Rascasse Audience Intelligence

Ninja Audience in United States

A data profile of the people who buy, follow and care about Ninja in United States — modelled from more than twelve digital signal sources. Ninja has an estimated audience of 3,903,033 people in United States.

#97among Event in United States#718in Sports

The average Ninja fan in United States is 29.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include TikTok, Google Drive, Mobile game, with strongest over-indexing on TikTok (4.25× the country average).

Demographically, the Ninja audience skews more male with an average age of 29.2, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ninja fan in United States is more male, around 29.2 years old, with strong Patriotism tendencies and a notable affinity for TikTok.

Category: Sports · Type: Event

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ninja profile in United States.

Audience size
3.9M
in United States
Gender
42.1%♀
57.9% male
Age
29.2
average years
Country rank
#8198
Event in United States
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ninja fans

42.1% are female, 57.9% are male, average age 29.2.

Fig. 02

Gender split

42.1%
Female
57.9%
Male
Demographic split for Ninja audience in United States
MetricValue
Female42.1%
Male57.9%
Average age29.2
Estimated audience size3,903,033
Fig. 03

Age distribution

Ø 29.2
average years
Age distribution of the Ninja audience in United States
Age bracketShare%
16-1950%
20-2922%
30-3912%
40-499%
50+7%
Fig. 04

Worldwide distribution

22.2%

of the worldwide Ninja audience comes from United States.

Worldwide audience distribution share by country for Ninja
CountryShare
United States22.2%
Germany14.3%
United Kingdom12.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ninja audience in United States is strongest.

Fig. 05

Top regions by affinity

Ninja fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~80K1.46×
02Louisiana~70K1.33×
03Arkansas~40K1.27×
04Nebraska~20K1.26×
05Oklahoma~50K1.22×
06North Carolina~100K1.16×
07South Dakota~10K1.16×
08North Dakota~9K1.16×
09Kansas~30K1.15×
10Texas~400K1.12×
11Wisconsin~60K1.11×
12Florida~300K1.08×
13Virginia~100K1.08×
14Georgia~100K1.06×
15Tennessee~80K1.06×
16Missouri~70K1.06×
17Pennsylvania~100K1.05×
18Ohio~100K1.05×
19Indiana~70K1.04×
20Kentucky~50K1.04×
21Mississippi~30K1.04×
22Utah~40K1.03×
23South Carolina~60K1.02×
24West Virginia~20K1.02×
25Iowa~30K1.00×
26California~400K0.99×
27Wyoming~6K0.99×
28New Jersey~100K0.98×
29New York~200K0.97×
30Illinois~100K0.97×
31Maryland~60K0.96×
32Nevada~40K0.96×
33Michigan~90K0.95×
34Arizona~70K0.94×
35Idaho~20K0.94×
36Connecticut~40K0.92×
37Massachusetts~70K0.90×
38New Mexico~20K0.89×
39New Hampshire~10K0.89×
40Montana~9K0.89×
41Delaware~9K0.87×
42Alaska~7K0.86×
43Minnesota~50K0.85×
44Maine~10K0.85×
45Rhode Island~10K0.85×
46Colorado~50K0.84×
47Oregon~40K0.83×
48Washington~60K0.82×
49Hawaii~10K0.76×
50Washington, District of Columbia~7K0.63×
Fig. 06

Affinity by region

Affinity by region — Ninja, United States
0.63×1.00×1.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ninja audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ninja audience
#·InterestCategoryAffinity×
01The Salvation ArmyPolitics & Society13.35×
02International educationBusiness & Career12.33×
03Cyberpunk 2077Games9.64×
04Rick and MortyMovies & TV5.79×
05Micro CenterShopping5.28×
06Massively multiplayer online gamesGames5.22×
07RetrogamingGames4.86×
08Action role-playing gameGames4.79×
09Collectible card gameGames4.66×
10Google DriveTechnology & Electronics4.26×
11TikTokInternet & Social Media4.25×
12Action-adventure gameGames4.23×
13Anime and manga fandomLiterature4.03×
14Mobile gameGames3.96×
15TwitchGames3.02×
16MangaLiterature2.81×
17Game consolesTechnology & Electronics2.43×
18Online gamesGames2.24×
19Video gamesGames1.90×
20SupermanMovies & TV1.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ninja audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ninja audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.43×
Early Adopter MentalityPOWER1.68×
Convenience OrientationPREMIUM1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ninja audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.84×
Quality AwarenessPREMIUM0.85×
Design AffinityPREMIUM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ninja have in United States?

Ninja has an estimated audience of 3,903,033 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Ninja fans?

42.1% of Ninja fans are female, 57.9% are male, with an average age of 29.2 years.

03

Which brands do Ninja fans like most?

Ninja fans show strongest brand affinity for TikTok (4.25×), Google Drive (4.26×), and Mobile game (3.96×) over the country average.

04

Where do Ninja fans live in United States?

Ninja fans in United States are most concentrated in California (reach ~400K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Ninja fans also like?

Beyond Ninja itself, the audience over-indexes on Google Drive (4.26×), Mobile game (3.96×), International education (12.33×), and Rick and Morty (5.79×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Ninja audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Ninja. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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