Baylor Bears football Audience in United States

Baylor Bears football has an estimated audience of 2,351,156 people in United States. 50.4% are female, 49.6% are male, average age 42.0. Top regions: Texas, California, Florida. Top brand affinities: Alianza Lima, Tennessee Volunteers football, MSN, Auburn Tigers football, Kansas State Wildcats men's basketball.

The average Baylor Bears football fan in United States is 42.0 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Alianza Lima, Tennessee Volunteers football, MSN, with strongest over-indexing on Alianza Lima (500× the country average). Demographically, the Baylor Bears football audience skews balanced with an average age of 42.0, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: American football

Demographics of Baylor Bears football fans

Demographic split for Baylor Bears football audience in United States
MetricValue
Female50.4%
Male49.6%
Average age42.0
Estimated audience size2,351,156

Audience persona

The typical Baylor Bears football fan in United States is balanced, around 42.0 years old, with strong Extroversion tendencies and a notable affinity for Alianza Lima.

Top regions in United States

Top regions ranked by reach for Baylor Bears football in United States
RegionReachAffinity
Texas1,383,5646.84×
California124,5420.48×
Florida111,3440.7×
Georgia75,8591.05×
Colorado62,9901.7×
Louisiana60,2211.99×
Ohio59,6640.82×
Oklahoma57,4852.2×
Tennessee55,1091.17×
North Carolina53,8170.76×
Alabama53,0041.61×
New York49,2580.37×
Illinois48,3450.62×
Pennsylvania46,1410.58×
Utah42,4342.02×
Virginia39,8730.7×
Michigan36,8980.6×
Arizona36,8390.77×
Kansas34,6181.87×
South Carolina34,2180.97×
Mississippi34,0761.76×
Iowa33,1691.71×
Missouri29,7750.79×
Arkansas29,3181.51×
Indiana27,2470.63×
New Jersey26,9560.45×
Nevada22,8571.01×
Maryland22,1030.55×
Kentucky21,2590.72×
Massachusetts20,5370.44×
Washington19,9160.42×
Nebraska19,6521.67×
West Virginia16,8521.54×
Wisconsin16,6470.47×
Minnesota15,9030.47×
Oregon11,1800.41×
New Mexico10,2530.87×
Connecticut9,5580.41×
Hawaii8,5330.84×
Idaho8,4030.71×
Delaware5,4750.84×
Washington, District of Columbia4,4680.63×
Montana4,4370.68×
South Dakota3,4630.64×
New Hampshire3,1660.34×
Rhode Island3,1290.42×
Maine2,8940.34×
Wyoming2,4900.71×
North Dakota2,3290.48×
Alaska2,1530.43×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Baylor Bears football audience
BrandAffinityCategory
Alianza Lima500×Sports
Tennessee Volunteers football12.68×Sports
MSN4.01×News
Auburn Tigers football11.44×Sports
Kansas State Wildcats men's basketball38.73×Sports
Texas Longhorns12.27×Sports
Dallas Stars9.53×Sports
Texas Longhorns baseball21.47×Sports
Florida State Seminoles football8.71×Sports
Nebraska Cornhuskers football10.05×Sports
Deion Sanders6.98×Sports
Texas Longhorns football7.81×Sports
Baltimore Ravens4.89×Sports
Oklahoma Sooners football9.69×Sports
Oregon Ducks football8.66×Sports
Duke Blue Devils men's basketball5.47×Sports
Gonzaga Bulldogs men's basketball10.88×Sports
Washington Commanders6.1×Sports
FIFA World Cup2.1×Sports
Fox News Channel1.54×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Baylor Bears football audience
TraitClusterScore
ExtroversionTHRILL1.99
Early Adopter MentalityPOWER1.16
PatriotismCONSERVATISM1.13
DIY MentalityTHRILL1.12
Sports ActivityPOWER1.09
Healthy LifestyleBALANCE1.05

Worldwide distribution

Worldwide audience distribution share by country for Baylor Bears football
CountryShare
United States95.2%
Canada1.5%
United Kingdom0.8%

See Baylor Bears football audiences in other countries

More American football audiences in United States

Frequently asked questions

How many fans does Baylor Bears football have in United States?

Baylor Bears football has an estimated audience of 2,351,156 people in United States, concentrated in Texas and California.

What is the gender split and age of Baylor Bears football fans?

50.4% of Baylor Bears football fans are female, 49.6% are male, with an average age of 42.0 years.

Which brands do Baylor Bears football fans like most?

Baylor Bears football fans show strongest brand affinity for Alianza Lima (500×), Tennessee Volunteers football (12.68×), and MSN (4.01×) over the country average.

Where do Baylor Bears football fans live in United States?

Baylor Bears football fans in United States are most concentrated in Texas (reach 1,383,564), California (reach 124,542), and Florida (reach 111,344). These three regions account for the largest share of the active audience.

What other brands do Baylor Bears football fans also like?

Beyond Baylor Bears football itself, the audience over-indexes on Tennessee Volunteers football (12.68×), MSN (4.01×), Auburn Tigers football (11.44×), and Kansas State Wildcats men's basketball (38.73×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Baylor Bears football. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.