Ladder Audience in United States

Ladder logo

Ladder has an estimated audience of 1,301,576 people in United States. 30.9% are female, 69.1% are male, average age 45.3. Top regions: California, Texas, Florida. Top brand affinities: Israel, Fairy godmother, Lulu 黃路梓茵, Historic site, Alaska.

The average Ladder fan in United States is 45.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Israel, Fairy godmother, Lulu 黃路梓茵, with strongest over-indexing on Israel (4.14× the country average). Demographically, the Ladder audience skews more male with an average age of 45.3, and over-indexes on personality traits such as Patriotism, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Ladder fans

Demographic split for Ladder audience in United States
MetricValue
Female30.9%
Male69.1%
Average age45.3
Estimated audience size1,301,576

Audience persona

The typical Ladder fan in United States is more male, around 45.3 years old, with strong Patriotism tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Ladder in United States
RegionReachAffinity
California155,9121.09×
Texas145,7961.3×
Florida96,3791.09×
New York67,6190.93×
North Carolina47,4631.21×
Illinois47,3871.09×
Georgia46,9341.17×
Pennsylvania42,6760.97×
Ohio41,4701.03×
Michigan36,0151.06×
Virginia33,9731.07×
New Jersey32,0810.97×
Arizona29,5211.11×
Tennessee27,9211.07×
Washington27,3291.05×
Indiana25,8351.09×
Missouri22,7461.08×
Massachusetts22,6630.88×
Colorado21,7531.06×
South Carolina21,6951.11×
Maryland20,5840.92×
Minnesota18,9221.01×
Wisconsin18,6650.95×
Alabama18,5191.02×
Louisiana18,0701.08×
Kentucky17,1141.05×
Oklahoma16,0521.11×
Oregon15,7281.05×
Connecticut12,2880.94×
Nevada12,2020.97×
Utah12,1741.04×
Arkansas11,5441.08×
Mississippi10,6340.99×
Kansas10,3781.01×
Iowa10,0750.94×
Nebraska6,7751.04×
New Hampshire6,6121.29×
Idaho6,6041.01×
New Mexico6,5221×
West Virginia5,5500.92×
Maine4,3530.93×
Hawaii4,2680.76×
Rhode Island3,8500.93×
Washington, District of Columbia3,3700.86×
Montana3,1990.89×
Delaware3,0130.84×
South Dakota2,4740.82×
North Dakota2,2390.84×
Alaska1,9700.71×
Vermont1,8830.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ladder audience
BrandAffinityCategory
Israel4.14×Travel & Leisure
Fairy godmother11.72×Literature
Lulu 黃路梓茵4.1×Movies & TV
Historic site4.23×Arts & Culture
Alaska1.66×Travel & Leisure
Jesse Plemons3.19×Movies & TV
Vocal harmony4.12×Music & Radio
Governor of Michigan6.5×Politics & Society
Staycation2.53×Home & Garden
Hebe4.44×Home & Garden
Wikia2.3×Internet & Social Media
Hipster6.2×Politics & Society
Nebraska Cornhuskers football2.29×Sports
Grinch2.47×Movies & TV
Goop3.24×Internet & Social Media
Jeep Wagoneer3.46×Cars & Mobility
Noodle (Gorillaz)2.16×Music & Radio
Jeep Grand Cherokee (WJ)3.75×Cars & Mobility
Preta Gil12.35×Music & Radio
Wok3.79×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ladder audience
TraitClusterScore
PatriotismCONSERVATISM2.07
Quality AwarenessPREMIUM1.92
Urban LifestyleOPEN1.66
Design AffinityPREMIUM1.52
Need for SecurityCONSERVATISM1.39
Career OrientationPOWER1.3

Worldwide distribution

Worldwide audience distribution share by country for Ladder
CountryShare
United States30.9%
South Korea15.7%
United Kingdom9.1%

See Ladder audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Ladder have in United States?

Ladder has an estimated audience of 1,301,576 people in United States, concentrated in California and Texas.

What is the gender split and age of Ladder fans?

30.9% of Ladder fans are female, 69.1% are male, with an average age of 45.3 years.

Which brands do Ladder fans like most?

Ladder fans show strongest brand affinity for Israel (4.14×), Fairy godmother (11.72×), and Lulu 黃路梓茵 (4.1×) over the country average.

Where do Ladder fans live in United States?

Ladder fans in United States are most concentrated in California (reach 155,912), Texas (reach 145,796), and Florida (reach 96,379). These three regions account for the largest share of the active audience.

What other brands do Ladder fans also like?

Beyond Ladder itself, the audience over-indexes on Fairy godmother (11.72×), Lulu 黃路梓茵 (4.1×), Historic site (4.23×), and Alaska (1.66×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ladder. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.