Rascasse Audience Intelligence

Mayagüez, Puerto Rico Audience in United States

A data profile of the people who buy, follow and care about Mayagüez, Puerto Rico in United States — modelled from more than twelve digital signal sources. Mayagüez, Puerto Rico has an estimated audience of 372,742 people in United States.

#4853among POI in United States

The average Mayagüez, Puerto Rico fan in United States is 40.3 years old, balanced, and lives primarily in Florida.

The audience is concentrated in Florida, New York, Texas.

Top brand affinities include Cinnamoroll, Las Vegas, Campeonato Brasileiro Série B, with strongest over-indexing on Cinnamoroll (37.14× the country average).

Demographically, the Mayagüez, Puerto Rico audience skews balanced with an average age of 40.3, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mayagüez, Puerto Rico fan in United States is balanced, around 40.3 years old, with strong Patriotism tendencies and a notable affinity for Cinnamoroll.

Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mayagüez, Puerto Rico profile in United States.

Audience size
373K
in United States
Gender
52.1%♀
47.9% male
Age
40.3
average years
Country rank
#43173
POI in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mayagüez, Puerto Rico fans

52.1% are female, 47.9% are male, average age 40.3.

Fig. 02

Gender split

52.1%
Female
47.9%
Male
Demographic split for Mayagüez, Puerto Rico audience in United States
MetricValue
Female52.1%
Male47.9%
Average age40.3
Estimated audience size372,742
Fig. 03

Age distribution

Ø 40.3
average years
Age distribution of the Mayagüez, Puerto Rico audience in United States
Age bracketShare%
16-1917%
20-2919%
30-3920%
40-4923%
50+21%
Fig. 04

Worldwide distribution

70.8%

of the worldwide Mayagüez, Puerto Rico audience comes from United States.

Worldwide audience distribution share by country for Mayagüez, Puerto Rico
CountryShare
United States70.8%
Mexico8.4%
Spain4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mayagüez, Puerto Rico audience in United States is strongest.

Fig. 05

Top regions by affinity

Mayagüez, Puerto Rico fans by region: top regions in United States
#RegionReachAffinity×
01Florida~50K2.17×
02Connecticut~8K2.14×
03New Jersey~20K1.79×
04New York~40K1.72×
05Massachusetts~10K1.50×
06Pennsylvania~20K1.25×
07Alaska<1K1.22×
08Delaware~1K1.21×
09Vermont<1K1.17×
10Rhode Island~1K1.16×
11Washington, District of Columbia~1K1.14×
12North Dakota<1K1.12×
13South Dakota<1K1.11×
14Montana~1K1.06×
15New Hampshire~2K1.04×
16Maine~1K1.02×
17Virginia~9K0.99×
18West Virginia~2K0.99×
19Georgia~10K0.97×
20New Mexico~2K0.97×
21Hawaii~2K0.97×
22Maryland~6K0.95×
23Wisconsin~5K0.95×
24Idaho~2K0.95×
25Illinois~10K0.93×
26Mississippi~3K0.93×
27Nebraska~2K0.93×
28Texas~30K0.92×
29North Carolina~10K0.92×
30Arkansas~3K0.91×
31Iowa~3K0.90×
32South Carolina~5K0.89×
33Kansas~3K0.89×
34Utah~3K0.88×
35Kentucky~4K0.87×
36Oklahoma~4K0.87×
37Nevada~3K0.87×
38Tennessee~6K0.86×
39Louisiana~4K0.86×
40Alabama~4K0.84×
41Oregon~4K0.84×
42Indiana~6K0.83×
43Colorado~5K0.83×
44Minnesota~4K0.83×
45Missouri~5K0.81×
46Ohio~9K0.79×
47Michigan~8K0.79×
48Arizona~6K0.79×
49Washington~6K0.76×
50California~20K0.58×
Fig. 06

Affinity by region

Affinity by region — Mayagüez, Puerto Rico, United States
0.58×1.00×2.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mayagüez, Puerto Rico audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mayagüez, Puerto Rico audience
#·InterestCategoryAffinity×
01Campeonato Brasileiro Série BSports84.74×
02CinnamorollMovies & TV37.14×
03SiaMusic & Radio21.18×
04Rosie O'DonnellMovies & TV20.00×
05Toyota YarisCars & Mobility19.49×
06CitroënCars & Mobility19.46×
07National Hurricane CenterPolitics & Society18.81×
08VolarisTravel & Leisure17.42×
09El PaísNews13.87×
10Web serverTechnology & Electronics10.88×
11Sundance Film FestivalMovies & TV10.54×
12SourdoughFood & Beverages9.95×
13Ricky MartinMusic & Radio9.71×
14Las VegasTravel & Leisure6.89×
15Milwaukee BrewersSports6.40×
16Anne HathawayMovies & TV5.25×
17CaribbeanTravel & Leisure4.67×
18Detroit TigersSports4.08×
19Google MapsInternet & Social Media3.16×
20WalgreensShopping2.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mayagüez, Puerto Rico audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mayagüez, Puerto Rico audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM4.77×
SpiritualityBALANCE1.94×
Need for SecurityCONSERVATISM1.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mayagüez, Puerto Rico audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.73×
Luxury OrientationPREMIUM0.78×
Pet OwnershipJOY0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mayagüez, Puerto Rico have in United States?

Mayagüez, Puerto Rico has an estimated audience of 372,742 people in United States, concentrated in Florida and New York.

02

What is the gender split and age of Mayagüez, Puerto Rico fans?

52.1% of Mayagüez, Puerto Rico fans are female, 47.9% are male, with an average age of 40.3 years.

03

Which brands do Mayagüez, Puerto Rico fans like most?

Mayagüez, Puerto Rico fans show strongest brand affinity for Cinnamoroll (37.14×), Las Vegas (6.89×), and Campeonato Brasileiro Série B (84.74×) over the country average.

04

Where do Mayagüez, Puerto Rico fans live in United States?

Mayagüez, Puerto Rico fans in United States are most concentrated in Florida (reach ~50K), New York (reach ~40K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Mayagüez, Puerto Rico fans also like?

Beyond Mayagüez, Puerto Rico itself, the audience over-indexes on Las Vegas (6.89×), Campeonato Brasileiro Série B (84.74×), Volaris (17.42×), and Web server (10.88×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Mayagüez, Puerto Rico. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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