David Baldacci Audience in United States

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David Baldacci has an estimated audience of 541,353 people in United States. 63.2% are female, 36.8% are male, average age 51.6. Top regions: California, Florida, Texas. Top brand affinities: Alianza Lima, Linda Cardellini, Harlan Coben, Tom Clancy, John Grisham.

The average David Baldacci fan in United States is 51.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Alianza Lima, Linda Cardellini, Harlan Coben, with strongest over-indexing on Alianza Lima (91.7× the country average). Demographically, the David Baldacci audience skews more female with an average age of 51.6, and over-indexes on personality traits such as Patriotism, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Person · Subtype: Author

Demographics of David Baldacci fans

Demographic split for David Baldacci audience in United States
MetricValue
Female63.2%
Male36.8%
Average age51.6
Estimated audience size541,353

Audience persona

The typical David Baldacci fan in United States is more female, around 51.6 years old, with strong Patriotism tendencies and a notable affinity for Alianza Lima.

Top regions in United States

Top regions ranked by reach for David Baldacci in United States
RegionReachAffinity
California34,1620.57×
Florida33,7010.92×
Texas29,2120.63×
Virginia26,6972.02×
New York23,4010.77×
Ohio19,8181.19×
North Carolina18,4781.13×
Pennsylvania18,0250.99×
Illinois14,0890.78×
Michigan14,0370.99×
Georgia13,8220.83×
Tennessee11,4641.06×
New Jersey11,2020.81×
Arizona10,8260.98×
Massachusetts10,6090.99×
Indiana10,3111.04×
Washington10,0120.92×
Colorado9,8301.15×
South Carolina9,7981.2×
Missouri9,5651.1×
Maryland9,4791.02×
Minnesota8,9261.15×
Wisconsin8,1491×
Alabama7,7571.03×
Kentucky6,8211×
Oregon6,2521.01×
Connecticut5,8671.08×
Oklahoma5,5650.93×
Iowa5,3911.21×
Louisiana4,9610.71×
Utah4,7120.97×
Kansas4,6441.09×
Arkansas4,4691×
Mississippi4,0870.92×
Nevada3,1400.6×
Idaho2,8311.04×
New Hampshire2,8071.32×
West Virginia2,6931.07×
Nebraska2,4470.9×
Maine2,4251.25×
Washington, District of Columbia2,2111.36×
New Mexico2,1090.78×
Hawaii1,6600.71×
Montana1,5801.05×
Delaware1,5491.04×
Rhode Island1,5490.9×
South Dakota1,3651.09×
Vermont1,1421.2×
North Dakota9220.83×
Alaska8420.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for David Baldacci audience
BrandAffinityCategory
Alianza Lima91.7×Sports
Linda Cardellini20.21×Movies & TV
Harlan Coben39.28×Literature
Tom Clancy40.87×Literature
John Grisham39.45×Literature
USA Today6.54×News
Michael Connelly46.02×Literature
Charlie Hunnam11.13×Movies & TV
Mystery fiction5.97×Literature
Dan Brown36.24×Literature
Eyes Wide Shut16.49×Movies & TV
Agatha Christie24.2×Literature
Psychological thriller8.17×Literature
Writer7.74×Literature
Heather Graham19.27×Literature
True Detective6.16×Movies & TV
Matthew Gray Gubler21.02×Fashion & Accessoires
The Gilded Age4.48×Movies & TV
Jensen Ackles11.44×Movies & TV
Barnes & Noble6.5×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by David Baldacci audience
TraitClusterScore
PatriotismCONSERVATISM2.23
Family OrientationCONSERVATISM1.63
Career OrientationPOWER1.56
SpiritualityBALANCE1.48
TraditionCONSERVATISM1.42
TravellingTHRILL1.41

Worldwide distribution

Worldwide audience distribution share by country for David Baldacci
CountryShare
United States49.1%
United Kingdom15.4%
Germany5.0%

See David Baldacci audiences in other countries

More Author audiences in United States

Frequently asked questions

How many fans does David Baldacci have in United States?

David Baldacci has an estimated audience of 541,353 people in United States, concentrated in California and Florida.

What is the gender split and age of David Baldacci fans?

63.2% of David Baldacci fans are female, 36.8% are male, with an average age of 51.6 years.

Which brands do David Baldacci fans like most?

David Baldacci fans show strongest brand affinity for Alianza Lima (91.7×), Linda Cardellini (20.21×), and Harlan Coben (39.28×) over the country average.

Where do David Baldacci fans live in United States?

David Baldacci fans in United States are most concentrated in California (reach 34,162), Florida (reach 33,701), and Texas (reach 29,212). These three regions account for the largest share of the active audience.

What other brands do David Baldacci fans also like?

Beyond David Baldacci itself, the audience over-indexes on Linda Cardellini (20.21×), Harlan Coben (39.28×), Tom Clancy (40.87×), and John Grisham (39.45×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for David Baldacci. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.