Writer Audience in Germany
Writer has an estimated audience of 1,517,982 people in Germany. 65.4% are female, 34.6% are male, average age 36.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: The Hollies (Official), Theocracy, Este, Veneto, Esra Erol, Högl.
The average Writer fan in Germany is 36.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include The Hollies (Official), Theocracy, Este, Veneto, with strongest over-indexing on The Hollies (Official) (8.16× the country average). Demographically, the Writer audience skews more female with an average age of 36.4, and over-indexes on personality traits such as Mindfulness, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Literature · Type: Topic
Demographics of Writer fans
| Metric | Value |
|---|---|
| Female | 65.4% |
| Male | 34.6% |
| Average age | 36.4 |
| Estimated audience size | 1,517,982 |
Audience persona
The typical Writer fan in Germany is more female, around 36.4 years old, with strong Mindfulness tendencies and a notable affinity for The Hollies (Official).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 283,281 | 0.85× |
| Bayern | 198,869 | 0.82× |
| Baden-Württemberg | 171,001 | 0.83× |
| Niedersachsen | 147,635 | 1× |
| Hessen | 97,067 | 0.84× |
| Sachsen | 93,509 | 1.26× |
| Rheinland-Pfalz | 65,289 | 0.86× |
| Brandenburg | 58,489 | 1.24× |
| Berlin | 57,412 | 0.85× |
| Sachsen-Anhalt | 55,469 | 1.41× |
| Thüringen | 53,182 | 1.37× |
| Schleswig-Holstein | 50,627 | 0.93× |
| Mecklenburg-Vorpommern | 36,329 | 1.25× |
| Hamburg | 24,593 | 0.72× |
| Saarland | 16,995 | 0.91× |
| Bremen | 11,258 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| The Hollies (Official) | 8.16× | Music & Radio |
| Theocracy | 11.42× | Music & Radio |
| Este, Veneto | 2.22× | Travel & Leisure |
| Esra Erol | 4.91× | Movies & TV |
| Högl | 7.3× | Fashion & Accessoires |
| Zagreb | 3.21× | Travel & Leisure |
| The Nice Guys | 4.13× | Movies & TV |
| Samanyolu Haber | 2.9× | Movies & TV |
| Hobby Lobby | 4.33× | Home & Garden |
| Steampunk | 2.47× | Fashion & Accessoires |
| Cachorro | 2.18× | Pets & Animals |
| Corona (band) | 1.5× | Music & Radio |
| Icon (magazine) | 1.55× | Arts & Culture |
| Ho, Ghana | 2.67× | Travel & Leisure |
| Bank account | 1.69× | Business & Career |
| Information sensitivity | 3.04× | Technology & Electronics |
| Therme Erding | 2.64× | Travel & Leisure |
| Janitor | 3.2× | Home & Garden |
| Figure painting (hobby) | 2.08× | Arts & Culture |
| Mülheim | 1.78× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.86 |
| LGBTQ+ Identity | OPEN | 1.58 |
| Sustainability | BALANCE | 1.53 |
| Pet Ownership | JOY | 1.5 |
| Sports Activity | POWER | 1.38 |
| Healthy Lifestyle | BALANCE | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.4% |
| Italy | 8.9% |
| India | 5.3% |
See Writer audiences in other countries
More Literature audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Writer have in Germany?
Writer has an estimated audience of 1,517,982 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Writer fans?
65.4% of Writer fans are female, 34.6% are male, with an average age of 36.4 years.
Which brands do Writer fans like most?
Writer fans show strongest brand affinity for The Hollies (Official) (8.16×), Theocracy (11.42×), and Este, Veneto (2.22×) over the country average.
Where do Writer fans live in Germany?
Writer fans in Germany are most concentrated in Nordrhein-Westfalen (reach 283,281), Bayern (reach 198,869), and Baden-Württemberg (reach 171,001). These three regions account for the largest share of the active audience.
What other brands do Writer fans also like?
Beyond Writer itself, the audience over-indexes on Theocracy (11.42×), Este, Veneto (2.22×), Esra Erol (4.91×), and Högl (7.3×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Writer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.