Frei.Wild Audience in Germany
A data profile of the people who buy, follow and care about Frei.Wild in Germany — modelled from more than twelve digital signal sources. Frei.Wild has an estimated audience of 571,414 people in Germany.
The average Frei.Wild fan in Germany is 36.6 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Rookies (manga), Böhse Onkelz, Kevin Russell (musician), with strongest over-indexing on Rookies (manga) (27.42× the country average).
Demographically, the Frei.Wild audience skews more female with an average age of 36.6, and over-indexes on personality traits such as Patriotism, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Frei.Wild fan in Germany is more female, around 36.6 years old, with strong Patriotism tendencies and a notable affinity for Rookies (manga).
At a glance
The key figures that characterise the Frei.Wild profile in Germany.
Search interest · 12-month trend
Demographics of Frei.Wild fans
62.8% are female, 37.2% are male, average age 36.6.
Gender split
| Metric | Value |
|---|---|
| Female | 62.8% |
| Male | 37.2% |
| Average age | 36.6 |
| Estimated audience size | 571,414 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 22% | |
| 30-39 | 18% | |
| 40-49 | 18% | |
| 50+ | 16% |
Worldwide distribution
of the worldwide Frei.Wild audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 83.3% |
| Austria | 6.4% |
| Switzerland | 4.8% |
Geography
Where the Frei.Wild audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sachsen | ~50K | 1.71× | |
| 02 | Thüringen | ~20K | 1.55× | |
| 03 | Sachsen-Anhalt | ~20K | 1.48× | |
| 04 | Brandenburg | ~20K | 1.34× | |
| 05 | Mecklenburg-Vorpommern | ~10K | 1.21× | |
| 06 | Saarland | ~6K | 0.94× | |
| 07 | Niedersachsen | ~50K | 0.93× | |
| 08 | Bayern | ~80K | 0.87× | |
| 09 | Baden-Württemberg | ~60K | 0.85× | |
| 10 | Schleswig-Holstein | ~20K | 0.82× | |
| 11 | Nordrhein-Westfalen | ~90K | 0.77× | |
| 12 | Hamburg | ~9K | 0.77× | |
| 13 | Rheinland-Pfalz | ~20K | 0.76× | |
| 14 | Berlin | ~20K | 0.76× | |
| 15 | Hessen | ~30K | 0.71× | |
| 16 | Bremen | ~3K | 0.71× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Frei.Wild audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Unantastbar | Music & Radio | 29.32× | ||
| 02 | Rookies (manga) | Literature | 27.42× | ||
| 03 | Kevin Russell (musician) | Music & Radio | 22.11× | ||
| 04 | Stephan Weidner | Music & Radio | 16.69× | ||
| 05 | Hämatom | Music & Radio | 13.40× | ||
| 06 | Böhse Onkelz | Music & Radio | 11.92× | ||
| 07 | Santa Cruz | Music & Radio | 7.87× | ||
| 08 | Wirtz | Music & Radio | 7.21× | ||
| 09 | Wind Rose | Music & Radio | 6.98× | ||
| 10 | Santiano | Music & Radio | 6.15× | ||
| 11 | Foundation | Music & Radio | 4.67× | ||
| 12 | Junge Freiheit | News | 4.45× | ||
| 13 | Dynamo Dresden | Sports | 4.07× | ||
| 14 | F.C. Hansa Rostock | Sports | 3.64× | ||
| 15 | Album | Music & Radio | 3.28× | ||
| 16 | Cover version | Music & Radio | 3.05× | ||
| 17 | 3. Liga | Sports | 2.85× | ||
| 18 | Helene Fischer | Music & Radio | 2.06× | ||
| 19 | 2. Bundesliga | Sports | 1.85× | ||
| 20 | Sportschau | Sports | 1.79× |
Personality of the Frei.Wild audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.65× | |
| Extroversion | THRILL | 1.40× | |
| Tradition | CONSERVATISM | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.42× | |
| Quality Awareness | PREMIUM | 0.43× | |
| Indulgence | JOY | 0.48× |
Frequently asked questions
How many fans does Frei.Wild have in Germany?
Frei.Wild has an estimated audience of 571,414 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Frei.Wild fans?
62.8% of Frei.Wild fans are female, 37.2% are male, with an average age of 36.6 years.
Which brands do Frei.Wild fans like most?
Frei.Wild fans show strongest brand affinity for Rookies (manga) (27.42×), Böhse Onkelz (11.92×), and Kevin Russell (musician) (22.11×) over the country average.
Where do Frei.Wild fans live in Germany?
Frei.Wild fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~80K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.
What other brands do Frei.Wild fans also like?
Beyond Frei.Wild itself, the audience over-indexes on Böhse Onkelz (11.92×), Kevin Russell (musician) (22.11×), Wirtz (7.21×), and Dynamo Dresden (4.07×) compared to the Germany average.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Frei.Wild. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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