Programmable thermostat Audience in United States

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Programmable thermostat has an estimated audience of 662,948 people in United States. 37.7% are female, 62.3% are male, average age 44.0. Top regions: Texas, Florida, California. Top brand affinities: Kia Sportage, Sustainable energy, Household goods, MSN, Staples (Canada).

The average Programmable thermostat fan in United States is 44.0 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, Florida, California. Top brand affinities include Kia Sportage, Sustainable energy, Household goods, with strongest over-indexing on Kia Sportage (27.5× the country average). Demographically, the Programmable thermostat audience skews more male with an average age of 44.0, and over-indexes on personality traits such as Need for Security, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of Programmable thermostat fans

Demographic split for Programmable thermostat audience in United States
MetricValue
Female37.7%
Male62.3%
Average age44.0
Estimated audience size662,948

Audience persona

The typical Programmable thermostat fan in United States is more male, around 44.0 years old, with strong Need for Security tendencies and a notable affinity for Kia Sportage.

Top regions in United States

Top regions ranked by reach for Programmable thermostat in United States
RegionReachAffinity
Texas47,2910.83×
Florida37,4630.83×
California34,9280.48×
New York30,7150.83×
Michigan23,7171.37×
Georgia23,5111.15×
Pennsylvania23,2741.04×
Ohio21,9721.08×
North Carolina21,2961.07×
Illinois18,9190.86×
Virginia17,0181.05×
Tennessee16,9051.27×
South Carolina16,4621.65×
Massachusetts15,6781.2×
Missouri13,2171.24×
Maryland12,6171.11×
Indiana12,3931.02×
New Jersey11,8640.7×
Wisconsin11,3281.14×
Arizona11,1170.82×
Minnesota10,8281.14×
Colorado10,0920.97×
Kentucky9,5401.15×
Washington9,1580.69×
Alabama8,8090.95×
Oklahoma8,4881.15×
Louisiana8,0920.95×
Connecticut8,0361.21×
Kansas6,9791.34×
Arkansas6,6231.21×
Iowa6,5881.21×
Mississippi5,6041.03×
Oregon5,2630.69×
Nevada4,5500.71×
Utah4,4660.75×
New Hampshire3,7071.42×
Maine3,3081.39×
Nebraska3,2190.97×
Idaho3,0180.91×
West Virginia3,0140.98×
New Mexico2,7940.84×
Rhode Island2,4321.15×
Montana1,9571.06×
Delaware1,8751.03×
Vermont1,7271.48×
South Dakota1,3490.88×
Washington, District of Columbia1,2450.62×
North Dakota1,0650.78×
Wyoming8580.87×
Alaska7620.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Programmable thermostat audience
BrandAffinityCategory
Kia Sportage27.5×Cars & Mobility
Sustainable energy7.96×Home & Garden
Household goods8.35×Home & Garden
MSN3.98×News
Staples (Canada)5.05×Business & Career
Homeowner association9.85×Business & Career
Efficient energy use6.92×Technology & Electronics
Great Clips4.69×Beauty & Wellness
Honda HR-V18.33×Cars & Mobility
Energy conservation9.85×Home & Garden
Vagabond (manga)19.01×Literature
Central heating11.88×Home & Garden
Chuck Norris3.99×Movies & TV
Thermostat10.92×Home & Garden
Radiator20.44×Home & Garden
Tractor Supply Company3.96×Shopping
Air conditioning3.21×Technology & Electronics
Vera Farmiga11.46×Movies & TV
Lowe's2.05×Shopping
FaceTime9.43×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Programmable thermostat audience
TraitClusterScore
Need for SecurityCONSERVATISM4.21
SustainabilityBALANCE2.3
Price SensitivityPREMIUM1.62
Career OrientationPOWER1.56
Convenience OrientationPREMIUM1.56
DIY MentalityTHRILL1.4

Worldwide distribution

Worldwide audience distribution share by country for Programmable thermostat
CountryShare
United States60.6%
Canada6.9%
Germany4.2%

See Programmable thermostat audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Programmable thermostat have in United States?

Programmable thermostat has an estimated audience of 662,948 people in United States, concentrated in Texas and Florida.

What is the gender split and age of Programmable thermostat fans?

37.7% of Programmable thermostat fans are female, 62.3% are male, with an average age of 44.0 years.

Which brands do Programmable thermostat fans like most?

Programmable thermostat fans show strongest brand affinity for Kia Sportage (27.5×), Sustainable energy (7.96×), and Household goods (8.35×) over the country average.

Where do Programmable thermostat fans live in United States?

Programmable thermostat fans in United States are most concentrated in Texas (reach 47,291), Florida (reach 37,463), and California (reach 34,928). These three regions account for the largest share of the active audience.

What other brands do Programmable thermostat fans also like?

Beyond Programmable thermostat itself, the audience over-indexes on Sustainable energy (7.96×), Household goods (8.35×), MSN (3.98×), and Staples (Canada) (5.05×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Programmable thermostat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.