Rascasse Audience Intelligence

Home video Audience in United States

A data profile of the people who buy, follow and care about Home video in United States — modelled from more than twelve digital signal sources. Home video has an estimated audience of 5,074,132 people in United States.

#3761among Topic in United States#656in Movies & TV

The average Home video fan in United States is 39.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Web server, Surround sound, Berlin Wall, with strongest over-indexing on Web server (7× the country average).

Demographically, the Home video audience skews balanced with an average age of 39.8, and over-indexes on personality traits such as Patriotism, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Home video fan in United States is balanced, around 39.8 years old, with strong Patriotism tendencies and a notable affinity for Web server.

Category: Movies & TV · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Home video profile in United States.

Audience size
5.1M
in United States
Gender
52.6%♀
47.4% male
Age
39.8
average years
Country rank
#6615
Topic in United States
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Home video fans

52.6% are female, 47.4% are male, average age 39.8.

Fig. 02

Gender split

52.6%
Female
47.4%
Male
Demographic split for Home video audience in United States
MetricValue
Female52.6%
Male47.4%
Average age39.8
Estimated audience size5,074,132
Fig. 03

Age distribution

Ø 39.8
average years
Age distribution of the Home video audience in United States
Age bracketShare%
16-1921%
20-2917%
30-3918%
40-4921%
50+23%
Fig. 04

Worldwide distribution

15.4%

of the worldwide Home video audience comes from United States.

Worldwide audience distribution share by country for Home video
CountryShare
United States15.4%
India9.7%
Indonesia6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Home video audience in United States is strongest.

Fig. 05

Top regions by affinity

Home video fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~100K1.94×
02Tennessee~100K1.17×
03Georgia~200K1.16×
04Kentucky~70K1.16×
05Louisiana~70K1.12×
06Mississippi~50K1.09×
07Arkansas~50K1.09×
08Arizona~100K1.08×
09Missouri~90K1.08×
10Oklahoma~60K1.08×
11New Hampshire~20K1.08×
12North Carolina~200K1.07×
13Indiana~100K1.07×
14South Dakota~10K1.07×
15Kansas~40K1.06×
16Alaska~10K1.06×
17North Dakota~10K1.06×
18Ohio~200K1.04×
19West Virginia~20K1.04×
20Illinois~200K1.03×
21Washington~100K1.01×
22South Carolina~80K1.00×
23Oregon~60K1.00×
24California~600K0.99×
25New York~300K0.99×
26Pennsylvania~200K0.98×
27Michigan~100K0.98×
28Nebraska~20K0.98×
29Montana~10K0.98×
30Vermont~9K0.98×
31Texas~400K0.96×
32Connecticut~50K0.96×
33Iowa~40K0.96×
34New Mexico~20K0.96×
35Idaho~20K0.95×
36Maine~20K0.94×
37Rhode Island~20K0.94×
38Minnesota~70K0.93×
39Virginia~100K0.92×
40Florida~300K0.91×
41Colorado~70K0.91×
42Delaware~10K0.91×
43Nevada~40K0.90×
44Hawaii~20K0.90×
45Washington, District of Columbia~10K0.90×
46Utah~40K0.89×
47Maryland~80K0.88×
48Massachusetts~90K0.87×
49Wisconsin~70K0.87×
50New Jersey~100K0.84×
Fig. 06

Affinity by region

Affinity by region — Home video, United States
0.84×1.00×1.94×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Home video audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Home video audience
#·InterestCategoryAffinity×
01Surround soundTechnology & Electronics9.22×
02Berlin WallTravel & Leisure7.08×
03Web serverTechnology & Electronics7.00×
04Atlético MadridSports4.89×
05FanaticsFashion & Accessoires3.44×
06Non-alcoholic beverageFood & Beverages2.98×
07Internet celebrityInternet & Social Media2.92×
08Virtual realityTechnology & Electronics2.60×
09Massively multiplayer online gamesGames2.57×
10Britney SpearsMusic & Radio2.55×
11Detroit TigersSports2.26×
12Rail transportTravel & Leisure2.25×
13Apple TVMovies & TV2.19×
14Online newspaperNews1.96×
15Pizza HutFood & Beverages1.73×
16RadioTechnology & Electronics1.69×
17SubwayFood & Beverages1.68×
18J. C. PenneyShopping1.67×
19Las VegasTravel & Leisure1.66×
20Subscription business modelShopping1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Home video audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Home video audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.72×
TraditionCONSERVATISM1.37×
Urban LifestyleOPEN1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Home video audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.63×
Luxury OrientationPREMIUM0.68×
Sports ActivityPOWER0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Home video have in United States?

Home video has an estimated audience of 5,074,132 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Home video fans?

52.6% of Home video fans are female, 47.4% are male, with an average age of 39.8 years.

03

Which brands do Home video fans like most?

Home video fans show strongest brand affinity for Web server (7×), Surround sound (9.22×), and Berlin Wall (7.08×) over the country average.

04

Where do Home video fans live in United States?

Home video fans in United States are most concentrated in California (reach ~600K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Home video fans also like?

Beyond Home video itself, the audience over-indexes on Surround sound (9.22×), Berlin Wall (7.08×), Britney Spears (2.55×), and Internet celebrity (2.92×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See Home video audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Home video. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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