Rascasse Audience Intelligence

Baylor Bears football Audience in United States

A data profile of the people who buy, follow and care about Baylor Bears football in United States — modelled from more than twelve digital signal sources. Baylor Bears football has an estimated audience of 2,344,801 people in United States.

#192among American football in United States#222among Team in United States#1126in Sports

The average Baylor Bears football fan in United States is 42.0 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Alianza Lima, Tennessee Volunteers football, Dallas Stars, with strongest over-indexing on Alianza Lima (321.22× the country average).

Demographically, the Baylor Bears football audience skews balanced with an average age of 42.0, and over-indexes on personality traits such as Patriotism, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Baylor Bears football fan in United States is balanced, around 42.0 years old, with strong Patriotism tendencies and a notable affinity for Alianza Lima.

Category: Sports · Type: Team · Subtype: American football

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Baylor Bears football profile in United States.

Audience size
2.3M
in United States
Gender
50.4%♀
49.6% male
Age
42.0
average years
Country rank
#12535
Team in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Baylor Bears football fans

50.4% are female, 49.6% are male, average age 42.0.

Fig. 02

Gender split

50.4%
Female
49.6%
Male
Demographic split for Baylor Bears football audience in United States
MetricValue
Female50.4%
Male49.6%
Average age42.0
Estimated audience size2,344,801
Fig. 03

Age distribution

Ø 42.0
average years
Age distribution of the Baylor Bears football audience in United States
Age bracketShare%
16-1917%
20-2914%
30-3918%
40-4924%
50+27%
Fig. 04

Worldwide distribution

95.2%

of the worldwide Baylor Bears football audience comes from United States.

Worldwide audience distribution share by country for Baylor Bears football
CountryShare
United States95.2%
Canada1.5%
United Kingdom0.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Baylor Bears football audience in United States is strongest.

Fig. 05

Top regions by affinity

Baylor Bears football fans by region: top regions in United States
#RegionReachAffinity×
01Texas~1.5M6.59×
02Alabama~90K2.73×
03Oklahoma~60K2.26×
04Mississippi~40K1.94×
05Louisiana~60K1.86×
06Kansas~30K1.78×
07Utah~40K1.75×
08Nebraska~20K1.58×
09Arkansas~30K1.56×
10Iowa~30K1.51×
11Colorado~50K1.40×
12West Virginia~10K1.36×
13Tennessee~60K1.29×
14Georgia~80K1.06×
15Arizona~50K1.05×
16South Carolina~40K1.04×
17Nevada~20K1.03×
18New Mexico~10K0.90×
19Delaware~6K0.90×
20Hawaii~9K0.86×
21Ohio~60K0.84×
22Kentucky~20K0.79×
23Missouri~30K0.78×
24Wyoming~3K0.75×
25Florida~100K0.73×
26North Carolina~50K0.73×
27Idaho~8K0.69×
28Washington, District of Columbia~5K0.69×
29Virginia~40K0.68×
30Montana~4K0.68×
31South Dakota~4K0.68×
32Indiana~30K0.66×
33North Dakota~3K0.61×
34Michigan~40K0.60×
35Alaska~3K0.60×
36Pennsylvania~50K0.58×
37Illinois~50K0.58×
38Maryland~20K0.54×
39Rhode Island~4K0.52×
40Wisconsin~20K0.51×
41Minnesota~20K0.48×
42California~100K0.47×
43New Jersey~30K0.47×
44Massachusetts~20K0.46×
45New Hampshire~4K0.45×
46Maine~4K0.44×
47Connecticut~10K0.43×
48Washington~20K0.42×
49Oregon~10K0.42×
50New York~50K0.38×
Fig. 06

Affinity by region

Affinity by region — Baylor Bears football, United States
0.38×1.00×6.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Baylor Bears football audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Baylor Bears football audience
#·InterestCategoryAffinity×
01Alianza LimaSports321.22×
02Kansas State Wildcats men's basketballSports27.03×
03Texas Longhorns baseballSports14.17×
04Dallas StarsSports10.00×
05Oklahoma Sooners footballSports9.64×
06Gonzaga Bulldogs men's basketballSports9.03×
07Texas LonghornsSports8.82×
08Florida Gators footballSports8.59×
09Auburn Tigers footballSports8.39×
10Tennessee Volunteers footballSports8.01×
11Florida State Seminoles footballSports6.79×
12Texas Longhorns footballSports6.54×
13Nebraska Cornhuskers footballSports6.37×
14University of Texas at AustinBusiness & Career6.00×
15Broadcasting of sports eventsMovies & TV5.44×
16LSU Tigers footballSports4.86×
17FedExBusiness & Career3.13×
18Mortgage loansBusiness & Career2.10×
19MSNNews1.89×
20Instant messagingInternet & Social Media1.88×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Baylor Bears football audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Baylor Bears football audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.10×
ExtroversionTHRILL1.67×
Convenience OrientationPREMIUM1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Baylor Bears football audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.77×
Healthy LifestyleBALANCE0.80×
CreativityOPEN0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Baylor Bears football have in United States?

Baylor Bears football has an estimated audience of 2,344,801 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Baylor Bears football fans?

50.4% of Baylor Bears football fans are female, 49.6% are male, with an average age of 42.0 years.

03

Which brands do Baylor Bears football fans like most?

Baylor Bears football fans show strongest brand affinity for Alianza Lima (321.22×), Tennessee Volunteers football (8.01×), and Dallas Stars (10×) over the country average.

04

Where do Baylor Bears football fans live in United States?

Baylor Bears football fans in United States are most concentrated in Texas (reach ~1.5M), California (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Baylor Bears football fans also like?

Beyond Baylor Bears football itself, the audience over-indexes on Tennessee Volunteers football (8.01×), Dallas Stars (10×), Auburn Tigers football (8.39×), and Florida Gators football (8.59×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More American football audiences in United States

See Baylor Bears football audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Baylor Bears football. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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