Rascasse Audience Intelligence

Bookworm (video game) Audience in United States

A data profile of the people who buy, follow and care about Bookworm (video game) in United States — modelled from more than twelve digital signal sources. Bookworm (video game) has an estimated audience of 1,588,288 people in United States.

#6among Casual game in United States#179among Video / Board Game in United States#364in Games

The average Bookworm (video game) fan in United States is 32.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Etsy, Do it yourself (DIY), FIFA World Cup, with strongest over-indexing on Etsy (2.45× the country average).

Demographically, the Bookworm (video game) audience skews more female with an average age of 32.7, and over-indexes on personality traits such as Mindfulness, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bookworm (video game) fan in United States is more female, around 32.7 years old, with strong Mindfulness tendencies and a notable affinity for Etsy.

Category: Games · Type: Video / Board Game · Subtype: Casual game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bookworm (video game) profile in United States.

Audience size
1.6M
in United States
Gender
72.4%♀
27.6% male
Age
32.7
average years
Country rank
#17006
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bookworm (video game) fans

72.4% are female, 27.6% are male, average age 32.7.

Fig. 02

Gender split

72.4%
Female
27.6%
Male
Demographic split for Bookworm (video game) audience in United States
MetricValue
Female72.4%
Male27.6%
Average age32.7
Estimated audience size1,588,288
Fig. 03

Age distribution

Ø 32.7
average years
Age distribution of the Bookworm (video game) audience in United States
Age bracketShare%
16-1930%
20-2930%
30-3920%
40-4914%
50+6%
Fig. 04

Worldwide distribution

50.8%

of the worldwide Bookworm (video game) audience comes from United States.

Worldwide audience distribution share by country for Bookworm (video game)
CountryShare
United States50.8%
Germany5.3%
United Kingdom5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bookworm (video game) audience in United States is strongest.

Fig. 05

Top regions by affinity

Bookworm (video game) fans by region: top regions in United States
#RegionReachAffinity×
01South Dakota~10K3.59×
02Maine~10K1.90×
03Nebraska~10K1.86×
04Connecticut~30K1.59×
05Arkansas~20K1.55×
06West Virginia~10K1.41×
07Vermont~3K1.24×
08Michigan~50K1.15×
09New Jersey~40K1.11×
10Iowa~10K1.10×
11Massachusetts~30K1.09×
12Rhode Island~5K1.06×
13Ohio~50K1.04×
14Indiana~30K1.04×
15Oklahoma~20K1.03×
16North Dakota~3K1.03×
17Louisiana~20K1.02×
18North Carolina~50K1.01×
19Tennessee~30K0.98×
20Kentucky~20K0.98×
21Colorado~20K0.94×
22South Carolina~20K0.94×
23Mississippi~10K0.93×
24Virginia~40K0.92×
25Hawaii~6K0.92×
26Delaware~4K0.92×
27Pennsylvania~50K0.90×
28Missouri~20K0.89×
29Alabama~20K0.88×
30New Hampshire~5K0.88×
31New York~80K0.86×
32Alaska~3K0.85×
33Georgia~40K0.83×
34Oregon~20K0.83×
35Illinois~40K0.82×
36Maryland~20K0.81×
37Texas~100K0.80×
38Kansas~10K0.80×
39California~100K0.78×
40Florida~80K0.78×
41Wisconsin~20K0.78×
42Montana~3K0.78×
43Minnesota~20K0.77×
44Washington, District of Columbia~4K0.75×
45Arizona~20K0.74×
46Idaho~6K0.74×
47New Mexico~6K0.72×
48Nevada~10K0.71×
49Washington~20K0.69×
50Utah~10K0.69×
Fig. 06

Affinity by region

Affinity by region — Bookworm (video game), United States
0.69×1.00×3.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bookworm (video game) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bookworm (video game) audience
#·InterestCategoryAffinity×
01Luxury real estateBusiness & Career2.72×
02Urban OutfittersShopping2.61×
03EtsyFashion & Accessoires2.45×
04Vintage clothingFashion & Accessoires2.36×
05MindfulnessHealth2.31×
06Contemporary artArts & Culture2.26×
07InnovationBusiness & Career2.25×
08Adventure travelTravel & Leisure2.11×
09Alternative medicineBusiness & Career2.08×
10Organic farmingFood & Beverages2.08×
11Taylor SwiftMusic & Radio2.02×
12Local foodFood & Beverages1.97×
13MuseumArts & Culture1.91×
14Fine artBusiness & Career1.89×
15Personal careHealth1.82×
16CocktailFood & Beverages1.75×
17Pet foodPets & Animals1.73×
18Do it yourself (DIY)Home & Garden1.69×
19NordstromShopping1.60×
20FIFA World CupSports1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bookworm (video game) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bookworm (video game) audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE2.31×
Design AffinityPREMIUM2.21×
Luxury OrientationPREMIUM1.90×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bookworm (video game) audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.53×
Convenience OrientationPREMIUM0.62×
Family OrientationCONSERVATISM0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bookworm (video game) have in United States?

Bookworm (video game) has an estimated audience of 1,588,288 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Bookworm (video game) fans?

72.4% of Bookworm (video game) fans are female, 27.6% are male, with an average age of 32.7 years.

03

Which brands do Bookworm (video game) fans like most?

Bookworm (video game) fans show strongest brand affinity for Etsy (2.45×), Do it yourself (DIY) (1.69×), and FIFA World Cup (1.54×) over the country average.

04

Where do Bookworm (video game) fans live in United States?

Bookworm (video game) fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Bookworm (video game) fans also like?

Beyond Bookworm (video game) itself, the audience over-indexes on Do it yourself (DIY) (1.69×), FIFA World Cup (1.54×), Taylor Swift (2.02×), and Vintage clothing (2.36×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Bookworm (video game) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bookworm (video game). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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