Happy Farm Audience in United States
Happy Farm has an estimated audience of 1,329,162 people in United States. 56.6% are female, 43.4% are male, average age 41.3. Top regions: Florida, New York, New Jersey. Top brand affinities: Nuts (film), UK garage, Combat sport, Product design, Home staging.
The average Happy Farm fan in United States is 41.3 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, New York, New Jersey. Top brand affinities include Nuts (film), UK garage, Combat sport, with strongest over-indexing on Nuts (film) (11.58× the country average). Demographically, the Happy Farm audience skews more female with an average age of 41.3, and over-indexes on personality traits such as LGBTQ+ Identity, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Games · Type: Video / Board Game · Subtype: Video game
Demographics of Happy Farm fans
| Metric | Value |
|---|---|
| Female | 56.6% |
| Male | 43.4% |
| Average age | 41.3 |
| Estimated audience size | 1,329,162 |
Audience persona
The typical Happy Farm fan in United States is more female, around 41.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Nuts (film).
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Florida | 194,234 | 2.16× |
| New York | 152,352 | 2.05× |
| New Jersey | 111,298 | 3.29× |
| California | 85,103 | 0.58× |
| North Carolina | 71,736 | 1.79× |
| Texas | 70,847 | 0.62× |
| Maryland | 51,418 | 2.25× |
| Ohio | 48,557 | 1.19× |
| Pennsylvania | 43,460 | 0.97× |
| Virginia | 38,027 | 1.17× |
| Illinois | 36,763 | 0.83× |
| Missouri | 30,199 | 1.41× |
| Georgia | 28,121 | 0.69× |
| Hawaii | 24,039 | 4.21× |
| Michigan | 23,637 | 0.68× |
| Tennessee | 22,445 | 0.84× |
| Wisconsin | 21,605 | 1.08× |
| Indiana | 18,710 | 0.77× |
| Minnesota | 17,789 | 0.93× |
| Louisiana | 15,617 | 0.91× |
| Arkansas | 15,066 | 1.38× |
| Washington | 14,079 | 0.53× |
| Iowa | 13,592 | 1.24× |
| South Carolina | 13,513 | 0.68× |
| Massachusetts | 12,736 | 0.49× |
| Arizona | 11,831 | 0.44× |
| Kentucky | 11,652 | 0.7× |
| Oklahoma | 10,787 | 0.73× |
| Colorado | 10,757 | 0.51× |
| Alabama | 10,026 | 0.54× |
| Kansas | 8,544 | 0.82× |
| Oregon | 7,701 | 0.51× |
| Connecticut | 7,251 | 0.54× |
| Mississippi | 6,965 | 0.64× |
| Washington, District of Columbia | 5,273 | 1.32× |
| Maine | 5,169 | 1.09× |
| Utah | 5,103 | 0.43× |
| West Virginia | 4,500 | 0.73× |
| Nevada | 4,000 | 0.31× |
| Idaho | 3,232 | 0.48× |
| New Hampshire | 3,090 | 0.59× |
| Alaska | 2,994 | 1.05× |
| Nebraska | 2,824 | 0.42× |
| New Mexico | 2,809 | 0.42× |
| Delaware | 2,672 | 0.73× |
| Montana | 2,610 | 0.71× |
| South Dakota | 2,576 | 0.84× |
| North Dakota | 2,508 | 0.92× |
| Wyoming | 2,427 | 1.23× |
| Rhode Island | 2,387 | 0.56× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nuts (film) | 11.58× | Movies & TV |
| UK garage | 10.75× | Music & Radio |
| Combat sport | 2.27× | Sports |
| Product design | 2.24× | Business & Career |
| Home staging | 5.77× | Home & Garden |
| Emilio Estefan | 15.49× | Music & Radio |
| Bridget Jones: The Edge of Reason | 21.33× | Movies & TV |
| Urban Outfitters | 1.75× | Shopping |
| Nebraska Cornhuskers football | 3.31× | Sports |
| Isometric exercise | 8.03× | Sports |
| Jaws | 4.17× | Movies & TV |
| Natural rubber | 1.54× | Cars & Mobility |
| JDSU | 2.18× | Business & Career |
| Bank account | 1.75× | Business & Career |
| Halsey, Oregon | 5.6× | Travel & Leisure |
| Grammarly | 3.07× | Business & Career |
| Nipsey Hussle | 3.48× | Music & Radio |
| Pro-Ject | 2.25× | Music & Radio |
| Jesse Plemons | 1.89× | Movies & TV |
| Historic site | 2.24× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.12 |
| Urban Lifestyle | OPEN | 1.57 |
| Early Adopter Mentality | POWER | 1.23 |
| Risk Appetite | THRILL | 1.22 |
| Tradition | CONSERVATISM | 1.16 |
| Pet Ownership | JOY | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 48.8% |
| Italy | 21.6% |
| India | 7.2% |
See Happy Farm audiences in other countries
More Video game audiences in United States
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- Crossword (17,651,059)
Frequently asked questions
How many fans does Happy Farm have in United States?
Happy Farm has an estimated audience of 1,329,162 people in United States, concentrated in Florida and New York.
What is the gender split and age of Happy Farm fans?
56.6% of Happy Farm fans are female, 43.4% are male, with an average age of 41.3 years.
Which brands do Happy Farm fans like most?
Happy Farm fans show strongest brand affinity for Nuts (film) (11.58×), UK garage (10.75×), and Combat sport (2.27×) over the country average.
Where do Happy Farm fans live in United States?
Happy Farm fans in United States are most concentrated in Florida (reach 194,234), New York (reach 152,352), and New Jersey (reach 111,298). These three regions account for the largest share of the active audience.
What other brands do Happy Farm fans also like?
Beyond Happy Farm itself, the audience over-indexes on UK garage (10.75×), Combat sport (2.27×), Product design (2.24×), and Home staging (5.77×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Happy Farm. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.