Dead Island 2 Audience in United States

Dead Island 2 logo

Dead Island 2 has an estimated audience of 3,128,645 people in United States. 35.9% are female, 64.1% are male, average age 32.9. Top regions: California, Texas, Florida. Top brand affinities: Grinch, Personalised Gifts, Grammarly, Gordita, Pro-Ject.

The average Dead Island 2 fan in United States is 32.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Grinch, Personalised Gifts, Grammarly, with strongest over-indexing on Grinch (45.38× the country average). Demographically, the Dead Island 2 audience skews more male with an average age of 32.9, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game · Subtype: Video game

Demographics of Dead Island 2 fans

Demographic split for Dead Island 2 audience in United States
MetricValue
Female35.9%
Male64.1%
Average age32.9
Estimated audience size3,128,645

Audience persona

The typical Dead Island 2 fan in United States is more male, around 32.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Grinch.

Top regions in United States

Top regions ranked by reach for Dead Island 2 in United States
RegionReachAffinity
California352,8361.03×
Texas295,1521.1×
Florida189,3670.89×
New York137,5970.79×
Ohio109,5621.14×
Illinois102,8900.99×
Pennsylvania98,6930.94×
North Carolina94,6151.01×
Arizona89,1441.4×
Georgia87,5170.91×
Michigan86,7331.06×
Washington69,9971.12×
Tennessee69,5401.11×
Virginia69,2020.91×
Indiana65,2511.14×
New Jersey57,3870.72×
Missouri55,1381.09×
Alabama54,1541.24×
Kentucky51,7371.32×
Massachusetts49,8340.81×
Oklahoma47,4191.36×
Colorado46,4070.94×
Wisconsin45,0980.96×
Maryland43,6190.81×
South Carolina42,7680.91×
Louisiana41,4211.03×
Oregon41,0761.15×
Minnesota37,9780.85×
Nevada33,1461.1×
Arkansas31,5101.22×
Connecticut26,7930.85×
Iowa26,7491.04×
Kansas25,6741.04×
Mississippi25,5700.99×
Utah24,7730.88×
West Virginia21,8081.5×
New Mexico16,9421.08×
Idaho16,7081.06×
Nebraska15,3390.98×
New Hampshire11,7750.96×
Maine11,3291.01×
Hawaii9,6000.71×
Alaska9,2021.37×
Rhode Island7,9630.8×
Montana7,9460.92×
North Dakota6,7231.05×
Delaware6,6330.77×
South Dakota5,8920.81×
Washington, District of Columbia4,9690.53×
Vermont4,1720.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dead Island 2 audience
BrandAffinityCategory
Grinch45.38×Movies & TV
Personalised Gifts13.27×Home & Garden
Grammarly10.16×Business & Career
Gordita20.21×Food & Beverages
Pro-Ject6.14×Music & Radio
Combat sport2.23×Sports
Elsword21.75×Games
Vocal harmony5.9×Music & Radio
Product design2.09×Business & Career
Urban Outfitters1.98×Shopping
Wikia3.09×Internet & Social Media
Google Photos2.14×Technology & Electronics
Progressive rock1.8×Music & Radio
Historic site3.33×Arts & Culture
Hog Hunting2.54×Sports
Monogram2.81×Home & Garden
Jaws3.6×Movies & TV
Passaic County, New Jersey5.84×Travel & Leisure
Winemaking2.49×Food & Beverages
Lebanon County, Pennsylvania11.84×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dead Island 2 audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.18
Early Adopter MentalityPOWER1.28
Family OrientationCONSERVATISM1.26
PatriotismCONSERVATISM1.19
ExtroversionTHRILL1.17
Social Media UsageJOY1.14

Worldwide distribution

Worldwide audience distribution share by country for Dead Island 2
CountryShare
United States32.9%
Germany13.3%
United Kingdom7.4%

See Dead Island 2 audiences in other countries

More Video game audiences in United States

Frequently asked questions

How many fans does Dead Island 2 have in United States?

Dead Island 2 has an estimated audience of 3,128,645 people in United States, concentrated in California and Texas.

What is the gender split and age of Dead Island 2 fans?

35.9% of Dead Island 2 fans are female, 64.1% are male, with an average age of 32.9 years.

Which brands do Dead Island 2 fans like most?

Dead Island 2 fans show strongest brand affinity for Grinch (45.38×), Personalised Gifts (13.27×), and Grammarly (10.16×) over the country average.

Where do Dead Island 2 fans live in United States?

Dead Island 2 fans in United States are most concentrated in California (reach 352,836), Texas (reach 295,152), and Florida (reach 189,367). These three regions account for the largest share of the active audience.

What other brands do Dead Island 2 fans also like?

Beyond Dead Island 2 itself, the audience over-indexes on Personalised Gifts (13.27×), Grammarly (10.16×), Gordita (20.21×), and Pro-Ject (6.14×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dead Island 2. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.