New Super Mario Bros. Audience in United States

New Super Mario Bros. has an estimated audience of 765,803 people in United States. 43.9% are female, 56.1% are male, average age 31.7. Top regions: California, Texas, Florida. Top brand affinities: Clash of Clans, Rio 2, Nicholas Hoult, Arrow, Clash Royale.

The average New Super Mario Bros. fan in United States is 31.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Clash of Clans, Rio 2, Nicholas Hoult, with strongest over-indexing on Clash of Clans (31.08× the country average). Demographically, the New Super Mario Bros. audience skews more male with an average age of 31.7, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game

Demographics of New Super Mario Bros. fans

Demographic split for New Super Mario Bros. audience in United States
MetricValue
Female43.9%
Male56.1%
Average age31.7
Estimated audience size765,803

Audience persona

The typical New Super Mario Bros. fan in United States is more male, around 31.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Clash of Clans.

Top regions in United States

Top regions ranked by reach for New Super Mario Bros. in United States
RegionReachAffinity
California100,6711.2×
Texas82,2411.25×
Florida53,8831.04×
New York48,6001.14×
Illinois27,0731.06×
Pennsylvania27,0621.05×
Ohio26,5311.12×
North Carolina24,9621.08×
Georgia23,9281.01×
New Jersey22,0501.13×
Michigan21,9911.1×
Virginia19,8271.06×
Washington18,1681.18×
Arizona17,0831.09×
Tennessee16,6511.08×
Maryland15,5271.18×
Indiana15,2881.09×
Massachusetts14,2580.95×
Missouri13,4561.09×
Kentucky11,9001.24×
Oklahoma10,6911.26×
South Carolina10,6850.93×
Alabama10,6290.99×
Colorado10,2880.85×
Wisconsin10,2600.89×
Oregon10,0911.15×
Louisiana10,0331.02×
Minnesota9,9730.91×
Utah8,2891.21×
Connecticut8,0771.05×
Nevada7,9501.07×
Arkansas7,2561.15×
Mississippi6,4481.02×
Iowa6,1070.97×
Kansas5,9820.99×
Nebraska4,0451.05×
New Mexico4,0231.05×
Idaho3,9741.03×
West Virginia3,9041.09×
New Hampshire2,5590.85×
Maine2,3990.87×
Hawaii2,2310.68×
Rhode Island2,1880.9×
Delaware1,5800.75×
Montana1,5440.73×
Alaska1,3720.84×
North Dakota1,2980.83×
South Dakota1,2950.73×
Washington, District of Columbia1,1410.5×
Vermont1,0760.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for New Super Mario Bros. audience
BrandAffinityCategory
Clash of Clans31.08×Games
Rio 266.41×Movies & TV
Nicholas Hoult20.44×Movies & TV
Arrow22.63×Movies & TV
Clash Royale33.31×Games
Robin Hood (2010 film)79.42×Movies & TV
Super Mario Galaxy65.47×Games
Anime and manga fandom8.25×Literature
Super Mario Bros.16.86×Games
Birds of Prey (TV series)35.88×Movies & TV
Collectible card game11.36×Games
Brawl Stars49.8×Games
NBA League Pass20.31×Sports
Roblox8.78×Games
Final Fantasy10.72×Games
Action role-playing game8.14×Games
Retrogaming9×Games
Super Mario World32.95×Games
The Legend of Zelda9.23×Games
Mobile game4.03×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by New Super Mario Bros. audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.88
Early Adopter MentalityPOWER1.71
Urban LifestyleOPEN1.35
Convenience OrientationPREMIUM1.25
Social Media UsageJOY1.16
Risk AppetiteTHRILL1.12

Worldwide distribution

Worldwide audience distribution share by country for New Super Mario Bros.
CountryShare
United States28.0%
Italy11.0%
Mexico6.9%

See New Super Mario Bros. audiences in other countries

More Games audiences in United States

Frequently asked questions

How many fans does New Super Mario Bros. have in United States?

New Super Mario Bros. has an estimated audience of 765,803 people in United States, concentrated in California and Texas.

What is the gender split and age of New Super Mario Bros. fans?

43.9% of New Super Mario Bros. fans are female, 56.1% are male, with an average age of 31.7 years.

Which brands do New Super Mario Bros. fans like most?

New Super Mario Bros. fans show strongest brand affinity for Clash of Clans (31.08×), Rio 2 (66.41×), and Nicholas Hoult (20.44×) over the country average.

Where do New Super Mario Bros. fans live in United States?

New Super Mario Bros. fans in United States are most concentrated in California (reach 100,671), Texas (reach 82,241), and Florida (reach 53,883). These three regions account for the largest share of the active audience.

What other brands do New Super Mario Bros. fans also like?

Beyond New Super Mario Bros. itself, the audience over-indexes on Rio 2 (66.41×), Nicholas Hoult (20.44×), Arrow (22.63×), and Clash Royale (33.31×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for New Super Mario Bros.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.