Frei.Wild Audience in Germany
Frei.Wild has an estimated audience of 537,855 people in Germany. 62.8% are female, 37.2% are male, average age 36.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rookies (manga), Wirtz, Böhse Onkelz, Kevin Russell (musician), Dynamo Dresden.
The average Frei.Wild fan in Germany is 36.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rookies (manga), Wirtz, Böhse Onkelz, with strongest over-indexing on Rookies (manga) (27.42× the country average). Demographically, the Frei.Wild audience skews more female with an average age of 36.6, and over-indexes on personality traits such as LGBTQ+ Identity, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Band
Demographics of Frei.Wild fans
| Metric | Value |
|---|---|
| Female | 62.8% |
| Male | 37.2% |
| Average age | 36.6 |
| Estimated audience size | 537,855 |
Audience persona
The typical Frei.Wild fan in Germany is more female, around 36.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Rookies (manga).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 89,501 | 0.76× |
| Bayern | 78,414 | 0.91× |
| Baden-Württemberg | 65,260 | 0.89× |
| Niedersachsen | 47,516 | 0.91× |
| Sachsen | 46,906 | 1.78× |
| Hessen | 28,301 | 0.69× |
| Thüringen | 23,021 | 1.68× |
| Brandenburg | 22,418 | 1.34× |
| Rheinland-Pfalz | 19,937 | 0.74× |
| Sachsen-Anhalt | 19,536 | 1.4× |
| Berlin | 18,260 | 0.76× |
| Schleswig-Holstein | 14,991 | 0.78× |
| Mecklenburg-Vorpommern | 13,282 | 1.29× |
| Hamburg | 8,845 | 0.73× |
| Saarland | 5,395 | 0.82× |
| Bremen | 2,421 | 0.53× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rookies (manga) | 27.42× | Literature |
| Wirtz | 7.21× | Music & Radio |
| Böhse Onkelz | 11.92× | Music & Radio |
| Kevin Russell (musician) | 22.11× | Music & Radio |
| Dynamo Dresden | 4.07× | Sports |
| Unantastbar | 29.32× | Music & Radio |
| F.C. Hansa Rostock | 3.64× | Sports |
| Cover version | 3.05× | Music & Radio |
| Wetter.com | 2.01× | Home & Garden |
| Santa Cruz | 7.87× | Music & Radio |
| Santiano | 6.15× | Music & Radio |
| Stephan Weidner | 16.69× | Music & Radio |
| Friends | 2.21× | Movies & TV |
| Helene Fischer | 2.06× | Music & Radio |
| 2. Bundesliga | 1.85× | Sports |
| 3. Liga | 2.85× | Sports |
| Transfermarkt | 1.93× | Sports |
| Album | 3.28× | Music & Radio |
| Rammstein | 4.74× | Music & Radio |
| Eintracht Frankfurt | 1.72× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.43 |
| Community Orientation | OPEN | 1.29 |
| Need for Security | CONSERVATISM | 1.17 |
| Patriotism | CONSERVATISM | 1.12 |
| Mindfulness | BALANCE | 1.09 |
| DIY Mentality | THRILL | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 83.5% |
| Austria | 6.4% |
| Switzerland | 4.9% |
See Frei.Wild audiences in other countries
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- Avatar (Swedish band) (2,502,500)
Frequently asked questions
How many fans does Frei.Wild have in Germany?
Frei.Wild has an estimated audience of 537,855 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Frei.Wild fans?
62.8% of Frei.Wild fans are female, 37.2% are male, with an average age of 36.6 years.
Which brands do Frei.Wild fans like most?
Frei.Wild fans show strongest brand affinity for Rookies (manga) (27.42×), Wirtz (7.21×), and Böhse Onkelz (11.92×) over the country average.
Where do Frei.Wild fans live in Germany?
Frei.Wild fans in Germany are most concentrated in Nordrhein-Westfalen (reach 89,501), Bayern (reach 78,414), and Baden-Württemberg (reach 65,260). These three regions account for the largest share of the active audience.
What other brands do Frei.Wild fans also like?
Beyond Frei.Wild itself, the audience over-indexes on Wirtz (7.21×), Böhse Onkelz (11.92×), Kevin Russell (musician) (22.11×), and Dynamo Dresden (4.07×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Frei.Wild. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.