Home video Audience in United States

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Home video has an estimated audience of 5,074,132 people in United States. 52.6% are female, 47.4% are male, average age 39.8. Top regions: California, Texas, Florida. Top brand affinities: Nationality, Minnesota, Home construction, 3D printing, Litter box.

The average Home video fan in United States is 39.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Nationality, Minnesota, Home construction, with strongest over-indexing on Nationality (4.56× the country average). Demographically, the Home video audience skews balanced with an average age of 39.8, and over-indexes on personality traits such as Extroversion, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Topic

Demographics of Home video fans

Demographic split for Home video audience in United States
MetricValue
Female52.6%
Male47.4%
Average age39.8
Estimated audience size5,074,132

Audience persona

The typical Home video fan in United States is balanced, around 39.8 years old, with strong Extroversion tendencies and a notable affinity for Nationality.

Top regions in United States

Top regions ranked by reach for Home video in United States
RegionReachAffinity
California538,4270.96×
Texas432,8960.99×
Florida308,1760.9×
New York303,9591.07×
Georgia195,7691.25×
Illinois190,5681.13×
North Carolina182,5141.2×
Alabama180,1722.54×
Pennsylvania162,5420.95×
Ohio159,0521.02×
Michigan131,5070.99×
Tennessee120,3291.18×
Virginia117,5420.95×
Washington104,7851.03×
Indiana101,5661.1×
New Jersey98,9780.77×
Arizona98,2570.95×
Missouri93,3891.14×
Massachusetts84,6720.85×
Kentucky79,9551.26×
Colorado77,0180.96×
Maryland76,2100.87×
South Carolina75,5460.99×
Louisiana75,1611.15×
Minnesota66,8500.92×
Oklahoma64,9941.15×
Wisconsin64,3570.84×
Oregon60,9721.05×
Arkansas46,5211.11×
Mississippi45,6341.09×
Nevada42,4910.87×
Iowa41,6991×
Connecticut40,7980.8×
Kansas40,5011.01×
Utah34,9100.77×
Nebraska26,9081.06×
New Hampshire25,9521.3×
West Virginia24,0861.02×
New Mexico21,8100.86×
Idaho18,8200.74×
Maine14,2410.78×
Hawaii14,1650.65×
Montana13,4310.95×
Alaska12,9421.19×
Washington, District of Columbia12,0730.79×
Rhode Island11,7930.73×
South Dakota11,6660.99×
North Dakota9,2940.89×
Delaware9,2410.66×
Wyoming6,4950.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Home video audience
BrandAffinityCategory
Nationality4.56×Politics & Society
Minnesota3.52×Travel & Leisure
Home construction1.63×Home & Garden
3D printing2.35×Technology & Electronics
Litter box1.92×Pets & Animals
Urban Outfitters1.54×Shopping
edureka24.84×Business & Career
Winemaking2.74×Food & Beverages
Justice1.69×Politics & Society
IS (Infinite Stratos)2×Literature
Buying and Selling Real Estate4.05×Home & Garden
Panama1.85×Travel & Leisure
Buying a House3.29×Home & Garden
JTV (Indonesia)2.43×
MK1.77×Music & Radio
South Yorkshire6.11×Travel & Leisure
Certified diabetes educator5.63×Business & Career
Penn & Teller3.48×Movies & TV
Erie County, New York3.81×Travel & Leisure
Spinal muscular atrophy3.63×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Home video audience
TraitClusterScore
ExtroversionTHRILL1.67
PatriotismCONSERVATISM1.49
TraditionCONSERVATISM1.48
Convenience OrientationPREMIUM1.46
LGBTQ+ IdentityOPEN1.41
Urban LifestyleOPEN1.41

Worldwide distribution

Worldwide audience distribution share by country for Home video
CountryShare
United States15.4%
India9.7%
Indonesia6.8%

See Home video audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Home video have in United States?

Home video has an estimated audience of 5,074,132 people in United States, concentrated in California and Texas.

What is the gender split and age of Home video fans?

52.6% of Home video fans are female, 47.4% are male, with an average age of 39.8 years.

Which brands do Home video fans like most?

Home video fans show strongest brand affinity for Nationality (4.56×), Minnesota (3.52×), and Home construction (1.63×) over the country average.

Where do Home video fans live in United States?

Home video fans in United States are most concentrated in California (reach 538,427), Texas (reach 432,896), and Florida (reach 308,176). These three regions account for the largest share of the active audience.

What other brands do Home video fans also like?

Beyond Home video itself, the audience over-indexes on Minnesota (3.52×), Home construction (1.63×), 3D printing (2.35×), and Litter box (1.92×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Home video. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.