Rascasse Audience Intelligence

David Baldacci Audience in United States

A data profile of the people who buy, follow and care about David Baldacci in United States — modelled from more than twelve digital signal sources. David Baldacci has an estimated audience of 531,022 people in United States.

#114among Author in United States#8546among Person in United States#834in Literature

The average David Baldacci fan in United States is 51.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Alianza Lima, Lee Child, Harlan Coben, with strongest over-indexing on Alianza Lima (91.7× the country average).

Demographically, the David Baldacci audience skews more female with an average age of 51.6, and over-indexes on personality traits such as Community Orientation, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical David Baldacci fan in United States is more female, around 51.6 years old, with strong Community Orientation tendencies and a notable affinity for Alianza Lima.

Category: Literature · Type: Person · Subtype: Author

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the David Baldacci profile in United States.

Audience size
531K
in United States
Gender
63.2%♀
36.8% male
Age
51.6
average years
Country rank
#35382
Person in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of David Baldacci fans

63.2% are female, 36.8% are male, average age 51.6.

Fig. 02

Gender split

63.2%
Female
36.8%
Male
Demographic split for David Baldacci audience in United States
MetricValue
Female63.2%
Male36.8%
Average age51.6
Estimated audience size531,022
Fig. 03

Age distribution

Ø 51.6
average years
Age distribution of the David Baldacci audience in United States
Age bracketShare%
16-195%
20-295%
30-3910%
40-4918%
50+61%
Fig. 04

Worldwide distribution

48.6%

of the worldwide David Baldacci audience comes from United States.

Worldwide audience distribution share by country for David Baldacci
CountryShare
United States48.6%
United Kingdom15.7%
Germany4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the David Baldacci audience in United States is strongest.

Fig. 05

Top regions by affinity

David Baldacci fans by region: top regions in United States
#RegionReachAffinity×
01Virginia~30K2.00×
02Maine~3K1.32×
03Washington, District of Columbia~2K1.28×
04New Hampshire~3K1.26×
05Vermont~1K1.24×
06Delaware~2K1.22×
07South Carolina~10K1.17×
08Iowa~5K1.17×
09Minnesota~9K1.14×
10Colorado~9K1.10×
11Connecticut~6K1.10×
12North Carolina~20K1.09×
13Montana~2K1.09×
14Kansas~5K1.08×
15West Virginia~3K1.08×
16Ohio~20K1.07×
17Maryland~10K1.05×
18Missouri~9K1.05×
19South Dakota~1K1.05×
20Idaho~3K1.03×
21Tennessee~10K1.02×
22Oregon~6K1.02×
23Massachusetts~10K1.01×
24Indiana~10K1.00×
25Wisconsin~8K1.00×
26Alabama~7K0.99×
27Pennsylvania~20K0.98×
28Arkansas~4K0.98×
29Rhode Island~2K0.98×
30Michigan~10K0.97×
31Kentucky~7K0.97×
32Nebraska~3K0.96×
33Utah~5K0.95×
34North Dakota~1K0.93×
35Arizona~10K0.92×
36Oklahoma~6K0.92×
37Washington~10K0.90×
38Mississippi~4K0.90×
39Florida~30K0.88×
40Alaska~1K0.88×
41New Mexico~2K0.85×
42Georgia~10K0.81×
43New Jersey~10K0.80×
44Hawaii~2K0.80×
45Illinois~10K0.78×
46Louisiana~5K0.75×
47New York~20K0.74×
48Nevada~3K0.66×
49Texas~30K0.60×
50California~30K0.56×
Fig. 06

Affinity by region

Affinity by region — David Baldacci, United States
0.56×1.00×2.00×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the David Baldacci audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for David Baldacci audience
#·InterestCategoryAffinity×
01Alianza LimaSports91.70×
02Michael ConnellyLiterature46.02×
03Lee ChildLiterature43.25×
04Tom ClancyLiterature40.87×
05John GrishamLiterature39.45×
06Harlan CobenLiterature39.28×
07Dan BrownLiterature36.24×
08Karin SlaughterLiterature34.74×
09Agatha ChristieLiterature24.20×
10Linda CardelliniMovies & TV20.21×
11Heather GrahamLiterature19.27×
12Eyes Wide ShutMovies & TV16.49×
13Hercules (2014 film)Movies & TV16.48×
14Jensen AcklesMovies & TV11.44×
15Charlie HunnamMovies & TV11.13×
16Audible.comLiterature8.65×
17Psychological thrillerLiterature8.17×
18WriterLiterature7.74×
19USA TodayNews6.54×
20Mystery fictionLiterature5.97×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the David Baldacci audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by David Baldacci audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.98×
SpiritualityBALANCE1.95×
TraditionCONSERVATISM1.93×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by David Baldacci audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.79×
Urban LifestyleOPEN1.02×
Healthy LifestyleBALANCE1.11×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does David Baldacci have in United States?

David Baldacci has an estimated audience of 531,022 people in United States, concentrated in California and Florida.

02

What is the gender split and age of David Baldacci fans?

63.2% of David Baldacci fans are female, 36.8% are male, with an average age of 51.6 years.

03

Which brands do David Baldacci fans like most?

David Baldacci fans show strongest brand affinity for Alianza Lima (91.7×), Lee Child (43.25×), and Harlan Coben (39.28×) over the country average.

04

Where do David Baldacci fans live in United States?

David Baldacci fans in United States are most concentrated in California (reach ~30K), Florida (reach ~30K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do David Baldacci fans also like?

Beyond David Baldacci itself, the audience over-indexes on Lee Child (43.25×), Harlan Coben (39.28×), Linda Cardellini (20.21×), and Tom Clancy (40.87×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for David Baldacci. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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