Tom Clancy Audience in United States

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Tom Clancy has an estimated audience of 1,001,287 people in United States. 45.7% are female, 54.3% are male, average age 48.4. Top regions: California, Texas, Florida. Top brand affinities: Beetlejuice, princess bride, USA Today, Harlan Coben, Linda Cardellini.

The average Tom Clancy fan in United States is 48.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Beetlejuice, princess bride, USA Today, with strongest over-indexing on Beetlejuice (14.81× the country average). Demographically, the Tom Clancy audience skews balanced with an average age of 48.4, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Person · Subtype: Author

Demographics of Tom Clancy fans

Demographic split for Tom Clancy audience in United States
MetricValue
Female45.7%
Male54.3%
Average age48.4
Estimated audience size1,001,287

Audience persona

The typical Tom Clancy fan in United States is balanced, around 48.4 years old, with strong Patriotism tendencies and a notable affinity for Beetlejuice.

Top regions in United States

Top regions ranked by reach for Tom Clancy in United States
RegionReachAffinity
California104,1430.95×
Texas86,0961×
Florida67,7141×
New York48,7830.87×
Pennsylvania33,1620.98×
Illinois31,1040.93×
Ohio30,5640.99×
Georgia30,4390.99×
North Carolina29,4700.98×
Virginia26,2051.07×
Michigan24,9930.95×
Arizona23,3621.14×
Washington22,3921.11×
New Jersey22,0600.87×
Maryland21,7831.27×
Tennessee21,1201.05×
Massachusetts19,1160.97×
Indiana18,8591.03×
Missouri17,5801.09×
Colorado15,8171×
Alabama14,8651.06×
Minnesota14,2280.99×
South Carolina14,0200.93×
Kentucky13,7131.09×
Wisconsin13,4990.9×
Oklahoma12,8291.15×
Louisiana11,7400.91×
Oregon11,5541.01×
Utah9,8601.1×
Connecticut9,6610.96×
Nevada9,0950.94×
Arkansas8,7711.06×
Kansas8,5501.08×
Iowa8,4651.03×
Mississippi7,8470.95×
Idaho5,4321.08×
West Virginia4,9471.06×
Nebraska4,9070.98×
New Mexico4,5740.91×
New Hampshire4,0181.02×
Maine3,6741.02×
Hawaii3,5640.83×
Washington, District of Columbia2,9170.97×
Montana2,9101.05×
Rhode Island2,7860.87×
Alaska2,5601.2×
Delaware2,4540.89×
South Dakota2,1300.92×
North Dakota2,0380.99×
Vermont1,4980.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tom Clancy audience
BrandAffinityCategory
Beetlejuice14.81×Movies & TV
princess bride18.95×Movies & TV
USA Today5.83×News
Harlan Coben25.21×Literature
Linda Cardellini12.23×Movies & TV
James Patterson22.85×Literature
Michael Crichton28.9×Literature
Dan Brown29.73×Literature
John Grisham26.46×Literature
Acrimony28.75×Movies & TV
Writer6.8×Literature
Agatha Christie19.16×Literature
True Detective5.37×Movies & TV
Dodo (Alice's Adventures in Wonderland)5.85×Literature
Eyes Wide Shut12.62×Movies & TV
Author4.78×Literature
Mystery fiction4.37×Literature
Psychological thriller6.22×Literature
Wayward Pines31.42×Movies & TV
Charlie Hunnam7.96×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tom Clancy audience
TraitClusterScore
PatriotismCONSERVATISM3.98
Early Adopter MentalityPOWER1.64
Need for SecurityCONSERVATISM1.6
IndividualismJOY1.42
TraditionCONSERVATISM1.3
Risk AppetiteTHRILL1.24

Worldwide distribution

Worldwide audience distribution share by country for Tom Clancy
CountryShare
United States34.7%
United Kingdom9.2%
Brazil7.4%

See Tom Clancy audiences in other countries

More Author audiences in United States

Frequently asked questions

How many fans does Tom Clancy have in United States?

Tom Clancy has an estimated audience of 1,001,287 people in United States, concentrated in California and Texas.

What is the gender split and age of Tom Clancy fans?

45.7% of Tom Clancy fans are female, 54.3% are male, with an average age of 48.4 years.

Which brands do Tom Clancy fans like most?

Tom Clancy fans show strongest brand affinity for Beetlejuice (14.81×), princess bride (18.95×), and USA Today (5.83×) over the country average.

Where do Tom Clancy fans live in United States?

Tom Clancy fans in United States are most concentrated in California (reach 104,143), Texas (reach 86,096), and Florida (reach 67,714). These three regions account for the largest share of the active audience.

What other brands do Tom Clancy fans also like?

Beyond Tom Clancy itself, the audience over-indexes on princess bride (18.95×), USA Today (5.83×), Harlan Coben (25.21×), and Linda Cardellini (12.23×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tom Clancy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.