Rascasse Audience Intelligence

Water heating Audience in United States

A data profile of the people who buy, follow and care about Water heating in United States — modelled from more than twelve digital signal sources. Water heating has an estimated audience of 4,532,871 people in United States.

#4017among Topic in United States#482in Home & Garden

The average Water heating fan in United States is 43.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Google Earth, Snow blower, Real property, with strongest over-indexing on Google Earth (10.36× the country average).

Demographically, the Water heating audience skews balanced with an average age of 43.7, and over-indexes on personality traits such as Quality Awareness, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Water heating fan in United States is balanced, around 43.7 years old, with strong Quality Awareness tendencies and a notable affinity for Google Earth.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Water heating profile in United States.

Audience size
4.5M
in United States
Gender
51.5%♀
48.5% male
Age
43.7
average years
Country rank
#7265
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Water heating fans

51.5% are female, 48.5% are male, average age 43.7.

Fig. 02

Gender split

51.5%
Female
48.5%
Male
Demographic split for Water heating audience in United States
MetricValue
Female51.5%
Male48.5%
Average age43.7
Estimated audience size4,532,871
Fig. 03

Age distribution

Ø 43.7
average years
Age distribution of the Water heating audience in United States
Age bracketShare%
16-1911%
20-2915%
30-3919%
40-4925%
50+30%
Fig. 04

Worldwide distribution

23.1%

of the worldwide Water heating audience comes from United States.

Worldwide audience distribution share by country for Water heating
CountryShare
United States23.1%
United Kingdom5.5%
Taiwan4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Water heating audience in United States is strongest.

Fig. 05

Top regions by affinity

Water heating fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~20K1.71×
02California~700K1.43×
03Nevada~60K1.35×
04South Dakota~10K1.11×
05Arizona~100K1.08×
06North Dakota~10K1.08×
07Michigan~100K1.07×
08Vermont~8K1.06×
09Montana~10K1.05×
10Missouri~80K1.04×
11New Mexico~20K1.04×
12Maine~20K1.03×
13Wisconsin~70K1.01×
14Kentucky~60K1.01×
15Colorado~70K1.00×
16Arkansas~40K0.99×
17West Virginia~20K0.99×
18Delaware~10K0.99×
19Rhode Island~10K0.98×
20Indiana~80K0.97×
21Minnesota~60K0.97×
22Idaho~20K0.97×
23Washington~90K0.96×
24Oklahoma~50K0.96×
25Iowa~40K0.96×
26Hawaii~20K0.96×
27New Hampshire~20K0.96×
28Mississippi~40K0.95×
29Nebraska~20K0.95×
30Massachusetts~80K0.94×
31Kansas~30K0.94×
32Pennsylvania~100K0.93×
33Washington, District of Columbia~10K0.93×
34Florida~300K0.92×
35New Jersey~100K0.92×
36Louisiana~50K0.92×
37Utah~40K0.92×
38South Carolina~60K0.91×
39Oregon~50K0.91×
40Tennessee~80K0.90×
41Maryland~70K0.90×
42Connecticut~40K0.90×
43Illinois~100K0.89×
44Virginia~100K0.89×
45Alabama~60K0.89×
46Texas~300K0.87×
47Georgia~100K0.85×
48Ohio~100K0.85×
49North Carolina~100K0.85×
50New York~200K0.83×
Fig. 06

Affinity by region

Affinity by region — Water heating, United States
0.83×1.00×1.71×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Water heating audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Water heating audience
#·InterestCategoryAffinity×
01Snow blowerHome & Garden20.00×
02W9 (TV channel)Movies & TV20.00×
03Google EarthInternet & Social Media10.36×
04CockroachPets & Animals10.03×
05Central heatingHome & Garden8.80×
06Single-family detached homeHome & Garden6.16×
07Efficient energy useTechnology & Electronics4.57×
08Energy barFood & Beverages4.52×
09PergolaHome & Garden4.22×
10LoggingTechnology & Electronics3.77×
11Microwave ovenHome & Garden3.64×
12Real propertyHome & Garden3.29×
13Air conditioningTechnology & Electronics2.58×
14Discount TireShopping2.56×
15Hardware storeHome & Garden2.36×
16Home AppliancesHome & Garden2.26×
17MenardsHome & Garden2.15×
18SubwayFood & Beverages1.93×
19Mortgage loansBusiness & Career1.89×
20AirbnbTravel & Leisure1.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Water heating audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Water heating audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.78×
DIY MentalityTHRILL1.56×
Need for SecurityCONSERVATISM1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Water heating audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.74×
Pet OwnershipJOY0.84×
ExtroversionTHRILL0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Water heating have in United States?

Water heating has an estimated audience of 4,532,871 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Water heating fans?

51.5% of Water heating fans are female, 48.5% are male, with an average age of 43.7 years.

03

Which brands do Water heating fans like most?

Water heating fans show strongest brand affinity for Google Earth (10.36×), Snow blower (20×), and Real property (3.29×) over the country average.

04

Where do Water heating fans live in United States?

Water heating fans in United States are most concentrated in California (reach ~700K), Texas (reach ~300K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Water heating fans also like?

Beyond Water heating itself, the audience over-indexes on Snow blower (20×), Real property (3.29×), Single-family detached home (6.16×), and Microwave oven (3.64×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Water heating audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Water heating. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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