Happy Farm Audience in United States

Happy Farm has an estimated audience of 1,329,162 people in United States. 56.6% are female, 43.4% are male, average age 41.3. Top regions: Florida, New York, New Jersey. Top brand affinities: Hay Day, Autism Awareness, Diabetes mellitus awareness, Microblogging, Dungeons & Dragons.

The average Happy Farm fan in United States is 41.3 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, New York, New Jersey. Top brand affinities include Hay Day, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on Hay Day (67.01× the country average). Demographically, the Happy Farm audience skews more female with an average age of 41.3, and over-indexes on personality traits such as LGBTQ+ Identity, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game · Subtype: Video game

Demographics of Happy Farm fans

Demographic split for Happy Farm audience in United States
MetricValue
Female56.6%
Male43.4%
Average age41.3
Estimated audience size1,329,162

Audience persona

The typical Happy Farm fan in United States is more female, around 41.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Hay Day.

Top regions in United States

Top regions ranked by reach for Happy Farm in United States
RegionReachAffinity
Florida194,2342.16×
New York152,3522.05×
New Jersey111,2983.29×
California85,1030.58×
North Carolina71,7361.79×
Texas70,8470.62×
Maryland51,4182.25×
Ohio48,5571.19×
Pennsylvania43,4600.97×
Virginia38,0271.17×
Illinois36,7630.83×
Missouri30,1991.41×
Georgia28,1210.69×
Hawaii24,0394.21×
Michigan23,6370.68×
Tennessee22,4450.84×
Wisconsin21,6051.08×
Indiana18,7100.77×
Minnesota17,7890.93×
Louisiana15,6170.91×
Arkansas15,0661.38×
Washington14,0790.53×
Iowa13,5921.24×
South Carolina13,5130.68×
Massachusetts12,7360.49×
Arizona11,8310.44×
Kentucky11,6520.7×
Oklahoma10,7870.73×
Colorado10,7570.51×
Alabama10,0260.54×
Kansas8,5440.82×
Oregon7,7010.51×
Connecticut7,2510.54×
Mississippi6,9650.64×
Washington, District of Columbia5,2731.32×
Maine5,1691.09×
Utah5,1030.43×
West Virginia4,5000.73×
Nevada4,0000.31×
Idaho3,2320.48×
New Hampshire3,0900.59×
Alaska2,9941.05×
Nebraska2,8240.42×
New Mexico2,8090.42×
Delaware2,6720.73×
Montana2,6100.71×
South Dakota2,5760.84×
North Dakota2,5080.92×
Wyoming2,4271.23×
Rhode Island2,3870.56×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Happy Farm audience
BrandAffinityCategory
Hay Day67.01×Games
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Dungeons & Dragons15.49×Games
Singer-songwriter5.51×Music & Radio
Rick and Morty9.6×Movies & TV
ArtStation47.2×Arts & Culture
Candy Crush Saga12.74×Games
Pokémon Trading Card Game21.46×Games
Cyberpunk 207721.33×Games
Income tax13.19×Business & Career
Fire Emblem35.42×Games
Gender studies14.58×Politics & Society
Toyota Supra13.36×Cars & Mobility
Lego Star Wars20.54×Kids & Family
Temple Run32.15×Games
Animal Crossing11.45×Games
Superman1.97×Movies & TV
Planet Fitness2.91×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Happy Farm audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.12
Urban LifestyleOPEN1.57
Early Adopter MentalityPOWER1.23
Risk AppetiteTHRILL1.22
TraditionCONSERVATISM1.16
Pet OwnershipJOY1.15

Worldwide distribution

Worldwide audience distribution share by country for Happy Farm
CountryShare
United States48.8%
Italy21.6%
India7.2%

See Happy Farm audiences in other countries

More Video game audiences in United States

Frequently asked questions

How many fans does Happy Farm have in United States?

Happy Farm has an estimated audience of 1,329,162 people in United States, concentrated in Florida and New York.

What is the gender split and age of Happy Farm fans?

56.6% of Happy Farm fans are female, 43.4% are male, with an average age of 41.3 years.

Which brands do Happy Farm fans like most?

Happy Farm fans show strongest brand affinity for Hay Day (67.01×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) over the country average.

Where do Happy Farm fans live in United States?

Happy Farm fans in United States are most concentrated in Florida (reach 194,234), New York (reach 152,352), and New Jersey (reach 111,298). These three regions account for the largest share of the active audience.

What other brands do Happy Farm fans also like?

Beyond Happy Farm itself, the audience over-indexes on Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), Microblogging (12.67×), and Dungeons & Dragons (15.49×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Happy Farm. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.