Ninja Audience in United States
Ninja has an estimated audience of 4,260,403 people in United States. 26.5% are female, 73.5% are male, average age 34.7. Top regions: Texas, California, Florida. Top brand affinities: Wikia, Historic site, IPM, Dog breed, Combat sport.
The average Ninja fan in United States is 34.7 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Wikia, Historic site, IPM, with strongest over-indexing on Wikia (11.25× the country average). Demographically, the Ninja audience skews more male with an average age of 34.7, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Sports · Type: Event · Subtype: Event
Demographics of Ninja fans
| Metric | Value |
|---|---|
| Female | 26.5% |
| Male | 73.5% |
| Average age | 34.7 |
| Estimated audience size | 4,260,403 |
Audience persona
The typical Ninja fan in United States is more male, around 34.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Wikia.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 432,644 | 1.18× |
| California | 429,143 | 0.92× |
| Florida | 335,712 | 1.16× |
| New York | 243,467 | 1.02× |
| North Carolina | 152,366 | 1.19× |
| Illinois | 150,398 | 1.06× |
| Pennsylvania | 148,656 | 1.04× |
| Georgia | 148,352 | 1.13× |
| Ohio | 143,514 | 1.09× |
| Michigan | 123,289 | 1.11× |
| New Jersey | 113,177 | 1.04× |
| Virginia | 112,411 | 1.08× |
| Tennessee | 90,772 | 1.06× |
| Alabama | 89,859 | 1.51× |
| Indiana | 84,576 | 1.09× |
| Arizona | 82,150 | 0.94× |
| Massachusetts | 80,260 | 0.96× |
| Wisconsin | 78,094 | 1.22× |
| Washington | 76,951 | 0.9× |
| Maryland | 74,996 | 1.02× |
| Missouri | 72,160 | 1.05× |
| South Carolina | 63,199 | 0.99× |
| Louisiana | 62,701 | 1.14× |
| Oklahoma | 62,607 | 1.32× |
| Colorado | 59,394 | 0.88× |
| Minnesota | 52,857 | 0.87× |
| Kentucky | 51,483 | 0.96× |
| Arkansas | 44,333 | 1.26× |
| Oregon | 42,777 | 0.88× |
| Nevada | 41,931 | 1.02× |
| Connecticut | 40,686 | 0.95× |
| Utah | 39,899 | 1.05× |
| Kansas | 38,787 | 1.16× |
| Mississippi | 37,476 | 1.07× |
| Iowa | 36,125 | 1.03× |
| Nebraska | 25,924 | 1.21× |
| West Virginia | 19,263 | 0.97× |
| New Mexico | 17,874 | 0.84× |
| Idaho | 17,626 | 0.82× |
| New Hampshire | 14,784 | 0.88× |
| Hawaii | 13,513 | 0.74× |
| Maine | 12,294 | 0.81× |
| Rhode Island | 10,821 | 0.8× |
| Delaware | 10,109 | 0.86× |
| Washington, District of Columbia | 9,329 | 0.73× |
| Montana | 9,216 | 0.78× |
| North Dakota | 9,163 | 1.05× |
| South Dakota | 9,048 | 0.92× |
| Alaska | 6,667 | 0.73× |
| Wyoming | 5,231 | 0.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Wikia | 11.25× | Internet & Social Media |
| Historic site | 8.45× | Arts & Culture |
| IPM | 26.42× | |
| Dog breed | 1.51× | Pets & Animals |
| Combat sport | 1.92× | Sports |
| Urban Outfitters | 2.21× | Shopping |
| Elsword | 15.47× | Games |
| Monogram | 3.44× | Home & Garden |
| Nuts (film) | 4.98× | Movies & TV |
| Bridget Jones: The Edge of Reason | 15.53× | Movies & TV |
| Bank account | 1.79× | Business & Career |
| Home staging | 3.73× | Home & Garden |
| Pro-Ject | 2.67× | Music & Radio |
| Vocal harmony | 2.94× | Music & Radio |
| Zach Ertz | 5.21× | Sports |
| Electrolyte | 2.73× | Health |
| Berenstain Bears | 4.63× | Literature |
| Hog Hunting | 1.81× | Sports |
| Grinch | 2.09× | Movies & TV |
| UK garage | 2.66× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.16 |
| Early Adopter Mentality | POWER | 1.69 |
| Patriotism | CONSERVATISM | 1.35 |
| Extroversion | THRILL | 1.3 |
| Luxury Orientation | PREMIUM | 1.27 |
| Tradition | CONSERVATISM | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.9% |
| Germany | 14.9% |
| United Kingdom | 13.4% |
See Ninja audiences in other countries
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Frequently asked questions
How many fans does Ninja have in United States?
Ninja has an estimated audience of 4,260,403 people in United States, concentrated in Texas and California.
What is the gender split and age of Ninja fans?
26.5% of Ninja fans are female, 73.5% are male, with an average age of 34.7 years.
Which brands do Ninja fans like most?
Ninja fans show strongest brand affinity for Wikia (11.25×), Historic site (8.45×), and IPM (26.42×) over the country average.
Where do Ninja fans live in United States?
Ninja fans in United States are most concentrated in Texas (reach 432,644), California (reach 429,143), and Florida (reach 335,712). These three regions account for the largest share of the active audience.
What other brands do Ninja fans also like?
Beyond Ninja itself, the audience over-indexes on Historic site (8.45×), IPM (26.42×), Dog breed (1.51×), and Combat sport (1.92×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Ninja. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.