Rascasse Audience Intelligence

Peruvian cumbia Audience in United States

A data profile of the people who buy, follow and care about Peruvian cumbia in United States — modelled from more than twelve digital signal sources. Peruvian cumbia has an estimated audience of 2,189,732 people in United States.

#236among Musical genre in United States#6024among Topic in United States#1451in Music & Radio

The average Peruvian cumbia fan in United States is 39.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Cumbia, Mariachi, Cruz Azul, with strongest over-indexing on Cumbia (31.84× the country average).

Demographically, the Peruvian cumbia audience skews more male with an average age of 39.0, and over-indexes on personality traits such as Spirituality, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Peruvian cumbia fan in United States is more male, around 39.0 years old, with strong Spirituality tendencies and a notable affinity for Cumbia.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Peruvian cumbia profile in United States.

Audience size
2.2M
in United States
Gender
41.3%♀
58.7% male
Age
39.0
average years
Country rank
#13251
Topic in United States
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Peruvian cumbia fans

41.3% are female, 58.7% are male, average age 39.0.

Fig. 02

Gender split

41.3%
Female
58.7%
Male
Demographic split for Peruvian cumbia audience in United States
MetricValue
Female41.3%
Male58.7%
Average age39.0
Estimated audience size2,189,732
Fig. 03

Age distribution

Ø 39.0
average years
Age distribution of the Peruvian cumbia audience in United States
Age bracketShare%
16-1917%
20-2918%
30-3925%
40-4925%
50+14%
Fig. 04

Worldwide distribution

23.6%

of the worldwide Peruvian cumbia audience comes from United States.

Worldwide audience distribution share by country for Peruvian cumbia
CountryShare
United States23.6%
Mexico23.4%
Peru15.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Peruvian cumbia audience in United States is strongest.

Fig. 05

Top regions by affinity

Peruvian cumbia fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~9K1.35×
02Hawaii~10K1.28×
03Maine~10K1.26×
04Idaho~10K1.18×
05Iowa~20K1.15×
06New Mexico~10K1.15×
07Connecticut~20K1.12×
08Kansas~20K1.09×
09Utah~20K1.06×
10West Virginia~10K1.06×
11Oregon~30K1.04×
12Montana~6K1.03×
13Delaware~6K1.02×
14Wyoming~3K1.02×
15Kentucky~30K1.01×
16Nevada~20K1.01×
17Arkansas~20K1.00×
18Nebraska~10K1.00×
19New Hampshire~9K1.00×
20Rhode Island~7K1.00×
21South Dakota~5K1.00×
22North Dakota~4K1.00×
23Wisconsin~30K0.99×
24Louisiana~30K0.99×
25Oklahoma~20K0.99×
26Mississippi~20K0.99×
27Missouri~30K0.98×
28Alabama~30K0.98×
29Maryland~40K0.97×
30South Carolina~30K0.97×
31Minnesota~30K0.97×
32Colorado~30K0.96×
33Arizona~40K0.95×
34Tennessee~40K0.95×
35Indiana~40K0.95×
36Massachusetts~40K0.94×
37Washington~40K0.93×
38New Jersey~50K0.92×
39Virginia~50K0.92×
40North Carolina~60K0.91×
41Michigan~50K0.91×
42Ohio~60K0.90×
43Georgia~60K0.90×
44Pennsylvania~70K0.89×
45Illinois~60K0.89×
46Florida~100K0.83×
47New York~100K0.83×
48Texas~200K0.82×
49California~200K0.74×
50Alaska0.00×
Fig. 06

Affinity by region

Affinity by region — Peruvian cumbia, United States
0.74×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Peruvian cumbia audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Peruvian cumbia audience
#·InterestCategoryAffinity×
01Alianza LimaSports41.61×
02Elvis CrespoMusic & Radio39.91×
03CumbiaMusic & Radio31.84×
04MariachiMusic & Radio18.10×
05BoleroMusic & Radio16.41×
06El PaísNews16.40×
07Viola DavisMovies & TV16.13×
08Cruz AzulSports15.30×
09Atlético MadridSports15.27×
10Club AméricaSports11.51×
11VolarisTravel & Leisure10.67×
12MalaysiaTravel & Leisure9.36×
13Liga MXSports7.67×
14Western UnionBusiness & Career7.00×
15Web serverTechnology & Electronics6.13×
16Spanish languagePolitics & Society5.05×
17Las VegasTravel & Leisure4.73×
18WhatsAppInternet & Social Media4.55×
19MexicoTravel & Leisure3.42×
20RadioTechnology & Electronics3.18×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Peruvian cumbia audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Peruvian cumbia audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.71×
Need for SecurityCONSERVATISM1.70×
Urban LifestyleOPEN1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Peruvian cumbia audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.64×
IndividualismJOY0.67×
Quality AwarenessPREMIUM0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Peruvian cumbia have in United States?

Peruvian cumbia has an estimated audience of 2,189,732 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Peruvian cumbia fans?

41.3% of Peruvian cumbia fans are female, 58.7% are male, with an average age of 39.0 years.

03

Which brands do Peruvian cumbia fans like most?

Peruvian cumbia fans show strongest brand affinity for Cumbia (31.84×), Mariachi (18.1×), and Cruz Azul (15.3×) over the country average.

04

Where do Peruvian cumbia fans live in United States?

Peruvian cumbia fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Peruvian cumbia fans also like?

Beyond Peruvian cumbia itself, the audience over-indexes on Mariachi (18.1×), Cruz Azul (15.3×), Alianza Lima (41.61×), and Las Vegas (4.73×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Musical genre audiences in United States

See Peruvian cumbia audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Peruvian cumbia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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