Home video Audience in Germany
Home video has an estimated audience of 1,364,902 people in Germany. 52.1% are female, 47.9% are male, average age 40.1. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Progressive rock, Oral, Kazakhstan, Grimma, Kyokushin, Moroccan riad.
The average Home video fan in Germany is 40.1 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Progressive rock, Oral, Kazakhstan, Grimma, with strongest over-indexing on Progressive rock (3.84× the country average). Demographically, the Home video audience skews balanced with an average age of 40.1, and over-indexes on personality traits such as Quality Awareness, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Topic
Demographics of Home video fans
| Metric | Value |
|---|---|
| Female | 52.1% |
| Male | 47.9% |
| Average age | 40.1 |
| Estimated audience size | 1,364,902 |
Audience persona
The typical Home video fan in Germany is balanced, around 40.1 years old, with strong Quality Awareness tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 287,592 | 0.96× |
| Bayern | 163,190 | 0.74× |
| Niedersachsen | 153,199 | 1.16× |
| Hessen | 145,208 | 1.4× |
| Baden-Württemberg | 143,425 | 0.77× |
| Schleswig-Holstein | 75,011 | 1.53× |
| Rheinland-Pfalz | 68,119 | 1× |
| Berlin | 59,115 | 0.97× |
| Sachsen | 52,345 | 0.78× |
| Brandenburg | 42,852 | 1.01× |
| Hamburg | 33,405 | 1.08× |
| Sachsen-Anhalt | 32,364 | 0.92× |
| Thüringen | 29,516 | 0.85× |
| Mecklenburg-Vorpommern | 24,398 | 0.94× |
| Bremen | 14,281 | 1.22× |
| Saarland | 11,319 | 0.68× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 3.84× | Music & Radio |
| Oral, Kazakhstan | 15.17× | Travel & Leisure |
| Grimma | 14.7× | Travel & Leisure |
| Kyokushin | 15.17× | Sports |
| Moroccan riad | 8.78× | Politics & Society |
| Litter box | 1.76× | Pets & Animals |
| Home Office | 1.6× | Business & Career |
| Unique Gifts | 1.59× | Shopping |
| The Client (1994 film) | 7.33× | Movies & TV |
| Israel | 1.96× | Travel & Leisure |
| Urban Outfitters | 1.57× | Shopping |
| Coworking | 3.68× | Business & Career |
| Birthday Gifts | 1.51× | Kids & Family |
| 3D printing | 1.83× | Technology & Electronics |
| Natural rubber | 1.91× | Cars & Mobility |
| KLIX (AM) | 2.03× | Music & Radio |
| Zagreb | 3.12× | Travel & Leisure |
| Eindhoven | 1.65× | Travel & Leisure |
| Time (magazine) | 1.52× | News |
| Hobby Lobby | 5.1× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 4.68 |
| Patriotism | CONSERVATISM | 1.87 |
| Spirituality | BALANCE | 1.59 |
| Tradition | CONSERVATISM | 1.41 |
| Sports Activity | POWER | 1.39 |
| Pet Ownership | JOY | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.4% |
| India | 9.7% |
| Indonesia | 6.8% |
See Home video audiences in other countries
More Movies & TV audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Home video have in Germany?
Home video has an estimated audience of 1,364,902 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Home video fans?
52.1% of Home video fans are female, 47.9% are male, with an average age of 40.1 years.
Which brands do Home video fans like most?
Home video fans show strongest brand affinity for Progressive rock (3.84×), Oral, Kazakhstan (15.17×), and Grimma (14.7×) over the country average.
Where do Home video fans live in Germany?
Home video fans in Germany are most concentrated in Nordrhein-Westfalen (reach 287,592), Bayern (reach 163,190), and Niedersachsen (reach 153,199). These three regions account for the largest share of the active audience.
What other brands do Home video fans also like?
Beyond Home video itself, the audience over-indexes on Oral, Kazakhstan (15.17×), Grimma (14.7×), Kyokushin (15.17×), and Moroccan riad (8.78×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Home video. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.