Rascasse Audience Intelligence

Ninja Audience in Germany

A data profile of the people who buy, follow and care about Ninja in Germany — modelled from more than twelve digital signal sources. Ninja has an estimated audience of 2,519,235 people in Germany.

#37among Event in Germany#216in Sports

The average Ninja fan in Germany is 27.0 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Julia Roberts, Electronic sports, Counter-Strike: Global Offensive, with strongest over-indexing on Julia Roberts (9.47× the country average).

Demographically, the Ninja audience skews more male with an average age of 27.0, and over-indexes on personality traits such as Social Media Usage, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Ninja fan in Germany is more male, around 27.0 years old, with strong Social Media Usage tendencies and a notable affinity for Julia Roberts.

Category: Sports · Type: Event

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ninja profile in Germany.

Audience size
2.5M
in Germany
Gender
41.0%♀
59.0% male
Age
27.0
average years
Country rank
#2629
Event in Germany
Fig. 01

Search interest · 12-month trend

+8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ninja fans

41.0% are female, 59.0% are male, average age 27.0.

Fig. 02

Gender split

41.0%
Female
59.0%
Male
Demographic split for Ninja audience in Germany
MetricValue
Female41.0%
Male59.0%
Average age27.0
Estimated audience size2,519,235
Fig. 03

Age distribution

Ø 27.0
average years
Age distribution of the Ninja audience in Germany
Age bracketShare%
16-1957%
20-2921%
30-3912%
40-497%
50+3%
Fig. 04

Worldwide distribution

14.3%

of the worldwide Ninja audience comes from Germany.

Worldwide audience distribution share by country for Ninja
CountryShare
United States22.2%
Germany14.3%
United Kingdom12.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ninja audience in Germany is strongest.

Fig. 05

Top regions by affinity

Ninja fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~700K1.37×
02Saarland~40K1.33×
03Rheinland-Pfalz~200K1.23×
04Niedersachsen~300K1.21×
05Schleswig-Holstein~90K1.02×
06Hessen~200K0.99×
07Brandenburg~80K0.99×
08Sachsen-Anhalt~60K0.97×
09Thüringen~60K0.95×
10Bayern~400K0.92×
11Mecklenburg-Vorpommern~40K0.91×
12Baden-Württemberg~300K0.89×
13Hamburg~50K0.89×
14Bremen~20K0.82×
15Sachsen~90K0.77×
16Berlin~80K0.75×
Fig. 06

Affinity by region

Affinity by region — Ninja, Germany
0.75×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ninja audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ninja audience
#·InterestCategoryAffinity×
01Electronic Sports LeagueSports80.41×
02Melanie CMusic & Radio12.79×
03AlienwareTechnology & Electronics11.05×
04Rotten TomatoesMovies & TV9.73×
05Julia RobertsMovies & TV9.47×
06Counter-Strike: Global OffensiveGames6.57×
07Henry CavillMovies & TV6.56×
08Electronic sportsSports6.39×
09Jennifer LawrenceMovies & TV5.64×
10Anne HathawayMovies & TV4.46×
11World of WarcraftGames3.92×
12Robert RedfordMovies & TV3.53×
13TipicoGames2.88×
14SupermanMovies & TV2.75×
15TwitchGames2.64×
16CHECK24Business & Career2.57×
17Mobile gameGames2.54×
18BatmanMovies & TV2.45×
19Harry PotterMovies & TV1.74×
20FIFA World CupSports1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ninja audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ninja audience · What stands out
TraitClusterDeviationScore
Social Media UsageJOY1.46×
Early Adopter MentalityPOWER1.41×
Career OrientationPOWER1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ninja audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.65×
Design AffinityPREMIUM0.69×
Healthy LifestyleBALANCE0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ninja have in Germany?

Ninja has an estimated audience of 2,519,235 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Ninja fans?

41.0% of Ninja fans are female, 59.0% are male, with an average age of 27.0 years.

03

Which brands do Ninja fans like most?

Ninja fans show strongest brand affinity for Julia Roberts (9.47×), Electronic sports (6.39×), and Counter-Strike: Global Offensive (6.57×) over the country average.

04

Where do Ninja fans live in Germany?

Ninja fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~700K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Ninja fans also like?

Beyond Ninja itself, the audience over-indexes on Electronic sports (6.39×), Counter-Strike: Global Offensive (6.57×), Henry Cavill (6.56×), and Melanie C (12.79×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in Germany

See Ninja audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Ninja. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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