Böhse Onkelz Audience in Germany
Böhse Onkelz has an estimated audience of 1,801,128 people in Germany. 60.7% are female, 39.3% are male, average age 35.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Kevin Russell (musician), Wirtz, Dynamo Dresden, Rookies (manga), Stephan Weidner.
The average Böhse Onkelz fan in Germany is 35.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Kevin Russell (musician), Wirtz, Dynamo Dresden, with strongest over-indexing on Kevin Russell (musician) (26.19× the country average). Demographically, the Böhse Onkelz audience skews more female with an average age of 35.8, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Band
Demographics of Böhse Onkelz fans
| Metric | Value |
|---|---|
| Female | 60.7% |
| Male | 39.3% |
| Average age | 35.8 |
| Estimated audience size | 1,801,128 |
Audience persona
The typical Böhse Onkelz fan in Germany is more female, around 35.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Kevin Russell (musician).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 284,226 | 0.72× |
| Bayern | 228,408 | 0.79× |
| Baden-Württemberg | 180,469 | 0.73× |
| Sachsen | 165,259 | 1.87× |
| Niedersachsen | 150,993 | 0.86× |
| Hessen | 101,176 | 0.74× |
| Rheinland-Pfalz | 76,977 | 0.85× |
| Brandenburg | 73,522 | 1.32× |
| Thüringen | 69,186 | 1.51× |
| Sachsen-Anhalt | 68,193 | 1.46× |
| Berlin | 66,700 | 0.83× |
| Schleswig-Holstein | 44,516 | 0.69× |
| Mecklenburg-Vorpommern | 44,440 | 1.29× |
| Hamburg | 27,784 | 0.68× |
| Saarland | 16,808 | 0.76× |
| Bremen | 13,790 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kevin Russell (musician) | 26.19× | Music & Radio |
| Wirtz | 6.31× | Music & Radio |
| Dynamo Dresden | 3.9× | Sports |
| Rookies (manga) | 11.28× | Literature |
| Stephan Weidner | 21.14× | Music & Radio |
| Frei.Wild | 11.92× | Music & Radio |
| F.C. Hansa Rostock | 3.83× | Sports |
| Wetter.com | 2.15× | Home & Garden |
| 3. Liga | 3.15× | Sports |
| 2. Bundesliga | 1.94× | Sports |
| Rammstein | 5.14× | Music & Radio |
| Eintracht Frankfurt | 1.85× | Sports |
| Barbie | 1.94× | Movies & TV |
| Human Rights Day | 26.95× | Politics & Society |
| Motörhead | 6.81× | Music & Radio |
| Album | 3.42× | Music & Radio |
| Transfermarkt | 2× | Sports |
| Unantastbar | 16.67× | Music & Radio |
| Helene Fischer | 1.96× | Music & Radio |
| Bauhaus | 1.57× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.54 |
| LGBTQ+ Identity | OPEN | 1.34 |
| Community Orientation | OPEN | 1.15 |
| Need for Security | CONSERVATISM | 1.1 |
| Extroversion | THRILL | 1.07 |
| Convenience Orientation | PREMIUM | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 85.1% |
| Austria | 5.2% |
| Switzerland | 2.9% |
See Böhse Onkelz audiences in other countries
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Frequently asked questions
How many fans does Böhse Onkelz have in Germany?
Böhse Onkelz has an estimated audience of 1,801,128 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Böhse Onkelz fans?
60.7% of Böhse Onkelz fans are female, 39.3% are male, with an average age of 35.8 years.
Which brands do Böhse Onkelz fans like most?
Böhse Onkelz fans show strongest brand affinity for Kevin Russell (musician) (26.19×), Wirtz (6.31×), and Dynamo Dresden (3.9×) over the country average.
Where do Böhse Onkelz fans live in Germany?
Böhse Onkelz fans in Germany are most concentrated in Nordrhein-Westfalen (reach 284,226), Bayern (reach 228,408), and Baden-Württemberg (reach 180,469). These three regions account for the largest share of the active audience.
What other brands do Böhse Onkelz fans also like?
Beyond Böhse Onkelz itself, the audience over-indexes on Wirtz (6.31×), Dynamo Dresden (3.9×), Rookies (manga) (11.28×), and Stephan Weidner (21.14×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Böhse Onkelz. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.