Wayward Pines Audience in United States

Wayward Pines logo

Wayward Pines has an estimated audience of 553,852 people in United States. 52.2% are female, 47.8% are male, average age 37.9. Top regions: California, Texas, Florida. Top brand affinities: Governor of Michigan, Nationality, The Halal Guys, The Nice Guys, Gimlet (cocktail).

The average Wayward Pines fan in United States is 37.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Governor of Michigan, Nationality, The Halal Guys, with strongest over-indexing on Governor of Michigan (33.78× the country average). Demographically, the Wayward Pines audience skews balanced with an average age of 37.9, and over-indexes on personality traits such as Tradition, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Wayward Pines fans

Demographic split for Wayward Pines audience in United States
MetricValue
Female52.2%
Male47.8%
Average age37.9
Estimated audience size553,852

Audience persona

The typical Wayward Pines fan in United States is balanced, around 37.9 years old, with strong Tradition tendencies and a notable affinity for Governor of Michigan.

Top regions in United States

Top regions ranked by reach for Wayward Pines in United States
RegionReachAffinity
California50,0380.82×
Texas45,0810.95×
Florida33,3660.89×
New York27,1180.88×
Pennsylvania21,0801.13×
Ohio18,9411.11×
Illinois18,0000.98×
Georgia17,8341.05×
North Carolina17,4201.05×
Michigan15,5281.07×
Washington14,1491.27×
Virginia13,5531×
New Jersey12,4440.88×
Tennessee12,1881.1×
Massachusetts10,3690.95×
Indiana10,3301.02×
Missouri10,0041.12×
Arizona9,7440.86×
Colorado9,1981.05×
South Carolina8,9521.07×
Maryland8,8070.92×
Minnesota8,3641.05×
Kentucky8,3431.2×
Oregon8,0881.27×
Alabama7,9361.03×
Wisconsin7,7940.94×
Louisiana7,5131.05×
Oklahoma7,2341.18×
Connecticut5,3050.96×
Arkansas5,0451.11×
Utah4,9150.99×
Mississippi4,8791.07×
Nevada4,8590.91×
Kansas4,5021.03×
Idaho4,2001.51×
Iowa4,1840.92×
West Virginia2,9111.13×
Nebraska2,4540.88×
New Hampshire2,3841.09×
Maine2,2261.12×
New Mexico2,2170.8×
Hawaii1,6900.71×
Rhode Island1,5990.91×
Montana1,5371×
Washington, District of Columbia1,4070.85×
Delaware1,3590.89×
Alaska1,1510.97×
North Dakota9640.85×
South Dakota9580.75×
Vermont8230.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Wayward Pines audience
BrandAffinityCategory
Governor of Michigan33.78×Politics & Society
Nationality5.55×Politics & Society
The Halal Guys11.73×Food & Beverages
The Nice Guys11.72×Movies & TV
Gimlet (cocktail)53.38×Food & Beverages
Whataburger2.1×Food & Beverages
Elsword18.57×Games
Grinch4.32×Movies & TV
Vocal harmony4.87×Music & Radio
Personalised Gifts4.67×Home & Garden
Kildare41.52×Travel & Leisure
Collectable1.57×Kids & Family
Saving2.86×Business & Career
Combat sport1.52×Sports
Jason Garrett10.05×Sports
Mortgage insurance3.41×Business & Career
Non-celiac gluten sensitivity8×Health
Google Photos1.68×Technology & Electronics
Home staging3.41×Home & Garden
Hocus Pocus2.97×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Wayward Pines audience
TraitClusterScore
TraditionCONSERVATISM1.58
MindfulnessBALANCE1.56
Price SensitivityPREMIUM1.25
Community OrientationOPEN1.24
LGBTQ+ IdentityOPEN1.18
ExtroversionTHRILL1.18

Worldwide distribution

Worldwide audience distribution share by country for Wayward Pines
CountryShare
United States36.3%
United Kingdom9.7%
India8.0%

See Wayward Pines audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Wayward Pines have in United States?

Wayward Pines has an estimated audience of 553,852 people in United States, concentrated in California and Texas.

What is the gender split and age of Wayward Pines fans?

52.2% of Wayward Pines fans are female, 47.8% are male, with an average age of 37.9 years.

Which brands do Wayward Pines fans like most?

Wayward Pines fans show strongest brand affinity for Governor of Michigan (33.78×), Nationality (5.55×), and The Halal Guys (11.73×) over the country average.

Where do Wayward Pines fans live in United States?

Wayward Pines fans in United States are most concentrated in California (reach 50,038), Texas (reach 45,081), and Florida (reach 33,366). These three regions account for the largest share of the active audience.

What other brands do Wayward Pines fans also like?

Beyond Wayward Pines itself, the audience over-indexes on Nationality (5.55×), The Halal Guys (11.73×), The Nice Guys (11.72×), and Gimlet (cocktail) (53.38×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Wayward Pines. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.