Sundance Film Festival Audience in United States

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Sundance Film Festival has an estimated audience of 8,237,445 people in United States. 55.2% are female, 44.8% are male, average age 38.9. Top regions: California, Utah, Colorado. Top brand affinities: Robert Redford, Independent film, Food, Art film, Movies.

The average Sundance Film Festival fan in United States is 38.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Utah, Colorado. Top brand affinities include Robert Redford, Independent film, Food, with strongest over-indexing on Robert Redford (6.03× the country average). Demographically, the Sundance Film Festival audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Event · Subtype: Film festival

Demographics of Sundance Film Festival fans

Demographic split for Sundance Film Festival audience in United States
MetricValue
Female55.2%
Male44.8%
Average age38.9
Estimated audience size8,237,445

Audience persona

The typical Sundance Film Festival fan in United States is more female, around 38.9 years old, with strong Risk Appetite tendencies and a notable affinity for Robert Redford.

Top regions in United States

Top regions ranked by reach for Sundance Film Festival in United States
RegionReachAffinity
California1,121,5031.24×
Utah922,71612.51×
Colorado547,5844.22×
New York470,9371.02×
Texas397,7110.56×
Florida309,4260.55×
Illinois212,5630.77×
Ohio187,1010.74×
Georgia166,6690.66×
Pennsylvania151,9250.55×
Washington150,3040.91×
North Carolina135,6200.55×
Arizona128,9010.77×
Massachusetts127,1020.78×
New Jersey123,4720.59×
Virginia113,8440.57×
Michigan108,7730.5×
Maryland90,5400.64×
Oregon87,6310.93×
Tennessee86,6470.52×
Missouri77,6220.58×
Minnesota72,2420.61×
Indiana69,7150.46×
Nevada68,0130.85×
Wisconsin64,5590.52×
Alabama60,4680.53×
Kentucky56,4290.55×
Connecticut56,3900.68×
South Carolina54,2520.44×
Louisiana50,6590.48×
Idaho49,1661.19×
Oklahoma45,4520.5×
Kansas37,8290.58×
Iowa33,7360.5×
New Mexico31,3770.76×
Washington, District of Columbia30,2001.22×
Wyoming28,5122.34×
Arkansas28,3130.42×
Montana26,7751.17×
Hawaii25,1800.71×
Nebraska24,9330.6×
South Dakota20,8871.1×
Mississippi18,6410.27×
New Hampshire18,2020.56×
Maine17,1710.58×
Rhode Island15,7990.6×
West Virginia12,7830.33×
Delaware11,6720.51×
Vermont11,6540.81×
Alaska9,2890.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sundance Film Festival audience
BrandAffinityCategory
Robert Redford6.03×Movies & TV
Independent film4.4×Movies & TV
Food1.63×Food & Beverages
Art film3.12×Movies & TV
Movies1.51×Movies & TV
Film festival5.61×Movies & TV
Outdoor recreation1.51×Sports
Tribeca Film Festival8.46×Movies & TV
Documentary movies1.89×Movies & TV
Golden Globe Award2.97×Movies & TV
Thriller movies1.84×Movies & TV
Harry Potter1.55×Movies & TV
Brendan Fraser5.62×Movies & TV
Buenos Aires3.05×Travel & Leisure
Action movies1.66×Movies & TV
Acting1.72×Business & Career
Argentina2.48×Travel & Leisure
Drama movies1.51×Movies & TV
Actor1.91×Arts & Culture
Internet Movie Database2.96×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sundance Film Festival audience
TraitClusterScore
Risk AppetiteTHRILL2.38
Luxury OrientationPREMIUM2.18
SustainabilityBALANCE1.69
LGBTQ+ IdentityOPEN1.69
Design AffinityPREMIUM1.59
Early Adopter MentalityPOWER1.33

Worldwide distribution

Worldwide audience distribution share by country for Sundance Film Festival
CountryShare
United States89.8%
Philippines0.7%
Singapore0.7%

See Sundance Film Festival audiences in other countries

More Film festival audiences in United States

Frequently asked questions

How many fans does Sundance Film Festival have in United States?

Sundance Film Festival has an estimated audience of 8,237,445 people in United States, concentrated in California and Utah.

What is the gender split and age of Sundance Film Festival fans?

55.2% of Sundance Film Festival fans are female, 44.8% are male, with an average age of 38.9 years.

Which brands do Sundance Film Festival fans like most?

Sundance Film Festival fans show strongest brand affinity for Robert Redford (6.03×), Independent film (4.4×), and Food (1.63×) over the country average.

Where do Sundance Film Festival fans live in United States?

Sundance Film Festival fans in United States are most concentrated in California (reach 1,121,503), Utah (reach 922,716), and Colorado (reach 547,584). These three regions account for the largest share of the active audience.

What other brands do Sundance Film Festival fans also like?

Beyond Sundance Film Festival itself, the audience over-indexes on Independent film (4.4×), Food (1.63×), Art film (3.12×), and Movies (1.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sundance Film Festival. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.