Peruvian cumbia Audience in United States
Peruvian cumbia has an estimated audience of 2,189,732 people in United States. 41.3% are female, 58.7% are male, average age 39.0. Top regions: California, Florida, New York. Top brand affinities: Cumbia, Autism Awareness, Diabetes mellitus awareness, Alianza Lima, Microblogging.
The average Peruvian cumbia fan in United States is 39.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, New York. Top brand affinities include Cumbia, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on Cumbia (27.95× the country average). Demographically, the Peruvian cumbia audience skews more male with an average age of 39.0, and over-indexes on personality traits such as Urban Lifestyle, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 35 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Peruvian cumbia fans
| Metric | Value |
|---|---|
| Female | 41.3% |
| Male | 58.7% |
| Average age | 39.0 |
| Estimated audience size | 2,189,732 |
Audience persona
The typical Peruvian cumbia fan in United States is more male, around 39.0 years old, with strong Urban Lifestyle tendencies and a notable affinity for Cumbia.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 81,875 | 0.34× |
| Florida | 44,527 | 0.3× |
| New York | 37,682 | 0.31× |
| Texas | 34,951 | 0.19× |
| Kentucky | 32,804 | 1.19× |
| Iowa | 31,741 | 1.76× |
| Tennessee | 30,250 | 0.69× |
| South Carolina | 30,034 | 0.91× |
| Indiana | 29,263 | 0.73× |
| Kansas | 29,255 | 1.7× |
| Idaho | 29,248 | 2.66× |
| Missouri | 28,340 | 0.8× |
| Hawaii | 27,940 | 2.97× |
| North Carolina | 27,210 | 0.41× |
| Ohio | 27,100 | 0.4× |
| Georgia | 26,989 | 0.4× |
| Michigan | 26,977 | 0.47× |
| Wisconsin | 26,834 | 0.81× |
| Arizona | 25,842 | 0.58× |
| Pennsylvania | 25,728 | 0.35× |
| Connecticut | 25,516 | 1.16× |
| New Mexico | 25,421 | 2.31× |
| Nevada | 25,339 | 1.2× |
| Maine | 25,185 | 3.21× |
| Oregon | 25,016 | 1× |
| Utah | 24,866 | 1.27× |
| Virginia | 24,706 | 0.46× |
| Maryland | 24,582 | 0.65× |
| New Jersey | 24,522 | 0.44× |
| Illinois | 24,132 | 0.33× |
| Minnesota | 23,975 | 0.76× |
| Massachusetts | 23,729 | 0.55× |
| Washington | 23,163 | 0.53× |
| Colorado | 23,099 | 0.67× |
| Washington, District of Columbia | 16,294 | 2.48× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cumbia | 27.95× | Music & Radio |
| Autism Awareness | 19.03× | Health |
| Diabetes mellitus awareness | 12.48× | Health |
| Alianza Lima | 49.89× | Sports |
| Microblogging | 12.67× | Technology & Electronics |
| Club América | 14.58× | Sports |
| Livemusic | 7.34× | Music & Radio |
| Singer-songwriter | 5.51× | Music & Radio |
| Moto Guzzi | 29.03× | Cars & Mobility |
| Cruz Azul | 14.3× | Sports |
| Mariachi | 13.57× | Music & Radio |
| Income tax | 13.19× | Business & Career |
| Volaris | 13.65× | Travel & Leisure |
| Bundesliga | 13.01× | Sports |
| Liga MX | 7.98× | Sports |
| Pollo Campero | 12.85× | Food & Beverages |
| United States Postal Service | 3.47× | Business & Career |
| Las Vegas | 3.95× | Travel & Leisure |
| Tigres UANL | 15.36× | Sports |
| Viola Davis | 12.83× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.15 |
| Need for Security | CONSERVATISM | 1.13 |
| Extroversion | THRILL | 1.1 |
| Spirituality | BALANCE | 1.09 |
| Social Media Usage | JOY | 1.07 |
| Tradition | CONSERVATISM | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.6% |
| Mexico | 23.4% |
| Peru | 15.6% |
See Peruvian cumbia audiences in other countries
More Musical genre audiences in United States
- Rock music (108,887,607)
- Pop music (94,089,986)
- Hip hop music (93,915,196)
- Rhythm and blues music (83,645,489)
- Popular music (76,331,778)
Frequently asked questions
How many fans does Peruvian cumbia have in United States?
Peruvian cumbia has an estimated audience of 2,189,732 people in United States, concentrated in California and Florida.
What is the gender split and age of Peruvian cumbia fans?
41.3% of Peruvian cumbia fans are female, 58.7% are male, with an average age of 39.0 years.
Which brands do Peruvian cumbia fans like most?
Peruvian cumbia fans show strongest brand affinity for Cumbia (27.95×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) over the country average.
Where do Peruvian cumbia fans live in United States?
Peruvian cumbia fans in United States are most concentrated in California (reach 81,875), Florida (reach 44,527), and New York (reach 37,682). These three regions account for the largest share of the active audience.
What other brands do Peruvian cumbia fans also like?
Beyond Peruvian cumbia itself, the audience over-indexes on Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), Alianza Lima (49.89×), and Microblogging (12.67×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Peruvian cumbia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.