Ninja Audience in Germany
Ninja has an estimated audience of 2,771,362 people in Germany. 24.3% are female, 75.7% are male, average age 31.8. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Electronic sports, Counter-Strike: Global Offensive, Twitch, Batman, Fortnite.
The average Ninja fan in Germany is 31.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Electronic sports, Counter-Strike: Global Offensive, Twitch, with strongest over-indexing on Electronic sports (6.8× the country average). Demographically, the Ninja audience skews more male with an average age of 31.8, and over-indexes on personality traits such as LGBTQ+ Identity, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Event · Subtype: Event
Demographics of Ninja fans
| Metric | Value |
|---|---|
| Female | 24.3% |
| Male | 75.7% |
| Average age | 31.8 |
| Estimated audience size | 2,771,362 |
Audience persona
The typical Ninja fan in Germany is more male, around 31.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Electronic sports.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 844,666 | 1.39× |
| Bayern | 403,930 | 0.91× |
| Niedersachsen | 358,057 | 1.33× |
| Baden-Württemberg | 334,676 | 0.89× |
| Hessen | 227,196 | 1.08× |
| Rheinland-Pfalz | 162,202 | 1.17× |
| Schleswig-Holstein | 109,483 | 1.1× |
| Sachsen | 103,695 | 0.76× |
| Berlin | 97,623 | 0.79× |
| Brandenburg | 81,144 | 0.94× |
| Sachsen-Anhalt | 68,182 | 0.95× |
| Thüringen | 60,942 | 0.86× |
| Hamburg | 58,389 | 0.93× |
| Mecklenburg-Vorpommern | 43,438 | 0.82× |
| Saarland | 43,182 | 1.27× |
| Bremen | 19,231 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Electronic sports | 6.8× | Sports |
| Counter-Strike: Global Offensive | 7.05× | Games |
| Twitch | 3.63× | Games |
| Batman | 2.88× | Movies & TV |
| Fortnite | 4.26× | Games |
| Bad Bunny | 5.88× | Music & Radio |
| Street photography | 3.52× | Technology & Electronics |
| CHECK24 | 2.46× | Business & Career |
| Harry Potter | 1.57× | Movies & TV |
| World of Warcraft | 4.01× | Games |
| Transfermarkt | 2.46× | Sports |
| Deutschrap | 3.56× | Music & Radio |
| FIFA World Cup | 1.8× | Sports |
| Spotify | 1.72× | Internet & Social Media |
| League of Legends | 3.43× | Games |
| UEFA Champions League | 1.67× | Sports |
| Burger King | 2× | Food & Beverages |
| Mobile game | 2.33× | Games |
| One Piece | 3.26× | Movies & TV |
| Alternative hip hop | 2.99× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.68 |
| Social Media Usage | JOY | 1.54 |
| Early Adopter Mentality | POWER | 1.18 |
| Career Orientation | POWER | 1.11 |
| Patriotism | CONSERVATISM | 1.07 |
| Risk Appetite | THRILL | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.9% |
| Germany | 14.9% |
| United Kingdom | 13.4% |
See Ninja audiences in other countries
More Event audiences in Germany
- Bundesliga (21,985,904)
- FIFA World Cup (19,622,305)
- UEFA Champions League (18,624,368)
- 2. Bundesliga (13,064,500)
- Formula One (7,925,251)
Frequently asked questions
How many fans does Ninja have in Germany?
Ninja has an estimated audience of 2,771,362 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Ninja fans?
24.3% of Ninja fans are female, 75.7% are male, with an average age of 31.8 years.
Which brands do Ninja fans like most?
Ninja fans show strongest brand affinity for Electronic sports (6.8×), Counter-Strike: Global Offensive (7.05×), and Twitch (3.63×) over the country average.
Where do Ninja fans live in Germany?
Ninja fans in Germany are most concentrated in Nordrhein-Westfalen (reach 844,666), Bayern (reach 403,930), and Niedersachsen (reach 358,057). These three regions account for the largest share of the active audience.
What other brands do Ninja fans also like?
Beyond Ninja itself, the audience over-indexes on Counter-Strike: Global Offensive (7.05×), Twitch (3.63×), Batman (2.88×), and Fortnite (4.26×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ninja. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.