A data profile of the people who buy, follow and care about Writer in India — modelled from more than twelve digital signal sources. Writer has an estimated audience of 3,396,732 people in India.
Writer has an estimated audience of 3,396,732 people in India. 24.4% are female, 75.6% are male, average age 30.9. Top brand affinities: Young's, Career development, Jim Carrey, Anthropology, Roman Reigns.
Top brand affinities include Young's, Career development, Jim Carrey, with strongest over-indexing on Young's (4.44× the country average).
Demographically, the Writer audience skews more male with an average age of 30.9, and over-indexes on personality traits such as Community Orientation, Career Orientation.
The typical Writer fan in India is more male, around 30.9 years old, with strong Community Orientation tendencies and a notable affinity for Young's.
The key figures that characterise the Writer profile in India.
24.4% are female, 75.6% are male, average age 30.9.
| Metric | Value |
|---|---|
| Female | 24.4% |
| Male | 75.6% |
| Average age | 30.9 |
| Estimated audience size | 3,396,732 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 40% | |
| 20-29 | 26% | |
| 30-39 | 16% | |
| 40-49 | 11% | |
| 50+ | 7% |
of the worldwide Writer audience comes from India.
| Country | Share |
|---|---|
| United States | 22.4% |
| Italy | 8.8% |
| India | 5.3% |
The strongest cross-interests of the Writer audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Young's | Food & Beverages | 4.44× | ||
| 02 | Jim Carrey | Movies & TV | 4.44× | ||
| 03 | Ozarks | Movies & TV | 4.44× | ||
| 04 | Edward Norton | Movies & TV | 4.44× | ||
| 05 | SEMrush | Internet & Social Media | 4.44× | ||
| 06 | Alibaba.com | Shopping | 4.06× | ||
| 07 | Zootopia | Movies & TV | 3.82× | ||
| 08 | Kristen Stewart | Movies & TV | 3.80× | ||
| 09 | Brock Lesnar | Sports | 3.05× | ||
| 10 | Roman Reigns | Sports | 2.86× | ||
| 11 | WrestleMania | Sports | 2.82× | ||
| 12 | Bed sheet | Home & Garden | 2.43× | ||
| 13 | United Nations | Politics & Society | 2.32× | ||
| 14 | Mount Everest | Travel & Leisure | 2.01× | ||
| 15 | Varun Dhawan | Movies & TV | 1.99× | ||
| 16 | Anthropology | Business & Career | 1.81× | ||
| 17 | Mother's Day | Kids & Family | 1.73× | ||
| 18 | Career development | Business & Career | 1.59× | ||
| 19 | Real property | Home & Garden | 1.55× | ||
| 20 | True Detective | Movies & TV | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.74× | |
| Career Orientation | POWER | 1.41× | |
| Early Adopter Mentality | POWER | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.70× | |
| Need for Security | CONSERVATISM | 0.76× | |
| Social Media Usage | JOY | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Writer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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