Rascasse Audience Intelligence

Ladder Audience in United States

A data profile of the people who buy, follow and care about Ladder in United States — modelled from more than twelve digital signal sources. Ladder has an estimated audience of 1,301,576 people in United States.

#7785among Topic in United States#1007in Home & Garden

The average Ladder fan in United States is 45.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Snow blower, Scaffolding, Masonry, with strongest over-indexing on Snow blower (20.1× the country average).

Demographically, the Ladder audience skews more male with an average age of 45.3, and over-indexes on personality traits such as Patriotism, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ladder fan in United States is more male, around 45.3 years old, with strong Patriotism tendencies and a notable affinity for Snow blower.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ladder profile in United States.

Audience size
1.3M
in United States
Gender
30.9%♀
69.1% male
Age
45.3
average years
Country rank
#19694
Topic in United States
Fig. 01

Search interest · 12-month trend

+16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ladder fans

30.9% are female, 69.1% are male, average age 45.3.

Fig. 02

Gender split

30.9%
Female
69.1%
Male
Demographic split for Ladder audience in United States
MetricValue
Female30.9%
Male69.1%
Average age45.3
Estimated audience size1,301,576
Fig. 03

Age distribution

Ø 45.3
average years
Age distribution of the Ladder audience in United States
Age bracketShare%
16-198%
20-2913%
30-3922%
40-4924%
50+33%
Fig. 04

Worldwide distribution

30.8%

of the worldwide Ladder audience comes from United States.

Worldwide audience distribution share by country for Ladder
CountryShare
United States30.8%
South Korea15.7%
United Kingdom9.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ladder audience in United States is strongest.

Fig. 05

Top regions by affinity

Ladder fans by region: top regions in United States
#RegionReachAffinity×
01New Hampshire~7K1.29×
02Texas~100K1.25×
03North Carolina~40K1.14×
04Georgia~50K1.13×
05Arizona~30K1.09×
06South Carolina~20K1.08×
07Louisiana~20K1.08×
08Tennessee~30K1.07×
09California~200K1.06×
10Indiana~30K1.06×
11Utah~10K1.06×
12Arkansas~10K1.06×
13Idaho~7K1.06×
14Michigan~40K1.05×
15Missouri~20K1.05×
16Colorado~20K1.05×
17Oklahoma~20K1.05×
18New Mexico~7K1.05×
19Nebraska~7K1.05×
20Virginia~30K1.04×
21Washington~30K1.04×
22Kentucky~20K1.04×
23Kansas~10K1.03×
24Florida~90K1.02×
25Ohio~40K1.02×
26Alabama~20K1.02×
27Mississippi~10K1.02×
28Illinois~40K1.01×
29Oregon~20K1.01×
30Nevada~10K0.98×
31Wisconsin~20K0.97×
32Minnesota~20K0.97×
33West Virginia~6K0.97×
34Maine~5K0.97×
35Pennsylvania~40K0.96×
36Montana~3K0.96×
37New Jersey~30K0.94×
38Connecticut~10K0.94×
39Iowa~10K0.94×
40North Dakota~3K0.94×
41Maryland~20K0.92×
42New York~70K0.91×
43South Dakota~3K0.91×
44Massachusetts~20K0.90×
45Rhode Island~4K0.90×
46Vermont~2K0.89×
47Delaware~3K0.88×
48Alaska~2K0.86×
49Washington, District of Columbia~3K0.84×
50Hawaii~4K0.79×
Fig. 06

Affinity by region

Affinity by region — Ladder, United States
0.79×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ladder audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ladder audience
#·InterestCategoryAffinity×
01ScaffoldingHome & Garden28.19×
02Snow blowerHome & Garden20.10×
03Roof shingleHome & Garden6.98×
04MasonryHome & Garden6.73×
05LoggingTechnology & Electronics6.13×
06PergolaHome & Garden6.02×
07BTSMusic & Radio5.68×
08Laminate flooringHome & Garden5.40×
09Lawn mowerHome & Garden4.86×
10Natural gasCars & Mobility4.00×
11Renewable energyBusiness & Career3.47×
12Sustainable energyHome & Garden3.39×
13Solar energyHome & Garden3.27×
14FedExBusiness & Career3.17×
15Tractor Supply CompanyShopping3.07×
16Chuck NorrisMovies & TV2.83×
17MenardsHome & Garden2.66×
18Ace HardwareHome & Garden2.63×
19Mortgage loansBusiness & Career2.34×
20AutoZoneCars & Mobility2.13×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ladder audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ladder audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.35×
Quality AwarenessPREMIUM2.01×
Convenience OrientationPREMIUM1.74×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ladder audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.80×
ExtroversionTHRILL0.80×
Healthy LifestyleBALANCE0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ladder have in United States?

Ladder has an estimated audience of 1,301,576 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Ladder fans?

30.9% of Ladder fans are female, 69.1% are male, with an average age of 45.3 years.

03

Which brands do Ladder fans like most?

Ladder fans show strongest brand affinity for Snow blower (20.1×), Scaffolding (28.19×), and Masonry (6.73×) over the country average.

04

Where do Ladder fans live in United States?

Ladder fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Ladder fans also like?

Beyond Ladder itself, the audience over-indexes on Scaffolding (28.19×), Masonry (6.73×), Logging (6.13×), and Lawn mower (4.86×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Ladder audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Ladder. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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