Radiator Audience in United States

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Radiator has an estimated audience of 852,285 people in United States. 33.6% are female, 66.4% are male, average age 44.4. Top regions: California, Texas, Florida. Top brand affinities: Flickr, Littlest Pet Shop (2012 TV series), Central heating, Electric heating, Heating system.

The average Radiator fan in United States is 44.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Flickr, Littlest Pet Shop (2012 TV series), Central heating, with strongest over-indexing on Flickr (4.04× the country average). Demographically, the Radiator audience skews more male with an average age of 44.4, and over-indexes on personality traits such as Risk Appetite, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Radiator fans

Demographic split for Radiator audience in United States
MetricValue
Female33.6%
Male66.4%
Average age44.4
Estimated audience size852,285

Audience persona

The typical Radiator fan in United States is more male, around 44.4 years old, with strong Risk Appetite tendencies and a notable affinity for Flickr.

Top regions in United States

Top regions ranked by reach for Radiator in United States
RegionReachAffinity
California103,8331.11×
Texas93,3621.27×
Florida54,0790.94×
New York51,6921.09×
Georgia32,3451.23×
Illinois30,5311.08×
Pennsylvania29,5531.03×
North Carolina27,7321.08×
Ohio23,6540.9×
Michigan22,2091×
Tennessee21,7371.27×
Arizona20,4891.18×
New Jersey20,3140.94×
Virginia18,6180.9×
Alabama18,4811.55×
Louisiana17,3141.58×
South Carolina15,0651.17×
Indiana15,0280.97×
Massachusetts14,7270.88×
Colorado14,4231.07×
Washington14,0620.82×
Maryland13,7510.94×
Missouri13,7081×
Mississippi12,0061.71×
Kentucky10,9731.03×
Oklahoma10,5491.11×
Wisconsin10,5040.82×
Minnesota10,3110.84×
Arkansas8,9281.27×
Nevada8,5991.04×
Oregon8,3060.85×
Kansas7,6921.15×
Connecticut7,3650.86×
Utah6,7120.88×
Iowa6,4380.92×
New Mexico5,2661.23×
Nebraska3,8330.9×
West Virginia3,7700.95×
Idaho3,5810.84×
Hawaii3,0440.83×
New Hampshire2,3900.71×
Maine2,3770.78×
Rhode Island2,2220.82×
Delaware2,1610.92×
Washington, District of Columbia2,0150.79×
Montana1,9360.82×
South Dakota1,6780.85×
North Dakota1,4920.85×
Alaska1,4600.8×
Wyoming1,0350.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Radiator audience
BrandAffinityCategory
Flickr4.04×Internet & Social Media
Littlest Pet Shop (2012 TV series)7.76×
Central heating4.25×Home & Garden
Electric heating3.46×Home & Garden
Heating system4.1×Home & Garden
Public Storage1.97×Business & Career
Furnace2.52×Home & Garden
Flare3.19×Sports
Water heating2.11×Home & Garden
Locker (cabinet)2.3×
Ladder3.14×Home & Garden
Easy-Bake Oven3.99×Kids & Family
Diogo Nogueira27.08×Music & Radio
Plumber1.59×Home & Garden
Programmable thermostat4.01×Technology & Electronics
Cold Mountain (film)4.3×Movies & TV
Boiler1.87×Home & Garden
Roofer1.68×Internet & Social Media
Kiosk3.26×Literature
Taco Cabana1.96×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Radiator audience
TraitClusterScore
Risk AppetiteTHRILL2.43
Need for SecurityCONSERVATISM2.05
Quality AwarenessPREMIUM2.01
Luxury OrientationPREMIUM1.96
PatriotismCONSERVATISM1.83
DIY MentalityTHRILL1.46

Worldwide distribution

Worldwide audience distribution share by country for Radiator
CountryShare
United Kingdom16.2%
France10.0%
United States8.8%

See Radiator audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Radiator have in United States?

Radiator has an estimated audience of 852,285 people in United States, concentrated in California and Texas.

What is the gender split and age of Radiator fans?

33.6% of Radiator fans are female, 66.4% are male, with an average age of 44.4 years.

Which brands do Radiator fans like most?

Radiator fans show strongest brand affinity for Flickr (4.04×), Littlest Pet Shop (2012 TV series) (7.76×), and Central heating (4.25×) over the country average.

Where do Radiator fans live in United States?

Radiator fans in United States are most concentrated in California (reach 103,833), Texas (reach 93,362), and Florida (reach 54,079). These three regions account for the largest share of the active audience.

What other brands do Radiator fans also like?

Beyond Radiator itself, the audience over-indexes on Littlest Pet Shop (2012 TV series) (7.76×), Central heating (4.25×), Electric heating (3.46×), and Heating system (4.1×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Radiator. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.