Dead Island 2 Audience in Germany
Dead Island 2 has an estimated audience of 1,267,118 people in Germany. 33.9% are female, 66.1% are male, average age 33.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Dying Light, Psychological horror, 28 Weeks Later, Google Drive, Silent Hill (film).
The average Dead Island 2 fan in Germany is 33.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Dying Light, Psychological horror, 28 Weeks Later, with strongest over-indexing on Dying Light (52.51× the country average). Demographically, the Dead Island 2 audience skews more male with an average age of 33.4, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Games · Type: Video / Board Game · Subtype: Video game
Demographics of Dead Island 2 fans
| Metric | Value |
|---|---|
| Female | 33.9% |
| Male | 66.1% |
| Average age | 33.4 |
| Estimated audience size | 1,267,118 |
Audience persona
The typical Dead Island 2 fan in Germany is more male, around 33.4 years old, with strong Patriotism tendencies and a notable affinity for Dying Light.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 307,521 | 1.11× |
| Bayern | 166,826 | 0.82× |
| Baden-Württemberg | 138,249 | 0.8× |
| Niedersachsen | 129,954 | 1.06× |
| Hessen | 90,651 | 0.94× |
| Sachsen | 65,158 | 1.05× |
| Rheinland-Pfalz | 59,811 | 0.94× |
| Berlin | 50,808 | 0.9× |
| Schleswig-Holstein | 47,231 | 1.04× |
| Brandenburg | 40,237 | 1.02× |
| Sachsen-Anhalt | 39,865 | 1.21× |
| Thüringen | 32,783 | 1.02× |
| Hamburg | 26,126 | 0.91× |
| Mecklenburg-Vorpommern | 24,881 | 1.03× |
| Saarland | 17,311 | 1.11× |
| Bremen | 11,325 | 1.05× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dying Light | 52.51× | Games |
| Psychological horror | 23.13× | Health |
| 28 Weeks Later | 19.36× | Movies & TV |
| Google Drive | 5.68× | Technology & Electronics |
| Silent Hill (film) | 12.75× | Movies & TV |
| Dead Island | 25.99× | Games |
| Office 365 | 5.77× | Technology & Electronics |
| Instant Gaming | 5.45× | Games |
| Role-playing games | 3.84× | Games |
| Action role-playing game | 4.69× | Games |
| Final Fantasy | 6.31× | Games |
| 7 Days to Die | 27.38× | Games |
| Scandal (TV series) | 6.89× | Movies & TV |
| Transfermarkt | 1.98× | Sports |
| Game of Thrones | 2.04× | Movies & TV |
| Lieferando.de | 1.67× | Food & Beverages |
| TK Maxx | 1.76× | Shopping |
| Electric guitar | 3.01× | Music & Radio |
| House music | 1.92× | Music & Radio |
| Street photography | 2.57× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.3 |
| Early Adopter Mentality | POWER | 1.07 |
| Extroversion | THRILL | 0.99 |
| Social Media Usage | JOY | 0.98 |
| Risk Appetite | THRILL | 0.96 |
| Family Orientation | CONSERVATISM | 0.96 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 32.9% |
| Germany | 13.3% |
| United Kingdom | 7.4% |
See Dead Island 2 audiences in other countries
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Frequently asked questions
How many fans does Dead Island 2 have in Germany?
Dead Island 2 has an estimated audience of 1,267,118 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Dead Island 2 fans?
33.9% of Dead Island 2 fans are female, 66.1% are male, with an average age of 33.4 years.
Which brands do Dead Island 2 fans like most?
Dead Island 2 fans show strongest brand affinity for Dying Light (52.51×), Psychological horror (23.13×), and 28 Weeks Later (19.36×) over the country average.
Where do Dead Island 2 fans live in Germany?
Dead Island 2 fans in Germany are most concentrated in Nordrhein-Westfalen (reach 307,521), Bayern (reach 166,826), and Baden-Württemberg (reach 138,249). These three regions account for the largest share of the active audience.
What other brands do Dead Island 2 fans also like?
Beyond Dead Island 2 itself, the audience over-indexes on Psychological horror (23.13×), 28 Weeks Later (19.36×), Google Drive (5.68×), and Silent Hill (film) (12.75×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Dead Island 2. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.