Rascasse Audience Intelligence

Home video Audience in Germany

A data profile of the people who buy, follow and care about Home video in Germany — modelled from more than twelve digital signal sources. Home video has an estimated audience of 1,364,902 people in Germany.

#2564among Topic in Germany#487in Movies & TV

The average Home video fan in Germany is 40.1 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Digital printing, Tagesschau, Hacksaw Ridge, with strongest over-indexing on Digital printing (15.17× the country average).

Demographically, the Home video audience skews balanced with an average age of 40.1, and over-indexes on personality traits such as Quality Awareness, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Home video fan in Germany is balanced, around 40.1 years old, with strong Quality Awareness tendencies and a notable affinity for Digital printing.

Category: Movies & TV · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Home video profile in Germany.

Audience size
1.4M
in Germany
Gender
52.1%♀
47.9% male
Age
40.1
average years
Country rank
#4869
Topic in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Home video fans

52.1% are female, 47.9% are male, average age 40.1.

Fig. 02

Gender split

52.1%
Female
47.9%
Male
Demographic split for Home video audience in Germany
MetricValue
Female52.1%
Male47.9%
Average age40.1
Estimated audience size1,364,902
Fig. 03

Age distribution

Ø 40.1
average years
Age distribution of the Home video audience in Germany
Age bracketShare%
16-1914%
20-2920%
30-3925%
40-4924%
50+17%
Fig. 04

Worldwide distribution

4.1%

of the worldwide Home video audience comes from Germany.

Worldwide audience distribution share by country for Home video
CountryShare
United States15.4%
India9.7%
Indonesia6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Home video audience in Germany is strongest.

Fig. 05

Top regions by affinity

Home video fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~100K1.36×
02Schleswig-Holstein~60K1.23×
03Bremen~10K1.08×
04Niedersachsen~100K1.05×
05Hamburg~30K1.02×
06Saarland~20K1.01×
07Mecklenburg-Vorpommern~30K0.99×
08Brandenburg~40K0.98×
09Sachsen-Anhalt~30K0.98×
10Rheinland-Pfalz~70K0.97×
11Thüringen~30K0.96×
12Berlin~60K0.95×
13Nordrhein-Westfalen~300K0.92×
14Sachsen~60K0.90×
15Bayern~200K0.86×
16Baden-Württemberg~200K0.84×
Fig. 06

Affinity by region

Affinity by region — Home video, Germany
0.84×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Home video audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Home video audience
#·InterestCategoryAffinity×
01Digital printingArts & Culture15.17×
02Starship Troopers (film)Movies & TV15.17×
03The EqualizerMovies & TV15.17×
04Justified (TV series)Movies & TV15.17×
05Point BreakMovies & TV15.17×
06Neil Patrick HarrisMovies & TV15.17×
07SharknadoMovies & TV15.17×
08Melissa Joan HartMovies & TV15.00×
09Hacksaw RidgeMovies & TV14.79×
10Jack Ryan (film series)Movies & TV14.33×
11BulthaupHome & Garden14.00×
12Vincent D'OnofrioMovies & TV9.75×
13Liza MinnelliMusic & Radio9.66×
14Person of Interest (TV series)Movies & TV9.17×
15kino.deMovies & TV7.68×
16Italo discoMusic & Radio6.78×
17Nina ChubaMusic & Radio3.73×
18Ornamental plantHome & Garden2.92×
19TransfermarktSports2.21×
20TagesschauMovies & TV2.20×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Home video audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Home video audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM4.15×
SpiritualityBALANCE1.99×
PatriotismCONSERVATISM1.76×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Home video audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.58×
Design AffinityPREMIUM0.60×
Price SensitivityPREMIUM0.63×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Home video have in Germany?

Home video has an estimated audience of 1,364,902 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Home video fans?

52.1% of Home video fans are female, 47.9% are male, with an average age of 40.1 years.

03

Which brands do Home video fans like most?

Home video fans show strongest brand affinity for Digital printing (15.17×), Tagesschau (2.2×), and Hacksaw Ridge (14.79×) over the country average.

04

Where do Home video fans live in Germany?

Home video fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Home video fans also like?

Beyond Home video itself, the audience over-indexes on Tagesschau (2.2×), Hacksaw Ridge (14.79×), Person of Interest (TV series) (9.17×), and Starship Troopers (film) (15.17×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in Germany

See Home video audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Home video. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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