Rascasse Audience Intelligence

Radiator Audience in United States

A data profile of the people who buy, follow and care about Radiator in United States — modelled from more than twelve digital signal sources. Radiator has an estimated audience of 852,285 people in United States.

#9275among Topic in United States#1199in Home & Garden

The average Radiator fan in United States is 44.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Flickr, Littlest Pet Shop (2012 TV series), Central heating, with strongest over-indexing on Flickr (4.04× the country average).

Demographically, the Radiator audience skews more male with an average age of 44.4, and over-indexes on personality traits such as DIY Mentality, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Radiator fan in United States is more male, around 44.4 years old, with strong DIY Mentality tendencies and a notable affinity for Flickr.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Radiator profile in United States.

Audience size
852K
in United States
Gender
33.6%♀
66.4% male
Age
44.4
average years
Country rank
#26337
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Radiator fans

33.6% are female, 66.4% are male, average age 44.4.

Fig. 02

Gender split

33.6%
Female
66.4%
Male
Demographic split for Radiator audience in United States
MetricValue
Female33.6%
Male66.4%
Average age44.4
Estimated audience size852,285
Fig. 03

Age distribution

Ø 44.4
average years
Age distribution of the Radiator audience in United States
Age bracketShare%
16-1911%
20-2913%
30-3919%
40-4923%
50+33%
Fig. 04

Worldwide distribution

8.8%

of the worldwide Radiator audience comes from United States.

Worldwide audience distribution share by country for Radiator
CountryShare
United Kingdom16.2%
France10.0%
United States8.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Radiator audience in United States is strongest.

Fig. 05

Top regions by affinity

Radiator fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~10K1.76×
02Louisiana~20K1.58×
03Alabama~20K1.56×
04Arkansas~9K1.27×
05Tennessee~20K1.24×
06New Mexico~5K1.24×
07Texas~90K1.19×
08Georgia~30K1.19×
09Arizona~20K1.14×
10South Carolina~10K1.14×
11Oklahoma~10K1.11×
12Kansas~7K1.10×
13North Carolina~30K1.04×
14New York~50K1.03×
15California~100K1.02×
16Pennsylvania~30K1.02×
17Illinois~30K1.02×
18Nevada~8K1.02×
19Colorado~10K1.01×
20Kentucky~10K1.01×
21Missouri~10K1.00×
22West Virginia~4K1.00×
23Michigan~20K0.97×
24Indiana~10K0.95×
25Delaware~2K0.95×
26Maryland~10K0.94×
27Alaska~2K0.93×
28North Dakota~2K0.93×
29New Jersey~20K0.92×
30Iowa~6K0.92×
31Nebraska~4K0.92×
32South Dakota~2K0.92×
33Florida~50K0.91×
34Wyoming~1K0.91×
35Connecticut~8K0.90×
36Ohio~20K0.88×
37Virginia~20K0.88×
38Rhode Island~2K0.88×
39Utah~7K0.87×
40Hawaii~3K0.87×
41Montana~2K0.87×
42Massachusetts~10K0.86×
43Minnesota~10K0.86×
44Idaho~4K0.86×
45Oregon~8K0.84×
46Maine~3K0.84×
47Wisconsin~10K0.83×
48Washington, District of Columbia~2K0.82×
49Washington~10K0.80×
50New Hampshire~3K0.76×
Fig. 06

Affinity by region

Affinity by region — Radiator, United States
0.76×1.00×1.76×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Radiator audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Radiator audience
#·InterestCategoryAffinity×
01Diogo NogueiraMusic & Radio27.08×
02Littlest Pet Shop (2012 TV series)Movie / TV Show / Series7.76×
03Cold Mountain (film)Movies & TV4.30×
04Central heatingHome & Garden4.25×
05Heating systemHome & Garden4.10×
06FlickrInternet & Social Media4.04×
07Programmable thermostatTechnology & Electronics4.01×
08Easy-Bake OvenKids & Family3.99×
09Electric heatingHome & Garden3.46×
10KioskLiterature3.26×
11FlareSports3.19×
12LadderHome & Garden3.14×
13FurnaceHome & Garden2.52×
14Locker (cabinet)Video / Board Game2.30×
15Water heatingHome & Garden2.11×
16Public StorageBusiness & Career1.97×
17Taco CabanaFood & Beverages1.96×
18BoilerHome & Garden1.87×
19RooferInternet & Social Media1.68×
20PlumberHome & Garden1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Radiator audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Radiator audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL0.30×
Quality AwarenessPREMIUM0.27×
Design AffinityPREMIUM0.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Radiator audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.16×
Early Adopter MentalityPOWER0.18×
TraditionCONSERVATISM0.18×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Radiator have in United States?

Radiator has an estimated audience of 852,285 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Radiator fans?

33.6% of Radiator fans are female, 66.4% are male, with an average age of 44.4 years.

03

Which brands do Radiator fans like most?

Radiator fans show strongest brand affinity for Flickr (4.04×), Littlest Pet Shop (2012 TV series) (7.76×), and Central heating (4.25×) over the country average.

04

Where do Radiator fans live in United States?

Radiator fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Radiator fans also like?

Beyond Radiator itself, the audience over-indexes on Littlest Pet Shop (2012 TV series) (7.76×), Central heating (4.25×), Electric heating (3.46×), and Public Storage (1.97×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Radiator audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Radiator. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →