross-interests of the Blu-ray Disc audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Alexander Skarsgård | Movies & TV | 8.70× | ||
| 02 | Peter Dinklage | Movies & TV | 7.40× | ||
| 03 | Eiza González | Movies & TV | 7.29× | ||
| 04 | Margot Robbie | Movies & TV | 5.19× | ||
| 05 | Daniel Craig | Movies & TV | 4.92× | ||
| 06 | Liam Neeson | Movies & TV | 4.54× | ||
| 07 | HMV | Music & Radio | 4.33× | ||
| 08 | Emily Blunt | Movies & TV | 4.03× | ||
| 09 | Steam | Games | 3.79× | ||
| 10 | Bruce Willis | Movies & TV | 3.45× | ||
| 11 | Sketch comedy | Movies & TV | 3.36× | ||
| 12 | Movie theater | Movies & TV | 2.99× | ||
| 13 | Betfair | Games | 2.73× | ||
| 14 | Wikipedia | Internet & Social Media | 2.63× | ||
| 15 | Satire | Literature | 2.53× | ||
| 16 | Esso | Cars & Mobility | 2.19× | ||
| 17 | William Hill (bookmaker) | Games | 2.13× | ||
| 18 | Hobby | Home & Garden | 1.65× | ||
| 19 | Distilled beverage | Food & Beverages | 1.57× | ||
| 20 | Politics | Politics & Society | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.69× | |
| Need for Security | CONSERVATISM | 1.29× | |
| Convenience Orientation | PREMIUM | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.75× | |
| Luxury Orientation | PREMIUM | 0.75× | |
| Pet Ownership | JOY | 0.76× |
Blu-ray Disc has an estimated audience of 3,146,995 people in United Kingdom, concentrated in South East and Yorkshire and the Humber.
45.6% of Blu-ray Disc fans are female, 54.4% are male, with an average age of 41.1 years.
Blu-ray Disc fans show strongest brand affinity for Alexander Skarsgård (8.7×), Margot Robbie (5.19×), and HMV (4.33×) over the country average.
Blu-ray Disc fans in United Kingdom are most concentrated in South East (reach ~400K), Yorkshire and the Humber (reach ~300K), and East of England (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Blu-ray Disc itself, the audience over-indexes on Margot Robbie (5.19×), HMV (4.33×), Wikipedia (2.63×), and Betfair (2.73×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Blu-ray Disc. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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