Rascasse Audience Intelligence

Writer Audience in United States

A data profile of the people who buy, follow and care about Writer in United States — modelled from more than twelve digital signal sources. Writer has an estimated audience of 14,430,541 people in United States.

#1639among Topic in United States#45in Literature

The average Writer fan in United States is 38.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Google Maps, Superman, Book discussion club, with strongest over-indexing on Google Maps (5.32× the country average).

Demographically, the Writer audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Patriotism, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Writer fan in United States is more female, around 38.4 years old, with strong Patriotism tendencies and a notable affinity for Google Maps.

Category: Literature · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Writer profile in United States.

Audience size
14.4M
in United States
Gender
63.5%♀
36.5% male
Age
38.4
average years
Country rank
#2428
Topic in United States
Fig. 01

Search interest · 12-month trend

+22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Writer fans

63.5% are female, 36.5% are male, average age 38.4.

Fig. 02

Gender split

63.5%
Female
36.5%
Male
Demographic split for Writer audience in United States
MetricValue
Female63.5%
Male36.5%
Average age38.4
Estimated audience size14,430,541
Fig. 03

Age distribution

Ø 38.4
average years
Age distribution of the Writer audience in United States
Age bracketShare%
16-1924%
20-2919%
30-3918%
40-4919%
50+20%
Fig. 04

Worldwide distribution

22.4%

of the worldwide Writer audience comes from United States.

Worldwide audience distribution share by country for Writer
CountryShare
United States22.4%
Italy8.8%
India5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Writer audience in United States is strongest.

Fig. 05

Top regions by affinity

Writer fans by region: top regions in United States
#RegionReachAffinity×
01California~2M1.32×
02Georgia~600K1.28×
03Texas~1.5M1.26×
04Florida~1M1.19×
05Oklahoma~200K1.15×
06New Mexico~80K1.15×
07Maryland~300K1.12×
08New York~900K1.11×
09North Carolina~500K1.11×
10Arizona~300K1.11×
11Indiana~300K1.10×
12New Jersey~400K1.09×
13Kentucky~200K1.09×
14Louisiana~200K1.07×
15Mississippi~100K1.07×
16Virginia~400K1.06×
17Washington~300K1.06×
18South Carolina~200K1.05×
19Kansas~100K1.05×
20Pennsylvania~500K1.03×
21Illinois~500K1.03×
22Michigan~400K1.03×
23Alabama~200K1.03×
24Arkansas~100K1.03×
25Tennessee~300K1.02×
26Idaho~70K1.01×
27Utah~100K1.00×
28Nebraska~70K0.99×
29Nevada~100K0.98×
30West Virginia~70K0.98×
31Missouri~200K0.97×
32Oregon~200K0.97×
33Connecticut~100K0.97×
34North Dakota~30K0.96×
35Massachusetts~300K0.95×
36South Dakota~30K0.95×
37Ohio~400K0.94×
38Alaska~30K0.93×
39Colorado~200K0.90×
40Wisconsin~200K0.90×
41Minnesota~200K0.90×
42Washington, District of Columbia~40K0.90×
43Hawaii~60K0.89×
44Rhode Island~40K0.88×
45Iowa~100K0.87×
46Delaware~30K0.87×
47Montana~30K0.84×
48Maine~40K0.83×
49Vermont~20K0.77×
50New Hampshire~40K0.76×
Fig. 06

Affinity by region

Affinity by region — Writer, United States
0.76×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Writer audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Writer audience
#·InterestCategoryAffinity×
01CougarKids & Family7.74×
02RonaldinhoSports7.74×
03Harlan CobenLiterature7.74×
04Eyes Wide ShutMovies & TV5.96×
05Google MapsInternet & Social Media5.32×
06FedEx OfficeBusiness & Career5.28×
07GoodreadsLiterature5.19×
08Book discussion clubLiterature5.01×
09E-book readersTechnology & Electronics3.24×
10Barnes & NobleLiterature2.92×
11New York PostNews2.90×
12Short storyLiterature2.73×
13Real propertyHome & Garden2.60×
14LibraryLiterature2.41×
15Romance novelsLiterature1.98×
16InnovationBusiness & Career1.97×
17SupermanMovies & TV1.67×
18Fiction booksLiterature1.66×
19Do it yourself (DIY)Home & Garden1.55×
20PoetryLiterature1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Writer audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Writer audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.47×
MindfulnessBALANCE1.43×
SpiritualityBALANCE1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Writer audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.80×
Quality AwarenessPREMIUM0.84×
Social Media UsageJOY0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Writer have in United States?

Writer has an estimated audience of 14,430,541 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Writer fans?

63.5% of Writer fans are female, 36.5% are male, with an average age of 38.4 years.

03

Which brands do Writer fans like most?

Writer fans show strongest brand affinity for Google Maps (5.32×), Superman (1.67×), and Book discussion club (5.01×) over the country average.

04

Where do Writer fans live in United States?

Writer fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1.5M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Writer fans also like?

Beyond Writer itself, the audience over-indexes on Superman (1.67×), Book discussion club (5.01×), Real property (2.6×), and Goodreads (5.19×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Literature audiences in United States

See Writer audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Writer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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