John Grisham Audience in United States

John Grisham logo

John Grisham has an estimated audience of 956,107 people in United States. 63.2% are female, 36.8% are male, average age 49.4. Top regions: California, Texas, Florida. Top brand affinities: Linda Cardellini, Harlan Coben, James Patterson, USA Today, Wayward Pines.

The average John Grisham fan in United States is 49.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Linda Cardellini, Harlan Coben, James Patterson, with strongest over-indexing on Linda Cardellini (28.1× the country average). Demographically, the John Grisham audience skews more female with an average age of 49.4, and over-indexes on personality traits such as Patriotism, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Person · Subtype: Author

Demographics of John Grisham fans

Demographic split for John Grisham audience in United States
MetricValue
Female63.2%
Male36.8%
Average age49.4
Estimated audience size956,107

Audience persona

The typical John Grisham fan in United States is more female, around 49.4 years old, with strong Patriotism tendencies and a notable affinity for Linda Cardellini.

Top regions in United States

Top regions ranked by reach for John Grisham in United States
RegionReachAffinity
California76,5300.73×
Texas73,3720.89×
Florida60,6900.94×
New York45,5650.85×
North Carolina33,5871.17×
Illinois29,0780.91×
Georgia29,0090.98×
Pennsylvania28,7340.89×
Virginia28,7321.23×
Ohio28,1030.95×
Tennessee24,8931.3×
Michigan22,6530.91×
New Jersey20,7970.86×
Mississippi20,0062.54×
Massachusetts17,3150.92×
Washington16,7270.87×
Indiana16,0950.92×
Missouri16,0871.04×
Arizona16,0580.82×
Alabama15,5981.17×
South Carolina15,5611.08×
Arkansas15,1971.93×
Colorado14,6250.97×
Maryland14,4080.88×
Louisiana13,9781.13×
Minnesota13,9721.02×
Wisconsin12,7420.89×
Oklahoma12,5251.18×
Kentucky12,1061.01×
Oregon9,8100.9×
Connecticut8,5380.89×
Utah8,2060.96×
Iowa7,9411.01×
Kansas7,6151.01×
Nevada6,2980.68×
Idaho4,7030.98×
Nebraska4,5060.94×
New Mexico4,1310.86×
West Virginia4,0160.9×
Washington, District of Columbia3,8041.32×
New Hampshire3,6270.96×
Maine3,6161.06×
Montana2,9041.09×
Hawaii2,8970.71×
Rhode Island2,2850.75×
Delaware2,2170.84×
South Dakota2,0320.92×
North Dakota1,6570.84×
Vermont1,4990.89×
Alaska1,4860.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for John Grisham audience
BrandAffinityCategory
Linda Cardellini28.1×Movies & TV
Harlan Coben34.91×Literature
James Patterson30×Literature
USA Today6.54×News
Wayward Pines47.35×Movies & TV
Agatha Christie26.99×Literature
True Detective7.56×Movies & TV
Michael Crichton36.4×Literature
Tom Clancy32.62×Literature
Dan Brown37.17×Literature
Writer7.74×Literature
Michael Connelly38.75×Literature
Dexter (TV series)9.06×Movies & TV
Mystery fiction5.15×Literature
Hercules (2014 film)17.97×Movies & TV
David Baldacci37.18×Literature
Psychological thriller7.1×Literature
Detective12.12×Home & Garden
Warriors (novel series)4.73×Literature
The Gilded Age4.04×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by John Grisham audience
TraitClusterScore
PatriotismCONSERVATISM1.65
Family OrientationCONSERVATISM1.44
TraditionCONSERVATISM1.4
Community OrientationOPEN1.38
SpiritualityBALANCE1.37
Price SensitivityPREMIUM1.31

Worldwide distribution

Worldwide audience distribution share by country for John Grisham
CountryShare
United States46.3%
United Kingdom8.3%
Germany6.1%

See John Grisham audiences in other countries

More Author audiences in United States

Frequently asked questions

How many fans does John Grisham have in United States?

John Grisham has an estimated audience of 956,107 people in United States, concentrated in California and Texas.

What is the gender split and age of John Grisham fans?

63.2% of John Grisham fans are female, 36.8% are male, with an average age of 49.4 years.

Which brands do John Grisham fans like most?

John Grisham fans show strongest brand affinity for Linda Cardellini (28.1×), Harlan Coben (34.91×), and James Patterson (30×) over the country average.

Where do John Grisham fans live in United States?

John Grisham fans in United States are most concentrated in California (reach 76,530), Texas (reach 73,372), and Florida (reach 60,690). These three regions account for the largest share of the active audience.

What other brands do John Grisham fans also like?

Beyond John Grisham itself, the audience over-indexes on Harlan Coben (34.91×), James Patterson (30×), USA Today (6.54×), and Wayward Pines (47.35×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for John Grisham. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.