Rascasse Audience Intelligence

Writer Audience in Germany

A data profile of the people who buy, follow and care about Writer in Germany — modelled from more than twelve digital signal sources. Writer has an estimated audience of 1,517,982 people in Germany.

#2397among Topic in Germany#59in Literature

The average Writer fan in Germany is 36.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Hugendubel, Crime fiction, Goodreads, with strongest over-indexing on Hugendubel (7.8× the country average).

Demographically, the Writer audience skews more female with an average age of 36.4, and over-indexes on personality traits such as Mindfulness, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Writer fan in Germany is more female, around 36.4 years old, with strong Mindfulness tendencies and a notable affinity for Hugendubel.

Category: Literature · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Writer profile in Germany.

Audience size
1.5M
in Germany
Gender
65.4%♀
34.6% male
Age
36.4
average years
Country rank
#4420
Topic in Germany
Fig. 01

Search interest · 12-month trend

-24%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Writer fans

65.4% are female, 34.6% are male, average age 36.4.

Fig. 02

Gender split

65.4%
Female
34.6%
Male
Demographic split for Writer audience in Germany
MetricValue
Female65.4%
Male34.6%
Average age36.4
Estimated audience size1,517,982
Fig. 03

Age distribution

Ø 36.4
average years
Age distribution of the Writer audience in Germany
Age bracketShare%
16-1929%
20-2918%
30-3918%
40-4920%
50+15%
Fig. 04

Worldwide distribution

2.4%

of the worldwide Writer audience comes from Germany.

Worldwide audience distribution share by country for Writer
CountryShare
United States22.4%
Italy8.8%
India5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Writer audience in Germany is strongest.

Fig. 05

Top regions by affinity

Writer fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~100K1.32×
02Sachsen-Anhalt~50K1.32×
03Thüringen~50K1.27×
04Brandenburg~60K1.18×
05Mecklenburg-Vorpommern~30K1.16×
06Berlin~70K1.02×
07Niedersachsen~100K1.00×
08Hessen~100K0.98×
09Saarland~20K0.98×
10Rheinland-Pfalz~70K0.97×
11Bremen~10K0.96×
12Schleswig-Holstein~50K0.91×
13Nordrhein-Westfalen~300K0.87×
14Bayern~200K0.87×
15Baden-Württemberg~200K0.87×
16Hamburg~30K0.77×
Fig. 06

Affinity by region

Affinity by region — Writer, Germany
0.77×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Writer audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Writer audience
#·InterestCategoryAffinity×
01GoodreadsLiterature11.42×
02Eyes Wide ShutMovies & TV11.42×
03Hannah ArendtLiterature11.42×
04The Man in the High Castle (TV series)Movies & TV11.42×
05The TudorsMovies & TV11.42×
06Crime fictionLiterature8.36×
07HugendubelShopping7.80×
08Detective fictionLiterature6.83×
09True crimeMovies & TV6.52×
10Young-adult fictionLiterature6.15×
11BooksellingLiterature5.24×
12Non-fiction booksLiterature4.72×
13E-book readersTechnology & Electronics3.97×
14Millie Bobby BrownMovies & TV3.29×
15Robert RedfordMovies & TV3.26×
16TagesschauMovies & TV2.58×
17SupermanMovies & TV2.40×
18Netto Marken-DiscountShopping1.75×
19Harry PotterMovies & TV1.65×
20Do it yourself (DIY)Home & Garden1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Writer audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Writer audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE2.42×
SpiritualityBALANCE1.64×
Community OrientationOPEN1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Writer audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER1.00×
Career OrientationPOWER1.00×
PatriotismCONSERVATISM1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Writer have in Germany?

Writer has an estimated audience of 1,517,982 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Writer fans?

65.4% of Writer fans are female, 34.6% are male, with an average age of 36.4 years.

03

Which brands do Writer fans like most?

Writer fans show strongest brand affinity for Hugendubel (7.8×), Crime fiction (8.36×), and Goodreads (11.42×) over the country average.

04

Where do Writer fans live in Germany?

Writer fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Writer fans also like?

Beyond Writer itself, the audience over-indexes on Crime fiction (8.36×), Goodreads (11.42×), Tagesschau (2.58×), and Bookselling (5.24×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Literature audiences in Germany

See Writer audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Writer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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