Tagalog language Audience in Germany

Tagalog language has an estimated audience of 256,839 people in Germany. 54.1% are female, 45.9% are male, average age 40.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Call option, Unique Gifts, Stradivarius, Birthday Gifts, Cross-country equestrianism.
The average Tagalog language fan in Germany is 40.3 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Call option, Unique Gifts, Stradivarius, with strongest over-indexing on Call option (20× the country average). Demographically, the Tagalog language audience skews balanced with an average age of 40.3, and over-indexes on personality traits such as Spirituality, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic · Subtype: Language
Demographics of Tagalog language fans
| Metric | Value |
|---|---|
| Female | 54.1% |
| Male | 45.9% |
| Average age | 40.3 |
| Estimated audience size | 256,839 |
Audience persona
The typical Tagalog language fan in Germany is balanced, around 40.3 years old, with strong Spirituality tendencies and a notable affinity for Call option.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 60,344 | 1.07× |
| Bayern | 42,835 | 1.04× |
| Baden-Württemberg | 37,618 | 1.07× |
| Hessen | 29,522 | 1.51× |
| Niedersachsen | 23,386 | 0.94× |
| Berlin | 19,001 | 1.65× |
| Rheinland-Pfalz | 13,629 | 1.06× |
| Sachsen | 9,564 | 0.76× |
| Schleswig-Holstein | 9,539 | 1.03× |
| Hamburg | 7,943 | 1.37× |
| Brandenburg | 5,915 | 0.74× |
| Thüringen | 4,180 | 0.64× |
| Sachsen-Anhalt | 3,753 | 0.56× |
| Mecklenburg-Vorpommern | 2,986 | 0.61× |
| Bremen | 2,519 | 1.15× |
| Saarland | 2,500 | 0.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Call option | 20× | Business & Career |
| Unique Gifts | 1.96× | Shopping |
| Stradivarius | 1.86× | Shopping |
| Birthday Gifts | 1.85× | Kids & Family |
| Cross-country equestrianism | 8.68× | Sports |
| Natural rubber | 2.32× | Cars & Mobility |
| Christmas Gift | 1.69× | Kids & Family |
| Progressive rock | 1.53× | Music & Radio |
| Corona (band) | 2.21× | Music & Radio |
| Hachis Parmentier | 10.92× | Food & Beverages |
| Kissin' Dynamite | 6.53× | Music & Radio |
| Gudrun Sjödén | 2.57× | Fashion & Accessoires |
| Este, Veneto | 1.84× | Travel & Leisure |
| Kotlet schabowy | 17.51× | Food & Beverages |
| Hidden Objects Games | 26.65× | Games |
| Antoine Griezmann | 4.81× | Sports |
| Volvo V60 | 3× | Cars & Mobility |
| Necktie | 3.3× | Fashion & Accessoires |
| Nurse education | 1.52× | Kids & Family |
| Mülheim | 2.14× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 2.17 |
| Travelling | THRILL | 1.7 |
| Community Orientation | OPEN | 1.61 |
| Convenience Orientation | PREMIUM | 1.55 |
| Tradition | CONSERVATISM | 1.45 |
| Sports Activity | POWER | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| Philippines | 26.2% |
| United States | 10.3% |
| Malaysia | 4.5% |
See Tagalog language audiences in other countries
More Language audiences in Germany
- German language (11,110,001)
- Italian language (4,964,356)
- English language (4,312,364)
- Turkish language (3,901,937)
- French language (3,302,079)
Frequently asked questions
How many fans does Tagalog language have in Germany?
Tagalog language has an estimated audience of 256,839 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Tagalog language fans?
54.1% of Tagalog language fans are female, 45.9% are male, with an average age of 40.3 years.
Which brands do Tagalog language fans like most?
Tagalog language fans show strongest brand affinity for Call option (20×), Unique Gifts (1.96×), and Stradivarius (1.86×) over the country average.
Where do Tagalog language fans live in Germany?
Tagalog language fans in Germany are most concentrated in Nordrhein-Westfalen (reach 60,344), Bayern (reach 42,835), and Baden-Württemberg (reach 37,618). These three regions account for the largest share of the active audience.
What other brands do Tagalog language fans also like?
Beyond Tagalog language itself, the audience over-indexes on Unique Gifts (1.96×), Stradivarius (1.86×), Birthday Gifts (1.85×), and Cross-country equestrianism (8.68×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Tagalog language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.