A data profile of the people who buy, follow and care about Böhse Onkelz in Germany — modelled from more than twelve digital signal sources. Böhse Onkelz has an estimated audience of 2,090,530 people in Germany.
The average Böhse Onkelz fan in Germany is 35.8 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Kevin Russell (musician), Dynamo Dresden, Wirtz, with strongest over-indexing on Kevin Russell (musician) (26.19× the country average).
Demographically, the Böhse Onkelz audience skews more female with an average age of 35.8, and over-indexes on personality traits such as Extroversion, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Böhse Onkelz fan in Germany is more female, around 35.8 years old, with strong Extroversion tendencies and a notable affinity for Kevin Russell (musician).
The key figures that characterise the Böhse Onkelz profile in Germany.
60.7% are female, 39.3% are male, average age 35.8.
| Metric | Value |
|---|---|
| Female | 60.7% |
| Male | 39.3% |
| Average age | 35.8 |
| Estimated audience size | 2,090,530 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 23% | |
| 30-39 | 19% | |
| 40-49 | 17% | |
| 50+ | 14% |
of the worldwide Böhse Onkelz audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 85.0% |
| Austria | 6.4% |
| Switzerland | 2.6% |
Where the Böhse Onkelz audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sachsen | ~200K | 1.86× | |
| 02 | Sachsen-Anhalt | ~80K | 1.63× | |
| 03 | Thüringen | ~70K | 1.61× | |
| 04 | Brandenburg | ~70K | 1.33× | |
| 05 | Mecklenburg-Vorpommern | ~50K | 1.31× | |
| 06 | Saarland | ~20K | 0.84× | |
| 07 | Bremen | ~10K | 0.84× | |
| 08 | Rheinland-Pfalz | ~80K | 0.83× | |
| 09 | Bayern | ~200K | 0.82× | |
| 10 | Niedersachsen | ~100K | 0.82× | |
| 11 | Berlin | ~60K | 0.76× | |
| 12 | Hessen | ~100K | 0.73× | |
| 13 | Baden-Württemberg | ~200K | 0.71× | |
| 14 | Nordrhein-Westfalen | ~300K | 0.69× | |
| 15 | Schleswig-Holstein | ~40K | 0.69× | |
| 16 | Hamburg | ~30K | 0.65× |
The strongest cross-interests of the Böhse Onkelz audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Human Rights Day | Politics & Society | 26.95× | ||
| 02 | Kevin Russell (musician) | Music & Radio | 26.19× | ||
| 03 | Stephan Weidner | Music & Radio | 21.14× | ||
| 04 | Frei.Wild | Music & Radio | 11.92× | ||
| 05 | Rookies (manga) | Literature | 11.28× | ||
| 06 | Hämatom | Music & Radio | 9.16× | ||
| 07 | Wind Rose | Music & Radio | 6.63× | ||
| 08 | Wirtz | Music & Radio | 6.31× | ||
| 09 | Santa Cruz | Music & Radio | 6.26× | ||
| 10 | Rammstein | Music & Radio | 5.14× | ||
| 11 | Klaus Kinski | Movies & TV | 4.76× | ||
| 12 | Dynamo Dresden | Sports | 3.90× | ||
| 13 | F.C. Hansa Rostock | Sports | 3.83× | ||
| 14 | Junge Freiheit | News | 3.65× | ||
| 15 | Album | Music & Radio | 3.42× | ||
| 16 | 3. Liga | Sports | 3.15× | ||
| 17 | Transfermarkt | Sports | 2.00× | ||
| 18 | Helene Fischer | Music & Radio | 1.96× | ||
| 19 | 2. Bundesliga | Sports | 1.94× | ||
| 20 | Eintracht Frankfurt | Sports | 1.85× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.34× | |
| Patriotism | CONSERVATISM | 1.32× | |
| DIY Mentality | THRILL | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.39× | |
| Sustainability | BALANCE | 0.44× | |
| Quality Awareness | PREMIUM | 0.48× |
Böhse Onkelz has an estimated audience of 2,090,530 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
60.7% of Böhse Onkelz fans are female, 39.3% are male, with an average age of 35.8 years.
Böhse Onkelz fans show strongest brand affinity for Kevin Russell (musician) (26.19×), Dynamo Dresden (3.9×), and Wirtz (6.31×) over the country average.
Böhse Onkelz fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Böhse Onkelz itself, the audience over-indexes on Dynamo Dresden (3.9×), Wirtz (6.31×), Stephan Weidner (21.14×), and Frei.Wild (11.92×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Böhse Onkelz. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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