Rascasse Audience Intelligence

Happy Farm Audience in United States

A data profile of the people who buy, follow and care about Happy Farm in United States — modelled from more than twelve digital signal sources. Happy Farm has an estimated audience of 1,329,078 people in United States.

#127among Video game in United States#207among Video / Board Game in United States#413in Games

The average Happy Farm fan in United States is 41.3 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, New York, New Jersey.

Top brand affinities include Gender studies, Hay Day, Candy Crush Soda Saga, with strongest over-indexing on Gender studies (53.79× the country average).

Demographically, the Happy Farm audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Patriotism, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Happy Farm fan in United States is more female, around 41.3 years old, with strong Patriotism tendencies and a notable affinity for Gender studies.

Category: Games · Type: Video / Board Game · Subtype: Video game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Happy Farm profile in United States.

Audience size
1.3M
in United States
Gender
56.6%♀
43.4% male
Age
41.3
average years
Country rank
#19398
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Happy Farm fans

56.6% are female, 43.4% are male, average age 41.3.

Fig. 02

Gender split

56.6%
Female
43.4%
Male
Demographic split for Happy Farm audience in United States
MetricValue
Female56.6%
Male43.4%
Average age41.3
Estimated audience size1,329,078
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the Happy Farm audience in United States
Age bracketShare%
16-1920%
20-2914%
30-3917%
40-4922%
50+27%
Fig. 04

Worldwide distribution

49.8%

of the worldwide Happy Farm audience comes from United States.

Worldwide audience distribution share by country for Happy Farm
CountryShare
United States49.8%
Italy22.0%
India7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Happy Farm audience in United States is strongest.

Fig. 05

Top regions by affinity

Happy Farm fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~30K6.04×
02Maryland~90K3.81×
03New Jersey~90K2.74×
04New York~200K2.14×
05Florida~200K1.79×
06North Carolina~60K1.50×
07Maine~7K1.40×
08Washington, District of Columbia~5K1.20×
09Virginia~40K1.14×
10Missouri~20K1.11×
11Arkansas~10K1.11×
12Ohio~40K1.09×
13Iowa~10K1.07×
14Alaska~3K0.99×
15Vermont~2K0.98×
16Wisconsin~20K0.97×
17North Dakota~3K0.97×
18South Dakota~3K0.95×
19West Virginia~6K0.93×
20Montana~3K0.93×
21Delaware~3K0.93×
22Kansas~9K0.90×
23Rhode Island~4K0.90×
24New Hampshire~5K0.89×
25Pennsylvania~40K0.88×
26Louisiana~20K0.88×
27Idaho~6K0.87×
28Minnesota~20K0.86×
29Mississippi~9K0.86×
30New Mexico~6K0.86×
31Nebraska~6K0.85×
32Tennessee~20K0.83×
33Kentucky~10K0.83×
34Oklahoma~10K0.83×
35Indiana~20K0.80×
36South Carolina~20K0.79×
37Connecticut~10K0.78×
38Alabama~10K0.77×
39Nevada~10K0.77×
40Utah~9K0.77×
41Illinois~30K0.75×
42Oregon~10K0.75×
43Georgia~30K0.70×
44Michigan~20K0.70×
45Washington~20K0.69×
46Colorado~10K0.69×
47Arizona~20K0.66×
48Massachusetts~20K0.66×
49California~80K0.58×
50Texas~70K0.58×
Fig. 06

Affinity by region

Affinity by region — Happy Farm, United States
0.58×1.00×6.04×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Happy Farm audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Happy Farm audience
#·InterestCategoryAffinity×
01Hay DayGames68.05×
02Candy Crush Soda SagaGames57.09×
03Gender studiesPolitics & Society53.79×
04Temple RunGames38.60×
05ArtStationArts & Culture38.13×
06Fire EmblemGames35.32×
07Pokémon Trading Card GameGames29.23×
08Raspberry PiTechnology & Electronics24.10×
09Angry BirdsGames21.08×
10Cyberpunk 2077Games18.91×
11Rick and MortyMovies & TV16.91×
12Dungeons & DragonsGames16.47×
13Doctor StrangeLiterature13.93×
14Candy Crush SagaGames13.45×
15Guardians of the Galaxy (film)Movies & TV13.45×
16Animal CrossingGames13.34×
17Daniel CraigMovies & TV12.81×
18Video gamesGames4.70×
19Consumer electronicsTechnology & Electronics2.64×
20ClothingFashion & Accessoires2.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Happy Farm audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Happy Farm audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.25×
Urban LifestyleOPEN1.81×
IndividualismJOY1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Happy Farm audience · Rather not
TraitClusterDeviationScore
IndulgenceJOY0.77×
Career OrientationPOWER0.78×
Quality AwarenessPREMIUM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Happy Farm have in United States?

Happy Farm has an estimated audience of 1,329,078 people in United States, concentrated in Florida and New York.

02

What is the gender split and age of Happy Farm fans?

56.6% of Happy Farm fans are female, 43.4% are male, with an average age of 41.3 years.

03

Which brands do Happy Farm fans like most?

Happy Farm fans show strongest brand affinity for Gender studies (53.79×), Hay Day (68.05×), and Candy Crush Soda Saga (57.09×) over the country average.

04

Where do Happy Farm fans live in United States?

Happy Farm fans in United States are most concentrated in Florida (reach ~200K), New York (reach ~200K), and New Jersey (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Happy Farm fans also like?

Beyond Happy Farm itself, the audience over-indexes on Hay Day (68.05×), Candy Crush Soda Saga (57.09×), Rick and Morty (16.91×), and Pokémon Trading Card Game (29.23×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Video game audiences in United States

See Happy Farm audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Happy Farm. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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