Rascasse Audience Intelligence

Programmable thermostat Audience in United States

A data profile of the people who buy, follow and care about Programmable thermostat in United States — modelled from more than twelve digital signal sources. Programmable thermostat has an estimated audience of 662,948 people in United States.

#10255among Topic in United States#900in Technology & Electronics

The average Programmable thermostat fan in United States is 44.0 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Efficient energy use, Sustainable energy, Household goods, with strongest over-indexing on Efficient energy use (12.06× the country average).

Demographically, the Programmable thermostat audience skews more male with an average age of 44.0, and over-indexes on personality traits such as Need for Security, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Programmable thermostat fan in United States is more male, around 44.0 years old, with strong Need for Security tendencies and a notable affinity for Efficient energy use.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Programmable thermostat profile in United States.

Audience size
663K
in United States
Gender
37.7%♀
62.3% male
Age
44.0
average years
Country rank
#30882
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Programmable thermostat fans

37.7% are female, 62.3% are male, average age 44.0.

Fig. 02

Gender split

37.7%
Female
62.3%
Male
Demographic split for Programmable thermostat audience in United States
MetricValue
Female37.7%
Male62.3%
Average age44.0
Estimated audience size662,948
Fig. 03

Age distribution

Ø 44.0
average years
Age distribution of the Programmable thermostat audience in United States
Age bracketShare%
16-1920%
20-2910%
30-3912%
40-4918%
50+41%
Fig. 04

Worldwide distribution

60.6%

of the worldwide Programmable thermostat audience comes from United States.

Worldwide audience distribution share by country for Programmable thermostat
CountryShare
United States60.6%
Canada6.9%
Germany4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Programmable thermostat audience in United States is strongest.

Fig. 05

Top regions by affinity

Programmable thermostat fans by region: top regions in United States
#RegionReachAffinity×
01South Carolina~20K1.51×
02Georgia~30K1.35×
03Tennessee~20K1.30×
04North Carolina~20K1.23×
05Alabama~10K1.21×
06Kentucky~10K1.21×
07Mississippi~7K1.21×
08Delaware~2K1.19×
09Vermont~1K1.19×
10Maryland~10K1.17×
11Maine~3K1.17×
12Kansas~6K1.16×
13New Hampshire~3K1.16×
14Massachusetts~10K1.14×
15Arkansas~6K1.14×
16Michigan~20K1.11×
17Missouri~10K1.11×
18West Virginia~3K1.11×
19Virginia~20K1.10×
20Indiana~10K1.10×
21Pennsylvania~20K1.09×
22Iowa~6K1.08×
23Rhode Island~2K1.08×
24Connecticut~7K1.07×
25Ohio~20K1.05×
26Oklahoma~8K1.05×
27Minnesota~10K1.04×
28Louisiana~9K1.04×
29Wisconsin~10K1.03×
30Nebraska~3K0.98×
31South Dakota~1K0.94×
32Montana~2K0.92×
33Texas~50K0.91×
34Illinois~20K0.91×
35New Jersey~10K0.89×
36Alaska~1K0.89×
37Colorado~9K0.88×
38Idaho~3K0.88×
39Florida~40K0.87×
40Arizona~10K0.86×
41New Mexico~3K0.86×
42North Dakota~1K0.86×
43Washington, District of Columbia~2K0.85×
44New York~30K0.83×
45Utah~5K0.82×
46Nevada~5K0.78×
47Oregon~5K0.71×
48Washington~9K0.68×
49Hawaii~2K0.63×
50California~40K0.60×
Fig. 06

Affinity by region

Affinity by region — Programmable thermostat, United States
0.60×1.00×1.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Programmable thermostat audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Programmable thermostat audience
#·InterestCategoryAffinity×
01Vagabond (manga)Literature19.19×
02Efficient energy useTechnology & Electronics12.06×
03ThermostatHome & Garden11.97×
04Homeowner associationBusiness & Career8.90×
05Energy conservationHome & Garden8.90×
06FurnaceHome & Garden8.77×
07Sustainable energyHome & Garden8.28×
08Household goodsHome & Garden8.18×
09Single-family detached homeHome & Garden7.07×
10Home automationTechnology & Electronics5.27×
11Solar energyHome & Garden3.62×
12SubwayFood & Beverages3.08×
13Home AppliancesHome & Garden2.99×
14Mortgage loansBusiness & Career2.96×
15Home improvementHome & Garden2.43×
16PinterestInternet & Social Media2.34×
17EnergyHome & Garden2.22×
18WalmartShopping1.93×
19Alcoholic beveragesFood & Beverages1.80×
20CookingFood & Beverages1.76×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Programmable thermostat audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Programmable thermostat audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM4.99×
Family OrientationCONSERVATISM2.24×
SustainabilityBALANCE2.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Programmable thermostat audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.74×
Design AffinityPREMIUM0.88×
MindfulnessBALANCE0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Programmable thermostat have in United States?

Programmable thermostat has an estimated audience of 662,948 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Programmable thermostat fans?

37.7% of Programmable thermostat fans are female, 62.3% are male, with an average age of 44.0 years.

03

Which brands do Programmable thermostat fans like most?

Programmable thermostat fans show strongest brand affinity for Efficient energy use (12.06×), Sustainable energy (8.28×), and Household goods (8.18×) over the country average.

04

Where do Programmable thermostat fans live in United States?

Programmable thermostat fans in United States are most concentrated in Texas (reach ~50K), California (reach ~40K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Programmable thermostat fans also like?

Beyond Programmable thermostat itself, the audience over-indexes on Sustainable energy (8.28×), Household goods (8.18×), Home improvement (2.43×), and Homeowner association (8.9×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Programmable thermostat audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Programmable thermostat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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