Rascasse Audience Intelligence

Sundance Film Festival Audience in United States

A data profile of the people who buy, follow and care about Sundance Film Festival in United States — modelled from more than twelve digital signal sources. Sundance Film Festival has an estimated audience of 8,236,765 people in United States.

#1among Film festival in United States#45among Event in United States#342in Movies & TV

The average Sundance Film Festival fan in United States is 38.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Utah, New York.

Top brand affinities include Robert Redford, Independent film, Food, with strongest over-indexing on Robert Redford (6.03× the country average).

Demographically, the Sundance Film Festival audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Pet Ownership, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sundance Film Festival fan in United States is more female, around 38.9 years old, with strong Pet Ownership tendencies and a notable affinity for Robert Redford.

Category: Movies & TV · Type: Event · Subtype: Film festival

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sundance Film Festival profile in United States.

Audience size
8.2M
in United States
Gender
55.2%♀
44.8% male
Age
38.9
average years
Country rank
#4306
Event in United States
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sundance Film Festival fans

55.2% are female, 44.8% are male, average age 38.9.

Fig. 02

Gender split

55.2%
Female
44.8%
Male
Demographic split for Sundance Film Festival audience in United States
MetricValue
Female55.2%
Male44.8%
Average age38.9
Estimated audience size8,236,765
Fig. 03

Age distribution

Ø 38.9
average years
Age distribution of the Sundance Film Festival audience in United States
Age bracketShare%
16-1923%
20-2918%
30-3917%
40-4919%
50+22%
Fig. 04

Worldwide distribution

87.3%

of the worldwide Sundance Film Festival audience comes from United States.

Worldwide audience distribution share by country for Sundance Film Festival
CountryShare
United States87.3%
Mexico2.8%
Philippines0.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sundance Film Festival audience in United States is strongest.

Fig. 05

Top regions by affinity

Sundance Film Festival fans by region: top regions in United States
#RegionReachAffinity×
01Utah~900K11.82×
02Colorado~500K3.60×
03Wyoming~30K2.18×
04California~1M1.22×
05Washington, District of Columbia~30K1.17×
06Montana~30K1.17×
07South Dakota~20K1.15×
08Idaho~50K1.13×
09New York~500K1.08×
10Oregon~90K0.94×
11Washington~100K0.88×
12Nevada~70K0.86×
13New Mexico~30K0.84×
14Alaska~10K0.84×
15Massachusetts~100K0.83×
16Connecticut~70K0.80×
17Hawaii~30K0.80×
18North Dakota~10K0.80×
19Illinois~200K0.79×
20Maine~20K0.79×
21Rhode Island~20K0.79×
22Arizona~100K0.77×
23Delaware~20K0.77×
24New Hampshire~20K0.76×
25Nebraska~30K0.74×
26Maryland~100K0.71×
27Kansas~50K0.70×
28West Virginia~30K0.70×
29Georgia~200K0.68×
30New Jersey~100K0.67×
31Minnesota~80K0.67×
32Missouri~90K0.66×
33Iowa~40K0.65×
34Oklahoma~60K0.64×
35Wisconsin~80K0.63×
36Arkansas~40K0.63×
37Mississippi~40K0.63×
38Virginia~100K0.62×
39Tennessee~100K0.61×
40Louisiana~60K0.61×
41Florida~300K0.60×
42Pennsylvania~200K0.60×
43Ohio~200K0.60×
44North Carolina~100K0.60×
45Kentucky~60K0.59×
46Michigan~100K0.57×
47South Carolina~70K0.57×
48Texas~400K0.56×
49Indiana~80K0.55×
50Alabama~60K0.55×
Fig. 06

Affinity by region

Affinity by region — Sundance Film Festival, United States
0.55×1.00×11.82×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sundance Film Festival audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sundance Film Festival audience
#·InterestCategoryAffinity×
01Tribeca Film FestivalMovies & TV8.46×
02Robert RedfordMovies & TV6.03×
03Brendan FraserMovies & TV5.62×
04Film festivalMovies & TV5.61×
05Independent filmMovies & TV4.40×
06Art filmMovies & TV3.12×
07Buenos AiresTravel & Leisure3.05×
08Golden Globe AwardMovies & TV2.97×
09Internet Movie DatabaseMovies & TV2.96×
10ArgentinaTravel & Leisure2.48×
11ActorArts & Culture1.91×
12Documentary moviesMovies & TV1.89×
13Thriller moviesMovies & TV1.84×
14ActingBusiness & Career1.72×
15Action moviesMovies & TV1.66×
16FoodFood & Beverages1.63×
17Harry PotterMovies & TV1.55×
18MoviesMovies & TV1.51×
19Outdoor recreationSports1.51×
20Drama moviesMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sundance Film Festival audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sundance Film Festival audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.39×
TraditionCONSERVATISM1.35×
Design AffinityPREMIUM1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sundance Film Festival audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.85×
DIY MentalityTHRILL0.87×
Family OrientationCONSERVATISM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sundance Film Festival have in United States?

Sundance Film Festival has an estimated audience of 8,236,765 people in United States, concentrated in California and Utah.

02

What is the gender split and age of Sundance Film Festival fans?

55.2% of Sundance Film Festival fans are female, 44.8% are male, with an average age of 38.9 years.

03

Which brands do Sundance Film Festival fans like most?

Sundance Film Festival fans show strongest brand affinity for Robert Redford (6.03×), Independent film (4.4×), and Food (1.63×) over the country average.

04

Where do Sundance Film Festival fans live in United States?

Sundance Film Festival fans in United States are most concentrated in California (reach ~1M), Utah (reach ~900K), and New York (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Sundance Film Festival fans also like?

Beyond Sundance Film Festival itself, the audience over-indexes on Independent film (4.4×), Food (1.63×), Art film (3.12×), and Movies (1.51×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Film festival audiences in United States

See Sundance Film Festival audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sundance Film Festival. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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