Water heating Audience in United States

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Water heating has an estimated audience of 4,532,871 people in United States. 51.5% are female, 48.5% are male, average age 43.7. Top regions: California, Texas, Florida. Top brand affinities: Finnair, AccuWeather, Capital One, Google Maps, StubHub.

The average Water heating fan in United States is 43.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Finnair, AccuWeather, Capital One, with strongest over-indexing on Finnair (675× the country average). Demographically, the Water heating audience skews balanced with an average age of 43.7, and over-indexes on personality traits such as Quality Awareness, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Water heating fans

Demographic split for Water heating audience in United States
MetricValue
Female51.5%
Male48.5%
Average age43.7
Estimated audience size4,532,871

Audience persona

The typical Water heating fan in United States is balanced, around 43.7 years old, with strong Quality Awareness tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Water heating in United States
RegionReachAffinity
California874,4771.75×
Texas320,4540.82×
Florida267,6600.87×
New York208,4870.82×
Pennsylvania144,0430.94×
Michigan140,3751.18×
Illinois129,5400.86×
North Carolina106,6370.78×
Ohio106,2040.76×
Georgia98,6610.71×
Washington96,1181.06×
Virginia92,7540.84×
Missouri87,7331.2×
New Jersey85,6040.74×
Colorado82,1571.15×
Indiana80,9520.98×
Massachusetts78,9280.88×
Tennessee75,7140.83×
Wisconsin69,8141.02×
Minnesota67,9031.05×
Arizona67,2320.73×
Maryland56,6680.73×
Kentucky56,1780.99×
South Carolina53,4120.78×
Oklahoma47,2030.94×
Nevada43,3940.99×
Louisiana42,6900.73×
Oregon42,0160.81×
Arkansas39,2871.05×
Alabama38,6920.61×
Iowa37,5011×
Alaska34,3503.54×
Connecticut33,6130.74×
Kansas31,7940.89×
Utah31,1190.77×
Mississippi27,7970.74×
New Mexico25,1161.1×
Idaho22,1540.97×
Maine19,9061.23×
West Virginia18,7750.89×
Nebraska18,5150.81×
Hawaii15,6430.8×
Montana15,4261.23×
South Dakota15,2261.45×
New Hampshire13,7510.77×
Rhode Island11,6190.81×
Wyoming10,9691.63×
Vermont10,6111.33×
North Dakota10,4651.12×
Delaware10,4050.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Water heating audience
BrandAffinityCategory
Finnair675×Travel & Leisure
AccuWeather15.97×Home & Garden
Capital One7.58×Business & Career
Google Maps7×Internet & Social Media
StubHub15.69×Travel & Leisure
Indeed.com6.85×Business & Career
CarGurus8.94×Cars & Mobility
DocuSign15.07×Technology & Electronics
OpenTable15.85×Food & Beverages
Flickr12.54×Internet & Social Media
Robert Pattinson14.77×Movies & TV
Idris Elba15.96×Movies & TV
Autism Awareness11.2×Health
Choice Hotels18.81×Travel & Leisure
Michelle Pfeiffer13.09×Movies & TV
Telegram14.6×Internet & Social Media
Liam Neeson11.19×Movies & TV
Rebecca Ferguson16.65×Movies & TV
GoDaddy14.24×Technology & Electronics
Natalie Portman11.42×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Water heating audience
TraitClusterScore
Quality AwarenessPREMIUM1.56
DIY MentalityTHRILL1.31
Need for SecurityCONSERVATISM1.31
Price SensitivityPREMIUM1.31
Career OrientationPOWER1.22
Convenience OrientationPREMIUM1.22

Worldwide distribution

Worldwide audience distribution share by country for Water heating
CountryShare
United States23.1%
United Kingdom5.5%
Taiwan4.6%

See Water heating audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Water heating have in United States?

Water heating has an estimated audience of 4,532,871 people in United States, concentrated in California and Texas.

What is the gender split and age of Water heating fans?

51.5% of Water heating fans are female, 48.5% are male, with an average age of 43.7 years.

Which brands do Water heating fans like most?

Water heating fans show strongest brand affinity for Finnair (675×), AccuWeather (15.97×), and Capital One (7.58×) over the country average.

Where do Water heating fans live in United States?

Water heating fans in United States are most concentrated in California (reach 874,477), Texas (reach 320,454), and Florida (reach 267,660). These three regions account for the largest share of the active audience.

What other brands do Water heating fans also like?

Beyond Water heating itself, the audience over-indexes on AccuWeather (15.97×), Capital One (7.58×), Google Maps (7×), and StubHub (15.69×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Water heating. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.