Rascasse Audience Intelligence

Dead Island 2 Audience in United States

A data profile of the people who buy, follow and care about Dead Island 2 in United States — modelled from more than twelve digital signal sources. Dead Island 2 has an estimated audience of 3,137,244 people in United States.

#53among Video game in United States#79among Video / Board Game in United States#198in Games

The average Dead Island 2 fan in United States is 32.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Dead Island, Dying Light, Until Dawn, with strongest over-indexing on Dead Island (161.06× the country average).

Demographically, the Dead Island 2 audience skews more male with an average age of 32.7, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dead Island 2 fan in United States is more male, around 32.7 years old, with strong Patriotism tendencies and a notable affinity for Dead Island.

Category: Games · Type: Video / Board Game · Subtype: Video game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dead Island 2 profile in United States.

Audience size
3.1M
in United States
Gender
27.8%♀
72.2% male
Age
32.7
average years
Country rank
#9915
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

-47%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dead Island 2 fans

27.8% are female, 72.2% are male, average age 32.7.

Fig. 02

Gender split

27.8%
Female
72.2%
Male
Demographic split for Dead Island 2 audience in United States
MetricValue
Female27.8%
Male72.2%
Average age32.7
Estimated audience size3,137,244
Fig. 03

Age distribution

Ø 32.7
average years
Age distribution of the Dead Island 2 audience in United States
Age bracketShare%
16-1933%
20-2927%
30-3919%
40-4912%
50+9%
Fig. 04

Worldwide distribution

31.7%

of the worldwide Dead Island 2 audience comes from United States.

Worldwide audience distribution share by country for Dead Island 2
CountryShare
United States31.7%
Germany15.1%
United Kingdom7.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dead Island 2 audience in United States is strongest.

Fig. 05

Top regions by affinity

Dead Island 2 fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~20K1.49×
02Oklahoma~50K1.34×
03Kentucky~50K1.33×
04Alaska~9K1.31×
05Arizona~80K1.26×
06Arkansas~30K1.24×
07Alabama~50K1.16×
08Oregon~40K1.16×
09Kansas~30K1.14×
10Indiana~60K1.13×
11Ohio~100K1.10×
12Missouri~60K1.10×
13New Mexico~20K1.10×
14Washington~70K1.09×
15Tennessee~70K1.08×
16Nevada~30K1.08×
17North Dakota~7K1.07×
18Iowa~30K1.06×
19Idaho~20K1.06×
20Mississippi~30K1.05×
21Texas~300K1.04×
22Michigan~80K1.03×
23Louisiana~40K1.03×
24Maine~10K1.02×
25California~300K0.99×
26Nebraska~20K0.98×
27North Carolina~90K0.97×
28New Hampshire~10K0.96×
29Montana~8K0.96×
30Wisconsin~50K0.95×
31South Dakota~7K0.94×
32Colorado~50K0.93×
33Pennsylvania~100K0.92×
34Illinois~100K0.92×
35South Carolina~40K0.90×
36Utah~30K0.90×
37Vermont~5K0.90×
38Georgia~90K0.88×
39Virginia~70K0.88×
40Florida~200K0.86×
41Rhode Island~9K0.86×
42Minnesota~40K0.85×
43Connecticut~30K0.84×
44Delaware~7K0.84×
45Maryland~40K0.82×
46Hawaii~10K0.81×
47Massachusetts~50K0.78×
48New York~100K0.75×
49New Jersey~60K0.71×
50Washington, District of Columbia~6K0.63×
Fig. 06

Affinity by region

Affinity by region — Dead Island 2, United States
0.63×1.00×1.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dead Island 2 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dead Island 2 audience
#·InterestCategoryAffinity×
01Dead IslandGames161.06×
02Dying LightGames68.84×
03Alice: Madness ReturnsGames62.12×
04Until DawnGames50.12×
05Ark: Survival EvolvedGames31.17×
06Borderlands (series)Games27.82×
07Five Nights at Freddy'sGames18.46×
08Red Dead RedemptionGames17.08×
09The Salvation ArmyPolitics & Society16.91×
1028 Days LaterMovies & TV13.66×
11International educationBusiness & Career11.86×
12Action role-playing gameGames8.70×
13Apocalyptic and post-apocalyptic fictionLiterature7.25×
14Psychological thrillerLiterature6.67×
15Action-adventure gameGames5.65×
16Collectible card gameGames5.15×
17Role-playing gamesGames3.94×
18Anime and manga fandomLiterature3.69×
19Mobile gameGames3.19×
20SupermanMovies & TV1.99×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dead Island 2 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dead Island 2 audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.95×
Family OrientationCONSERVATISM1.52×
Early Adopter MentalityPOWER1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dead Island 2 audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.64×
DIY MentalityTHRILL0.71×
Design AffinityPREMIUM0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dead Island 2 have in United States?

Dead Island 2 has an estimated audience of 3,137,244 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Dead Island 2 fans?

27.8% of Dead Island 2 fans are female, 72.2% are male, with an average age of 32.7 years.

03

Which brands do Dead Island 2 fans like most?

Dead Island 2 fans show strongest brand affinity for Dead Island (161.06×), Dying Light (68.84×), and Until Dawn (50.12×) over the country average.

04

Where do Dead Island 2 fans live in United States?

Dead Island 2 fans in United States are most concentrated in California (reach ~300K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Dead Island 2 fans also like?

Beyond Dead Island 2 itself, the audience over-indexes on Dying Light (68.84×), Until Dawn (50.12×), Action role-playing game (8.7×), and Red Dead Redemption (17.08×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Dead Island 2. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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