Rascasse Audience Intelligence

New Super Mario Bros. Audience in United States

A data profile of the people who buy, follow and care about New Super Mario Bros. in United States — modelled from more than twelve digital signal sources. New Super Mario Bros. has an estimated audience of 766,629 people in United States.

#335among Video / Board Game in United States#588in Games

The average New Super Mario Bros. fan in United States is 31.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Rio 2, Super Mario Galaxy, Arrow, with strongest over-indexing on Rio 2 (104.83× the country average).

Demographically, the New Super Mario Bros. audience skews more male with an average age of 31.7, and over-indexes on personality traits such as Convenience Orientation, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical New Super Mario Bros. fan in United States is more male, around 31.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Rio 2.

Category: Games · Type: Video / Board Game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the New Super Mario Bros. profile in United States.

Audience size
767K
in United States
Gender
43.9%♀
56.1% male
Age
31.7
average years
Country rank
#28225
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

+20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of New Super Mario Bros. fans

43.9% are female, 56.1% are male, average age 31.7.

Fig. 02

Gender split

43.9%
Female
56.1%
Male
Demographic split for New Super Mario Bros. audience in United States
MetricValue
Female43.9%
Male56.1%
Average age31.7
Estimated audience size766,629
Fig. 03

Age distribution

Ø 31.7
average years
Age distribution of the New Super Mario Bros. audience in United States
Age bracketShare%
16-1936%
20-2926%
30-3921%
40-4912%
50+6%
Fig. 04

Worldwide distribution

28.0%

of the worldwide New Super Mario Bros. audience comes from United States.

Worldwide audience distribution share by country for New Super Mario Bros.
CountryShare
United States28.0%
Italy11.0%
Mexico6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the New Super Mario Bros. audience in United States is strongest.

Fig. 05

Top regions by affinity

New Super Mario Bros. fans by region: top regions in United States
#RegionReachAffinity×
01Texas~80K1.18×
02Oklahoma~10K1.18×
03Kentucky~10K1.17×
04Utah~8K1.15×
05Arkansas~7K1.15×
06California~100K1.13×
07New Jersey~20K1.10×
08Washington~20K1.10×
09Oregon~10K1.10×
10Ohio~30K1.09×
11Indiana~20K1.09×
12West Virginia~4K1.09×
13Arizona~20K1.08×
14Maryland~10K1.08×
15Virginia~20K1.07×
16Michigan~20K1.06×
17Louisiana~10K1.06×
18Connecticut~8K1.06×
19Nevada~8K1.06×
20New York~40K1.05×
21North Carolina~20K1.05×
22Missouri~10K1.05×
23Alabama~10K1.05×
24Pennsylvania~30K1.04×
25Tennessee~20K1.04×
26Illinois~30K1.03×
27Idaho~4K1.03×
28Georgia~20K1.02×
29Alaska~2K1.02×
30New Mexico~4K1.01×
31Florida~50K1.00×
32Iowa~6K1.00×
33Kansas~6K1.00×
34Nebraska~4K1.00×
35Mississippi~6K0.99×
36Rhode Island~2K0.98×
37North Dakota~2K0.96×
38New Hampshire~3K0.95×
39Massachusetts~10K0.93×
40South Carolina~10K0.93×
41Maine~3K0.93×
42Delaware~2K0.92×
43South Dakota~2K0.92×
44Vermont~1K0.92×
45Wisconsin~10K0.91×
46Minnesota~10K0.90×
47Montana~2K0.90×
48Colorado~10K0.85×
49Hawaii~3K0.83×
50Washington, District of Columbia~2K0.74×
Fig. 06

Affinity by region

Affinity by region — New Super Mario Bros., United States
0.74×1.00×1.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the New Super Mario Bros. audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for New Super Mario Bros. audience
#·InterestCategoryAffinity×
01Rio 2Movies & TV104.83×
02Super Mario GalaxyGames96.62×
03Robin Hood (2010 film)Movies & TV68.19×
04Brawl StarsGames51.68×
05Freddy vs. JasonMovies & TV41.24×
06Clash RoyaleGames39.06×
07Birds of Prey (TV series)Movies & TV37.15×
08Nicholas HoultMovies & TV23.58×
09Super Mario Bros.Games20.13×
10ArrowMovies & TV19.27×
11NBA League PassSports18.28×
12JumanjiMovies & TV17.56×
13Idris ElbaMovies & TV12.55×
14Final FantasyGames12.46×
15MonstersMovies & TV12.15×
16Collectible card gameGames8.31×
17SteamGames7.95×
18RobloxGames7.94×
19Pizza HutFood & Beverages4.56×
20SubwayFood & Beverages4.02×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the New Super Mario Bros. audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by New Super Mario Bros. audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.22×
Urban LifestyleOPEN1.58×
Early Adopter MentalityPOWER1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by New Super Mario Bros. audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.51×
PatriotismCONSERVATISM0.57×
Design AffinityPREMIUM0.63×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does New Super Mario Bros. have in United States?

New Super Mario Bros. has an estimated audience of 766,629 people in United States, concentrated in California and Texas.

02

What is the gender split and age of New Super Mario Bros. fans?

43.9% of New Super Mario Bros. fans are female, 56.1% are male, with an average age of 31.7 years.

03

Which brands do New Super Mario Bros. fans like most?

New Super Mario Bros. fans show strongest brand affinity for Rio 2 (104.83×), Super Mario Galaxy (96.62×), and Arrow (19.27×) over the country average.

04

Where do New Super Mario Bros. fans live in United States?

New Super Mario Bros. fans in United States are most concentrated in California (reach ~100K), Texas (reach ~80K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do New Super Mario Bros. fans also like?

Beyond New Super Mario Bros. itself, the audience over-indexes on Super Mario Galaxy (96.62×), Arrow (19.27×), Nicholas Hoult (23.58×), and Clash Royale (39.06×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Games audiences in United States

See New Super Mario Bros. audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for New Super Mario Bros.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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